ECR Leaders Forum - National Initiatives Update

1. ECR Europe National Initiatives
Update
Declan Carolan & Maximilian Musselius
Co-Chairs, ECR Europe NIs
Mairead Garvan
Activation Project Manager, ECR Europe NIs

4. ECR is a concept
Collaboration
Neutral
Platform
Holistic
Best Practices
Working together to fulfil
consumer wishes better, faster, at
less cost and in a sustainable way

8. ECR European Activation Project Update
Mairéad Garvan
15th October 2015

9. Output
Awareness
Adoption

10. ECR Activation Projects in Numbers!
DEMAND
SIDE
PEOPLE
SIDE
SUPPLY
SIDE
ACTIVATION
PROJECTS

11. ECR Activation Projects in Numbers!
ECR NI’S
PARTICIPATING IN
PROJECTS
 AUSTRIA
 BALTICS
 BELGIUM/LUXEMBOURG
 CZECH & SLOVAK REPUBLIC
 CROATIA
 CYPRUS
 FINLAND
 FRANCE
 GERMANY
 GREECE
 HUNGARY
 IRELAND
 ITALY
 NETHERLANDS
 POLAND
 PORTUGAL
 ROMANIA
 RUSSIA
 SPAIN
 SWEDEN
 SWITZERLAND
 UK
AVERAGE OF
PARTICIPANTS PER
PROJECT!

12. Supply Chain
Management Guide
Waste Management
Logistics Pooling
Future of Category
Management
Feeding Europe’s
Future
Shopper
Segmentation
Speed Docking ECR Training
Current Activation Projects

13. Supply Chain
Management Guide
Logistics Pooling
“Future of Category
Management”
Speed Docking
Activation Projects: Objectives
To agree on collaborative ECR best practice process models
in SCM for retailers, suppliers and logistics providers
To reduce the time of trucks at retailer depots by organising
a competition to award the fastest depot
To develop harmonised processes on how to implement
logistics pooling between manufacturers and/or retailers
(Working Title) To create output that informs members of
the expected future of Category Management & Shopper
Marketing in Europe e.g. On-Line Category Management

14. Shopper
Segmentation
Waste Management
Feeding Europe’s
Future
ECR Training
To drive value for ECR members by providing best-in-
class grocery industry training
To develop collaboration in industry to reduce food
waste throughout the food chain & optimise the use of
surplus waste
To provide pre-employment training in the grocery
industry to the young unemployed
Activation Projects: Objectives
To provide a common denominator shopper
segmentation for retailers, manufacturers and market
research

15. ECR 2015 Activation Projects Calendar
Cat Man Survey
Logistics Pooling
Speed Docking
Feeding Europe’s
Future
Collaborative SCM
Guide
Waste Management
Shopper
Segmentation
ECR Training (Mar-
Pro)
= Project Output

16. ECR Activation Projects in Action!
VMI Guide

17. Collaborative Supply Chain Management
Output Awareness Adoption
- Final Guide is complete
and is being produced
digitally
- Printed version will be
available as a Phase 2
- Digital format of Supply Chain Guide
will be circulated to all NI’s (in next 3
weeks)
- Will be promoted through ECR
Europe communication channels:
Digital, Newsletter, E-Zines, Mailings
- Supply Chain Guide will
be presented by NI’s to
their local Steering
Groups/Committees to
drive local adoption
Project Lead:
Switzerland
Guide: Best Practice in Implementing VMI –
A recommendation by ECR Europe
Participation & Involvement
from 19 ECR Europe NIs

18. Feeding Europe’s Future
UK – 3 years
Ireland – 2 years
https://www.youtube.com/embed/R4snT_XtZwA?rel=0
https://youtu.be/h1DT_rMid8Q?list=PL
c8s_0Zs8t0KbXNi25Pwr2ZkWPhH8zg5O
Feeding Europe’s Future: Next - Czech Republic & Poland

19. 1 IN 5
YOUNG PEOPLE UNEMPLOYED IN
IRELAND

20. 15+ years of best practices
to sell more and lose less

21. Our Mission: Discover new ways for the industry to improve shopper
value by selling more and losing less through collaboration!
Continuing Relevance of ECR Shrink & OSA Group

22. 2015 Work Plan and meeting schedule
Output - Research Projects
• Waste Vs Availability
• Total Loss – What is the total
cost?
• Mobile Intelligence for
managing stores?
• Organising for total loss – chief
availability officer?
Output - Group Meetings
• January – Barcelona - Decathlon
• May – Helsinki – S Group
• November – Paris – Carrefour
Adoption - Workshops
• Poland 2015
• London - October 20th
• ECR Italia – Jan 2016
Awareness
• National Seminars (Spain,
Germany, Poland, etc)
• Articles in Trade Magazines
• Website

23. Website is the one stop shop for all knowledge
www.ecr-shrink-group.com

24. Understanding each other business model
People Development Initiative by ECR NIs

25. • VIDEO

26. MarPro* is a unique Business Simulation
With Focus on Win-Win-Win
 Provides both Sides Experience - understanding each other
Business Model (Job Swap for Commercial People in Business
Simulation Environment)
 Understanding and practice the ways to archive
Win-Win-Win

27. A. European Kick off (ECR, Nis, Paris, April 2015)
B. Train the Trainer for the ECR community (September 2015)
C. China, Russia, Turkey, Germany, Poland and Baltics –
over 20 simulations in 2015 (600+ people)
A. Asia Pacific kick off (ECR Nis, planned - Jan 2016)
MarPro activation Worldwide is going fast

28. A. Organize the Business Simulation for Commercial and HR people in Europe in
February 2016
B. Organize the Business Simulation for ECR BoD member (top level) 1 day event*
Let’s make the unique industry breakthrough
*MarPro in Russia for 25 CEOs of FMCG and Retail, February 11-12, 2016

29. «…I ranked this training as No. 1 in my
career including Tesco and Metro…»
Jun Yang
Customer Led Category Management Manager
Metro AG
Mar-Pro participant