L'AIDA della comunicazione

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Presentations & Public Speaking

AIDA
ttention
nterest
esire
ction
POWERFUL opener
CLEAR connector
MAIN BODYMAIN BODY
POWERFUL close

AIDA
ttention
nterest
esire
ction
Establish credentials
(Me, You, What)
Key point
Create +ve expectations
Paint the future benefits
WIFM
The facts



Me, You,
What is
required
The facts
 3
 advantages
 benefits

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