2. The phrase “Double Up” has remained quite
popular in hip hop since it was coined by
legendary rapper Biggie Smalls.
This seemed appropriate when coming with a
name for the record label, since our music
video is very hip hop centric
With that in mind, this label will be subsidiary
of a major label like Kanye West’s G.O.O.D
Music label.
3. I feel like this label will define the middle between both niche
and mainstream because it will contain the best of both
The label will contain a super group of artists with hip hop
and RnB artistry going along the lines with mainstream
labels
It would be small, so individual artists are mentored and give
the help they need, reflecting the niche aspect.
It would be subsidiary of a major parent company such as
Universal, Warner Bros Inc etc. The reason for this is to stick
to conventions of the materialistic side to hip
hop, something that a niche independent label cannot offer.
4. The Ace and Spades
are again
connotations placed
to convey that this
label will be a home to
both men and
women.
The red and
black colour
scheme is a
The word Double is connotation to
written in Italic to symbolise
represent the type both power
of music will be and lust, key
coming out. It themes highly
shows the softer prominent in
sense of Hip Hop today’s hip
hop.
5. The program used to make the record
label was both Adobe Photoshop and
Illustrator.
Photoshop was used to manipulate
the images, and create additional
shapes necessary to the images
Illustrator was used in the final
processes of the creation of the
labels, it was used to finalize the idea
by refining the edges and sharpening
the image.
