1.
Food Panda
Presented By
1. Shehroz Ali
2. Hassan Raza
3. Zain ul Abaidin
4. Zain Tahir
5. Amna Rasool

2.
Table of
Content
● Introduction
● Mission Statement
● SWOT Analysis
● Eight Components
● E-Distribution
● E-Procurement

3.
Introduction
Foodpanda is a German mobile food delivery
marketplace. It is headquartered in Berlin,
Germany and established during the year 2012.
It operates in about 40 countries and territories.
Foodpanda service permits users to make their
orders from any local restaurants through mobile
or websites.
Foodpanda has also launched a new app and an
excellent user interface with various features like
live tracking of orders, dynamic delivery time, etc
for customers.

4.
Mission Statement
Bringing good food into your everyday. That's our mission.
That means we don't just deliver--we bring it, always going
the extra mile to make your experience memorable. And it
means this is delicious food you can enjoy everyday: from
vibrant salads for healthy office lunches, to indulgent
family-sized pizzas, to fresh sushi for a romantic night in.
Whatever you crave, we can help."

5.
SWOT ANALYSIS
● Strength: Discount, Delivery, Website
● Weakness:Execution, Payment Method
● Opportunity:Expansion,Quality,
Engagement
● Threats:Competition, Low Customer

6.
1. Value Proposition
2. Market Opportunity
3. Revenue Model
4. Market Strategy
5. Competitive Advantage
6. Competitive Environment
7. Category of B.Models
Eight
Components

7.
Market Strategy
➢ Traditional marketing
➢ Online discount coupon
➢ Customer sharing blogs on
foodpanda to win prizes
➢ Referral program

8.
Earn Revenue& Generate Profits
Grocery sales are handled through a service called Pandamart,
an on-demand platform selling over 3,500 daily essentials such as
fresh produce, household items, beauty products, and medication.
Products are stored and distributed from Foodpanda-owned and
operated warehouses. To make a profit it can be assumed the
company is marking up prices on certain items.

9.
Revenue Model
➢ Registration Fee Charge From Restaurant
➢ Commission From Restaurant
➢ Delivery Fee From Customer
➢ Advertisement
➢ Affiliate Income

10.
Categories of Business Model
From B2B and B2C logistics, consumers are also looking
for a faster and seamless way to get their shipments going,
especially for deliveries. Be it parcels, documents or even
food, the consumer to consumer (C2c) deliveries industry in
the Singapore has also seen a boom in recent times. While
there are already several brands offering such services, to
cater to this growing demand, foodpanda also launched its
version of C2C deliveries business through pandago.

11.
E-Distribution System
Foodpanda has one of the finest E distribution systems. It consists of
3party involvement namely, consumer who orders the food, restaurants
who make the food and the rider who delivers the food. It works on the
mechanism that the smartphone application connection the first with the
suitable later two. For thesmooth running of the whole process, it also
has complaint mechanisms for the parties involved.

12.
E-Procurement
Foodpanda in its first venture did E procurement by
setting a percentage in price with the restaurants, for
selling and delivering their food online. In the next
phase they bought general grocery goods in bulk and
sell and delivered them through the feature of panda
mart in their app.

13.
Thank You ❤