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1. Google
Algorithms
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2. Google algorithms are the
sets of rules that Google
uses to rank websites in
search results
What are Google
Algorithms?

3. Panda
It is a search algorithm aimed at improving
the quality of search engine results by
targeting low-quality and thin content on
websites.
Introduced in: February 2011

4. Panda
Goal:
Identify and penalize websites that have poor or
duplicate content.
Assigns a "quality score" to web pages, and sites with
higher-quality content are more likely to rank higher in
search engine results.

5. Penguin
It is developed to target and penalize
websites that engage in manipulative and
spammy link-building practices.
Introduced in: April 2012

6. Penguin
Goal:
Identify and penalize websites engaged in link spam.
This includes practices such as buying links and
participating in link schemes.
Identify and penalize websites using black-hat SEO
tactics.

7. HummingBird
Hummingbird focuses on the context and
intent behind a user's search rather than
just individual keywords
Introduced in: September 2013

8. HummingBird
Goal:
Enhance the algorithm's ability to comprehend the
meaning and context behind user queries, focusing on
semantic search.
Prioritize understanding and addressing the user's
underlying intent behind a search, going beyond literal
keyword matching.

9. PageRank
It assesses the importance of web pages
based on the quantity and quality of links
pointing to them. Pages with more high-
quality inbound links are considered more
authoritative.
Introduced in: September 1988

10. PageRank
Goal:
Emphasize pages with reputable links to deliver more
relevant search results.
Penalize websites using unethical link-building practices
to maintain search integrity.

11. Thank You
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