1. M A R K E T I N G G R O U P

2. 500,000 users
$169,014
17 million impressions

3. New UVP
Brand Identity
Market Size
Target Market
Product Development
Key Promotional Strategies
Overview

4. Social Fashion
Style Experience
Latest Fashion Trends

5. • Cutting Edge
• Modern
• Innovative
• Imaginative
• Efficient

6. Total Market Size: 40,891,484
Our Slice,
5,911,265

7. Target Market
• East Coast Girl
• West Coast Girl

8. East
Coast
Girl

9. West
Coast
Girl

10. Action Plan

11. Redesign
Logo
Promotion
Product
Development

13. Redesign Logo The Color
Purple
Simple
Soft
Tints

14. Redesign Logo The Font
Mashalot
Mashalot
Mashalot
• Curved lines
• Tailed letters

15. Redesign Minimalism
Minimalism:
Stripping
down design
to the
essential
elements.

16. App Development
Social Shopping to Social Fashion
• Featured blogs and articles on fashion, health and
beauty
• Creates more content from external sources
• InStyle
• Glamor
• Vogue
Lists
• Better feature follower’s lists
• Notifications based on subscriptions

17. Simplify Website
• Clean and minimal Look and
Feel
• Portal to the App Store
• Pictures and how-to videos

18. Marketing Mix

19. Proposed Marketing Mix

20. PromotionM

21. #RUNWAYSELFIE
• Selfie
Backdrop
• Transit
Stations,
Airports, Open
Public Area,
Malls

22. Mall of America
• 42 Million visitors
• 92% of Visitors make a
purchase
• Average money spent by
customer $361

23. College Campuses

24. A Popular Festival of Music, Film and Interactive Content
The Startup Spotlight
• Opportunity to display your new product
• Potential Investors
• 33,825 Interactive attenders
Past Apps
• Foursquare
• Twitter
• Meerkat
• There is a $55
application fee
Must be accepted
by the Startup
Central Application
Review Board

25. Sponsored results on Google Searches
Daily Potential
• $25 = 203+ clicks or 192,000 impressions
• 12 months = $9,125
Why should you do this?
• Brand Awareness
• Pay-Per-Click

26. #Hashtags
#
#MashMonday
#BargainBuy
#FashionFriday
#WednesdaysWeWearPink
#OOTD or #OOTN

27. #MonsterMashalot
#EasterMash
#DashTillYouMash
#ChristmasMash
#MashalotSweepstakes
#MashalotRunway
#SocialShopping
Social Media Contests

29. Numbers
$169,014
=
500k users

30. Return On Investment
• Mall of America total market
is 83,383,408 individuals
• 9,963,694 worldwide target
Market with a guaranteed 5%
• 9,907,935 from MOA’s Market
and 55,759 in Collegiate
Females
• 16,800,000 In brand
awareness

31. Metrics
• Installs: How many people are
downloading?
• Session length: How long do users spend
in the app?
• Daily and Monthly Active Users: How
large is our core user groups?

32. 500,000 users
$169,014
17 million impressions

33. M A R K E T I N G G R O U P