Details about foodpanda how it works. history

2. Submitted by:
Awais Zulfiqar
Uw-16-ee-bsc-028

3. CONTENTS
• USP
• MARKETING STRATEGY
• BUSINESS MODEL
REVENUE MODEL
• TECHNOLOGICAL
INNOVATIONS
• SWOT
• FUTURE PLAN
• INTRODUCTION
• HISTORY
• MISSION, CULTURE AND
VALUE
• ORGANISATIONAL
STRUCTURE
• PRODUCTS/SERVICES
• MARKET COMPETITORS

4. INTRODUCTION
The foodpanda group is a global mobile and Online
food delivery marketplace headquartered in Berlin,
Germany operating in 40 countries and territories.
• Foodpanda is a private company.
• CEO & co-founder- Ralf Wenzel
• CMO & co-founder- Ben Bauer
• Websites- www.foodpanda.com
www.hellofood.com

5. Foodpanda is a global online food delivery
marketplace.
Foodpanda offers cuisines from more than 4000
restaurants worldwide.
The service allows users to select from
local restaurants and place orders via the
website or mobile application.

6. HISTORY
Foodpanda was launched in March 2012 in Singapore and
expanded into 16 countries by the end of the year.
This was followed by an expansion into
seven more countries, to make a total of
23, by February 2013.
The company stated that it aimed to move into 40 nations in Asia,
Europe, Latin America, the Middle East and Africa by the end of
2014 and did so.

7. MISSION
Our mission is to serve people a
sumptuous meal without any hassle! We
intend on making food delivery an easy
and convenient option for all our food
lovers!

8. CULTURE
"Flat hierarchy and an "execution mind-set" within the team makes it
possible to influence and create a lot on your own“
“Works on Flexibility, Dynamism, Young
employees and good salary "
Very steep learning curve
Award recognition for best performer

9. VALUE

10. ORGANISATIONAL
STRUCTURE

11. PRODUCTS/SERVICES
Base:
Better user friendly
Interface
Targeted Marketing and
discounts
Enhanced reaching Tier 2
and Tier 3 Cities
Group offers and Lunch
Box Delivery
Enhanced Product Base:
Enhanced Consumer
Local and Street Food
Near by home based Food
Delivery Services
Fraud-Free Delivery and Online
Order placed to Hotels
Enhanced Consumer Services:
 Restaurant Tracking
 Food Related Services
Combined Order
 Other Business Verticals

12. Search
Find restaurants that deliver to you
by entering your address
Choose
Browse hundreds of menu to
find the food you like
Pay
Pay fast & secure online with different
payment mode
Enjoy
Food is prepared & delivered to your door

13. M
A
R
K
E
TCOMPETITORS

14. 7AsianMarketcompetitors
• In Pakistan, acquisition of Uber Eats.
• In India, acquisition of JUST EAT India
• In Malaysia and Singapore, acquisition of Room Service, a
brand of Food Runner
• In Philippines, acquisition of City Delivery, also brand of
Food Runner
• In Hong Kong, acquisition of Koziness
• In Thailand, foodpanda enters partnership with Food
ByPhone.

15. USP
Tied up with over 5000
restaurants.1000 in pakistan.
Content is what sets apart Food panda
from competitors restaurant & nightlife
guide with menus, pictures and map
locations
A full-time live chat-support

16. MARKETING STRATEGY
Traditional marketing
Online discount coupons
Customer sharing blogs on
food panda to win prizes
Referral program
Tie ups with bloggers

17. Business Model
• Bulk purchase
• Extensive network to reduce time
• Economies of scale
• Take customer's cash beforehand

20. • Follows Affiliate revenue model
• Sites that steer customers to
an affiliate business receive a
referral Fee or
percentage of the revenue from
any resulting sales.
Food panda could
generate profit via
delivery fees that it
charges

22. TECHNOLOGICALINNOVATIONS
• Foodpanda said it has reduced delivery time of all
food orders to an average of 30 minutes to ensure
quality and on-time delivery to all customers In
Hong Kong
• These include Pizza Express, Oolaa, Mana Raw,
Nosh by Secret Ingredient, The Monogamous
Chinese, Jacomax,
Linguini Fini, and Posto Pubblico.

23. • Social media presence and campaigns like
coupons,
discounts offers etc.
Food panda, the food delivery on-demand
service backed by Germany’s Rocket Internet, has
ventured into the world of corporations after it
introduced a dedicated
service for business customers that it hopes
will massively increase its income.
The idea behind this new offering — which is

25. STRENGHTS
• Worldwide brand image
• Quick delivery
• Trained people
• International company
• Organizational structure
and managers
• Better customer support
• Wide range of
restaurants offered
• Free delivery
WEAKNESSES
• Availability of the
restaurants located in
the zone of the order
placed
• Low brand awareness
and marketing
• Need to be able to use
internet based
communication
• Quantity required for free
delivery may be bit more
for one person

26. OPPORTUNITIES
• Pioneer in food delivery
business
• Growing market for
potential customers
• Increasing market share
• Only few other food
delivery businesses
THREATS
• Present customer base
is low
• Increased obesity rate
• Increasing potential
competitors
• Negligence of potential
competitors

27. FUTURE PLAN
• With 200 million users in India , Aim to have
10% of total 5000cr. food delivery market
share by 2017.
• Increase the restaurant coverage to 5000
restaurants across 20 cities