This is a presentation based on my ideas of how to improve Goldman Sachs online media presence and gain more clients.

1. Improving the Working Class America
Maci Robinson | ADV 420 | Spring 2015

2. Digital Vision
Integration with everyday society
Campaign Duration
Cross Platform Ad Campaign

3. Budget
Social Media : $156,000
Display : $143,000
Search Engine Marketing : $467,000
Total: $766,000

4. Web Strategy
IMPROVEMENT

5. Social Media Improvements
#ImprovingwithGoldman
Twitter ~ Facebook ~ YouTube

6. Inbound
Direct link to the Consumer Blog

7. Email Strategy
Video of the Week ~ Employee of the Week ~ Quote of the Week
Weekly Email

8. Display
Monthly Updates
4 Slide Animations

9. Search Engine Marketing
Keywords
 Banking
 American
 Efficient
 Working Class
 Investing
Phrases
 Improving the Working
Class America
 Investment for everyone
 Smart Saving

10. Key Performance Indicators
Click through Rates
Google Analytics
- Page views
- Geographic locations