21 lead generation sales

1. Title: 21-Lead GenerationandSales
LearningObjectives:
1. Understandingthe basicconceptsof leadgeneration
2. UnderstandingLeadGenerationTechniques
Description:
Lead Generationisthe processof findingpeoplewhocouldbe interestedinbuyingyour
product. A leadcan be anyone froma simple visitortothe personaboutto payfor the product.At each
stepwe say the leadhas qualifiedthisstep.The processstartswhenyouplace anad forviewersthat
callsfor an action(like clickthe ad).Thatactionleadsto a landingpage,whichisthe firstwebpage the
userseesafterdoingthe action.The landingpage asksfor more informationfromthe visitorandhe/she
becomesagood lead.Some of the techniquesusedforleadgenerationinvolveblogging,emailing,
searchads, affiliate marketing:placingproductsonecommerce websites,influencermarketing:asking
social mediacelebritiestopromote the brandandholdingcompetitionsthatgive outprizes.
FurtherReading:
https://www.marketo.com/lead-generation/
https://blog.hubspot.com/marketing/beginner-inbound-lead-generation-guide-ht