What is ‪‎SEO‬ and why it matter most when it comes to ‪‎Online‬ ‪‎Marketing

1. What is SEO
Why It Matters Most

2. What is SEO?
• Search Engine Optimization
• Google says-

3. Organic Vs Paid Vs Local
Paid
Organic
Local

4. Apps Result

5. News Result

6. Image Results

7. Video Result
Video
Results

8. Books Results
Book
Results

9. Maps Result
Click on
Maps

10. Shopping Results
Shopping
Results

11. How we see a website

12. How Search Engine See The Website

13. Three Pillars of SEO
• Content Strategy-Creating Blog post, Articles,
Whitepapers, PDF, PPT, e book etc. Which
provides a value to the user
• Inbound Links- Quality of an Inbound links is a
major factor for organic search ranking.
• Social Media-becomes a major factor for
ranking.

14. SEO Ranking Factor
• On Page
-Content- Freshness, Uniqueness, Keyword
-Meta Tags- Title, Description
-Violation- Hidden Content, keyword stuffing
-Other Factors- Crawl, Speed, URL’s
• Off Page
– Links- Quality
– Social- Share
– Trust- Authority

15. Google Penalty
• Panda- First introduce in February 2011,
focuses on quality of content
• Penguin- First introduce in April 2012, focuses
on quality of link.
• Hummingbird- First introduce in 2013, focuses
importance of mobile devices to search.

16. Google Important Tools
• Google Webmaster
• Google Analytics
• Google Trends
• Google Ad words

17. Tools for Keyword Research
• Google Keywords Planner
• Word Stream
• Soovle
• Keyword Spy
• SEO Book Keyword Tools

18. Build momentum with social signals.

19. Create & publish unique content
consistently to improve your
rankings.

20. Conversion