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How to Engage Audiences with Effective Presentations
- 1. HOW TO MAKE BETTER PRESENTATIONS MARYANN L. ROTH GLOBAL ECONOMICS: FALL15-C-8-ORG536-1 COLORADO STATE UNIVERSITY GLOBAL CAMPUS DR. PHILLIP E. JACKSON OCTOBER 18, 2015
- 2. TABLE OF CONTENTS • Write a plan for your presentation. • Consider each style of learning before you present. • Consider role playing • Who is your audience? • Why are you presenting to them? • Can you relate to your audience? • How will you know you taught your audience? • Set goals for your presentation • Question your audience along the way.
- 3. WRITE A PLAN FOR YOUR PRESENTATION Who What Why Where When
- 4. CONSIDER EACH LEARNING STYLE The Seven Learning Styles • Visual (spatial):You prefer using pictures, images, and spatial understanding. • Aural (auditory-musical): You prefer using sound and music. • Verbal (linguistic): You prefer using words, both in speech and writing. • Physical (kinesthetic): You prefer using your body, hands and sense of touch. • Logical (mathematical): You prefer using logic, reasoning and systems. • Social (interpersonal): You prefer to learn in groups or with other people. • Solitary (intrapersonal): You prefer to work alone and use self-study. Learning-styles-online.com • Visual – Pictures • Aural – Video • Verbal – The majority of your presentation • Physical – Notes and talking with your hands • Logical – Problem solving session • Social – Group role playing sessions • Solitary – Self problem resolving.
- 5. IS ROLE PLAYING RIGHT FOR YOU? YES • Allows for multiple scenarios at once • Allows for group interaction • Can build confidence in your audience • Allows individuals to listen to others • A break in a slide show • Can get creative juices flowing NO • Too many people talking at once • Individuals didn’t pay attention to follow instructions • Lack of confidence • Hard to regain control of your audience after • Went beyond the scenario
- 6. WHO IS YOUR AUDIENCE? Managers CEO’s Customer Service High Level Professional Starting their Career
- 7. WHY ARE YOU PRESENTING TO THEM? • Name • Time in the industry • Title • Why you are here today? • What did you do that makes you qualified to teach others? • What was your first job? • What did you learn from that job?
- 8. CAN YOU RELATE TO YOUR AUDIENCE? Where did you start? Relay a heartfelt story What pushes you?
- 9. HOW WILL YOU KNOW YOUR PRESENTATION WAS A SUCCESS? Did they fall asleep? Did they retain anything? Did you teach them in a manner that they can teach someone else? Then YES you did great! All your hard work will pay off!
- 10. SET GOALS FOR YOUR PRESENTATION • Tap into each learning style • Listen to your audience • Relate to a majority of your audience • Call on separate people • Engage your audience
- 11. WHAT QUESTIONS TO ASK • Develop questions specifically for your presentation • What did you find most useful? • How can you implement this? • What will you do if you hit a roadblock?
- 12. REFERENCES • Guffey, M. (2006) Business Communications Process & Product 5th Edition. Mason, OH. Thompson Higher Education • Training Today (2015). How to Conduct an Effective Training Session Retrieved from http://trainingtoday.blr.com/employee-training-resources/How-Conduct-Effective-Training-Session • Severance, R. (2015, October 16). 'How great can you be?'. Pueblo Chieftain, The (CO). • Advanogy (2015) Overview of Learning Styles Retrieved from http://www.learning-styles- online.com/overview/ • Sales Creators (2007) Role Playing Retrieved from http://www.salescreators.com/Section3/roleplay.htm • Uhuru Network (2015) What Questions to Ask After a Presentation? Retrieved from http://uhurunetwork.com/3-best-questions-to-ask-your-audience-after-a-presentation/
Editor's Notes
- Today we will cover how to give better presentations which will allow your audience to retain more information and how you the presenter will be able to read your audience and follow through with your presentation. Here are the topics that will be covered today. Are there any questions before we being?
- The planning stage is the most crucial for your presentation. You need to figure out several aspects before you can even begin. While we will go over these more in detail. Your beginning steps are determining who is your audience? What are you presenting to them? Why do they need to know this? Where is your presentation being held? When is the presentation, what time of day?
- Now that your brain questioning all aspects of your presentation. You need to remember that no two people learn the same. How can you incorporate all 7 learning styles into your presentation while making it effective for others? First you need to understand the learning styles. Courtesy of learning-styles-online.com who did all the work for us today, they have described each learning style with the details of how the individuals process and learn information. You are able to see that there is everything from working alone to working in groups, working with pictures and working with sounds. During presentations all of these can be used. The best technique is to have a segment during each slide that allows you to incorporate each learning style allowing each individual to be utilized with their strengths. During a visual slide you would use pictures or a diagram that shows what you are discussing. For Aural you would be able to use a video that helps further your point. While using verbal most of your presentation is a verbal state allowing your audience to listen. For physical you would allow your audience to take notes and at times you could talk with your hands, within reason. During a logical segment you could potentially lay out a scenario that has happened and allow your audience to try and resolve this while following all necessary rules. This would also stimulate the solitary learners as this would be a work on your own session. Finally for the social learners a role playing session is imperative, while they are tedious and not many people enjoy them. Stimulate your audience and encourage them to be difficult as to make others laugh and think. Questions?
- If you are determined to effectively use each learning method, role playing will be imperative for you. However there are many conflicting sides to role playing. What else do you see being a positive and negative for role playing? (Questions and answers for 2-3 minutes, write them on a white board). While there are many different sides to role playing it is one of the most effective uses of training as it allows for the necessary on the spot skills to be utilized. While Sales Creator says“The first few times a person 'role plays,' they will be nervous and unsure of this training method. You will hear the statement, "This is harder than working with a real customer." This is true, because the real customer does not know how the system should work, or how the message should be given.” (Sales Creator) This is part of what makes this so effective in training. Just ensure that you have the right scenario for your audience. Questions?
- As now the basic aspects of your presentation are decided you need to determine the key aspects surrounding your presentation. Who is your audience? Are the CEO’s are the office managers? Are they trained professionals or are they beginning their career? This will tell you a lot about how to relay information. If your audience is trained professionals they will have more experience and be able to understand their specific businesses language. However if they are starting their career they will not understand the language or acronyms that are used. Do you know who your audience is?
- Now the question that is going to question your ego? Who are you and what makes you have the skills to run a presentation? (Ask your audience to announce out loud) Ok I heard ……………. And ………… guess what to your nothing to the people that you are presenting to. Sorry I know that’s a harsh reality but there is a 90% chance that they don’t know you. They only know that you think you are better than them and this is a waste of your time. So now it’s time to change that. You are (Name) who has been working in the industry for (14) years and you have lucky enough to present to them today because (you created a new formula for organic growth). Tell you audience that you are presenting to them because you were once them and you remember what it is like and today you are going to show them how to expand on all of their knowledge inside the workplace and hopefully outside. The main question to ask yourself is what can you offer that no one else can? Questions?
- We have touched onto your egos and hopefully brought you down a level or two. Where I want you to be is on common grounds with your audience. Because regardless of what you think, you were not always as spectacular as you are today. (Laugh and grin) Did you start working at Papa John’s making cold pizza’s for people that were always mad at you? Because I did. It’s taken me 15 years to get me to the point of being here teaching you how to present to other audiences. What was hard about your life that made you work harder than the people around you? That is how you will relate to your audience. Ask them what pushes them. Why are they working so hard? You will learn more about people and their motives from this than anything else. If someone tells you that they want to be CEO of a fortune 500 company by the time they are 30, there is a reason, there is something that pushes them. Find that reason and you will be able to push them in the right direction. Now what pushes you? Why are you the person you are today? Relate to people’s stories in any way possible show them that you are human too and not just a voice they will be hearing talk about presentations in their sleep tonight.
- Did they fall asleep? No well then hopefully they retained something. On a serious note though you will be able to determine if your audience retained information because they are still willing to listen to you. If you taught your audience in a manner that they can directly relate the information to a coworker or their personal life then you succeeded in teaching them. Your audience will answer you and follow the entire presentation when it is a success.
- The goals listed here are just a start. If you have company specific goals add them. If there is an industry standard that you are trying to achieve add that. Your goals should be specific to you and your audience. You also have the option of asking this at the beginning of the presentation to ensure that you touch on all of your audience’s needs. Meet and accomplish every goal every presentation.
- This is based solely on your audience and what you are teaching. You will need to ask questions that directly relate from the slides shown. Do not do this in order, jump around to see if people were paying attention. The most generic best generate questions from Uhuru Network are “What did you find most useful? How can you implement this? What will you do if you hit a roadblock?” (Uhrun.com) Have your audience answer these questions in a solo session. This will allow the individuals who learn better one on one have the chance to input their learning onto paper and you can see where others are struggling and help them receive the best knowledge possible from your presentation. As a presenter you must remember that your students/your audience show how well you know your trade. Impress and be impressed from your audience.
- A great thanks to all of the help from outside sources.