1. Idea Development 3
Idea Where did this idea
come from?
What facts and
figures can you find
to support this idea
What companies
would be helpful
to
contact/research
How will this idea
meet the brief?
Who will this idea
appeal to?
Target audience
Have your Say-
the power of
the vote
Time to Bite The
Ballot: Young people
wanted for National
Voter
Registration Day
The Metro
Jan 4th 2014
In 2010, only 44% of
18- to 24-year-
olds voted,
while 76% of those
aged 65+ cast their
vote.
Groups with the
lowest turnout rates
– the youngest and
the poorest – faced
cuts of 20% in their
annual household
income, while those
who were more
likely to vote – older
and richer voters –
saw their budgets
fall by 12%.
Bite the Ballot
Contact local
government
Petitions to
change the voting
age
A recent
campaign,
appealing to the
target audience
Fits under the
topic of current
affairs.
16-18 yr olds
Male and female
those interested in
young people
having a voice and
encouraging
change.
2. Idea Where did this idea
come from?
What facts and
figures can you find
to support this idea
What companies
would be helpful
to contact/
research
How will this idea
meet the brief?
Who will this idea
appeal to?
Target audience
Does extended
periods of time
on social
networking site
make one anti-
social.
When I was
watching free
speech.
24% of people that
use Smartphone
missed something
important to their
life.
I did not find any
companies for this
I found and image
telling me this
information.
The fact that the
youth of now is
spending more
time on social
media networking
site fits under the
topic of current
affairs.
The target
audience for this
would be 14-19
this is because its
around 14 that the
youths time on the
internet increases.
3. Idea Where did this idea
come from?
What facts and
figures can you find
to support this idea
What companies
would be helpful
to
contact/research
How will this idea
meet the brief?
Who will this idea
appeal to?
Target audience
How does pop
culture affect
youth of now.
I just thought of it on
the spot.
600 films were
watched by 5000
students
