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Let's get social

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Let's get social

  1. 1. LET’S GET SOCIAL<br />presented by: THEMARKETINGDEPARTMENT<br />powered by: melaniegaylesmarketing<br />
  2. 2. THE INTERNET ESCAPE: <br />WHERE EVERYONE CAN BE WHO THEY WANT TO BE<br />melaniegaylesmarketing<br />
  3. 3. SOCIAL MEDIA: A LOVE AFFAIR<br />static web:<br />Search, webpages, one way communication<br />chat rooms :<br />Select services, select servers, private chat, gaming<br />web 2.0:<br />watching to participating<br />Started with mirc, file sharing sites<br />moved to review sites, listing sites/classifieds, <br />selling sites like e-bay<br />social media:<br />Blackplanet > myspace<br />facebook > twitter<br />Youtube > tumblr<br />melaniegaylesmarketing<br />
  4. 4. AN EVOLUTION: FROM SOCIAL TO DIGITAL<br />The act of learning to connect multiple sites into rich campaigning platforms<br />Evolving as a marketers, users and consumers learn to utilize a shared space.<br />Predicting where your targeted consumers will reach critical mass. Learning behaviors and how to talk with consumers<br />melaniegaylesmarketing<br />
  5. 5. THE ADDICTION: THE NEED FOR SOCIAL MEDIA<br /><ul><li>The impact
  6. 6. Understanding consumer’s needs
  7. 7. The hunt for customers
  8. 8. Using social media to create ROI</li></ul>melaniegaylesmarketing<br />
  9. 9. melaniegaylesmarketing<br />
  10. 10. melaniegaylesmarketing<br />
  11. 11. CHEMISTRY: DISCOVERING THE RIGHT FIT FOR YOUR CLIENTS<br />Being in the right place at the right time makes the difference between a social media success or failure<br />Rich content creates followship<br />Not everything is measured in numbers<br />melaniegaylesmarketing<br />
  12. 12. THE WRONG EQUATION:<br />LACK OF RICH CONTENT<br />+ANY FOLLOWER<br />+ ALGORHYTHMS<br />HATER!!!!<br />melaniegaylesmarketing<br />
  13. 13. MIXOLOGY: THE SOCIAL COCKTAIL<br />RICH CONVERSATIONAL CONTENT<br />+ TARGETED NETWORK<br />+ VARIED NETWORK MIX<br />+ VISUAL MEDIA<br />+ ALGORHYTHMS<br />melaniegaylesmarketing<br />
  14. 14. THE BREAKS: JOHNNY LAW & SOCIAL MEDIA<br /><ul><li>Privacy Rights
  15. 15. Anti-spamming
  16. 16. Truth in Advertising
  17. 17. Opt-in/Opt-out
  18. 18. International Laws
  19. 19. Fans vs. Friends</li></ul>melaniegaylesmarketing<br />
  20. 20. SOCIAL MEDIA FOR SALE: CREATING ROI<br />melaniegaylesmarketing<br />
  21. 21. WHAT’S NEXT<br />REVIEW SITES<br />TOOLS<br />SEO<br />PRODUCTDEV.<br />SOCIAL MEDIA<br />CRM<br />BLOGS<br />melaniegaylesmarketing<br />

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