Eliminazione, riduzione, Aumento, Creazione (schema scaricabile dall'articolo originale) https://www.manager.it/default.asp?page=A_musicavcoblu.html&folder=f_testimonia

1. Blue Ocean Strategy
Strategia Oceano Blu
Framework delle 4 azioni

2. EliminateEliminate
ReduceReduce
RaiseRaise
CreateCreate
Four Action Framework

3. EliminateEliminate
ReduceReduce
RaiseRaise
CreateCreate
Which of the factors that the industry
takes for granted should be eliminated?eliminated?
Which factors should be reduced wellreduced well
belowbelow the industry’s standard?
Which factors should be createdcreated that
the industry has never offered?
Which factors should be raised wellraised well
aboveabove the industry’s standard?
Four Action Framework

4. Strategia Oceano BluStrategia Oceano Blu
Framework delle 4 azioni
Riduzione
Quali fattori andrebbero
ridotti ben al di sotto dello
standard di settore?
Eliminazione
Tra i fattori che il settore
da per scontati, quali
andrebbero eliminati?
Creazione
Quali fattori mai offerti
dal settore dovrebbero
essere creati?
Aumento
Quali fattori andrebbero aumentati
ben al di sopra dello standard
di settore?
Nuova curva
del valore

5. Four Actions Framework + Eliminate/Reduce/Raise/Create Grid
The four actions framework offers an
technique that breaks the trade-off between
differentiation and low cost and to create a
new value curve. It answers the four key
questions of what industry takes for granted
and needs to be eliminated; what factors need
to be reduced below industry standards; what
factors need to be raised above industry
standards; and what should be created that
the industry has never offered.
The eliminate-reduce-raise-create grid pushes
companies not only to ask all four questions in
the four actions framework but also to act on all
four to create a new value curve. By driving
companies to fill in the grid with the actions of
eliminating, reducing, raising, and creating, the
grid provides four immediate benefits: it pushes
them to simultaneously pursue differentiation and
low costs; identifies companies who are only
raising and creating thereby raising costs; makes
it easier for managers to understand and comply;
and it drives companies to scrutinize every factor
the industry competes on.
Eliminate
Enological terminology and
distinctions
Aging qualities
Above-the-line marketing
Raise
Price versus budget wines
Retail Store involvement
Reduce
Wine complexity
Wine range
Vineyard prestige
Create
Easy drinking
Ease of selection
Fun and adventure
A New
Value
Curve
Reduce
Eliminate Create
Raise
Which factors should be
reduced well below
industry standards?
Which factors
should be created
that the industry has
never offered?
Which factors should be raised well
above the industry’s standard?
Which of the factors
that the industry takes
for granted should be
eliminated?

6. Four Actions Framework + Eliminate/Reduce/Raise/Create Grid - .pdf
Four Actions Framework
A New
Value
Curve
Reduce
Eliminate Create
Raise
Eliminate Raise
Reduce Create
The Eliminate-Reduce-Raise-Create
Grid

7. Strategia Oceano BluStrategia Oceano Blu
Framework delle 4 azioni
Riduzione
Quali fattori andrebbero
ridotti ben al di sotto dello
standard di settore?
Eliminazione
Tra i fattori che il settore
da per scontati, quali
andrebbero eliminati?
Eliminare e ridurre
Servono per capire come ridurre i costi rispetto
alla concorrenza. Infatti, raramente i manager
sono disposti a eliminare o ridurre
gli investimenti relativi ai fattori competitivi,
questo comporta l’aumento della struttura dei
costi e la complessità della struttura
del business.

8. Strategia Oceano BluStrategia Oceano Blu
Framework delle 4 azioni
Creazione
Quali fattori mai offerti
dal settore dovrebbero
essere creati?
Aumento
Quali fattori andrebbero aumentati
ben al di sopra dello standard
di settore?
Aumentare e creare
Permettono di capire come aumentare il
valore per gli acquirenti
e creare una nuova domanda,
neutralizzando le regole competitive
pregresse.