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Kelley S. Parsons, Senior Usability Researcher 
Key Lime Interactive
Introduction 
2007 U.C. PhD – Human Factors Psychologist 
Clearly not 25 years old, so why such a late start?
Key Lime Interactive (Senior Usability Researcher) 
KNOW WHAT YOU WANT AND TAKE ACTION: 
• What do I want my OUTCOME or result to be 
• Take the appropriate ACTIONS to achieve that outcome 
• If your game plan isn’t working, CHANGE APPROACH 
(multiple ways to achieve desired OUTCOME) 
Tony Robbins: Formula for Success
THOSE CRAZY EARLY YEARS
Those Crazy Early Years 
Early college years 
Outcome? 
Action? 
Game Plan? 
Quit school and went to work (Vocational Rehabilitation) 
Why am I NOT being promoted?!?!?!?!
Those Crazy Early Years 
V.P. “Kelley, I want to see you in my office” YIKES 
“Kelley, you MUST go back to school” BUT WHY??? 
“School isn’t for me… 
• I don’t need my degree” 
• I am super skilled without it!!! 
Very simple: 
No Degree - No Promotions
Those Crazy Early Years 
‘Outcome’ (uncertain) 
‘Actions’ (weak, went back to school) 
No game plan to ‘Change’
Those Crazy Early Years 
The course ‘game changers’ for me 
Statistics, RM and HF 
‘Outcome’/Direction 
Knew what ‘Actions’ needed to take 
‘Changed my Approach’ – studied hard
Those Crazy Early Years 
Graduate studies: 
• Sustained Attention / Stress and Workload 
Sounds like a drag……. 
I loved it and thought that the world would be my
Career Path (Grad Student) 
NIOSH 
Musculoskeletal Disorders HHCW 
WPAFB – ORISE Fellowship 
Pilots of UAV’s
CAREER PATH
Career Path 
Things have certainly been interesting
Career Path 
Long distance relationship last 2 years grad school 
‘Outcome’ I wanted 
‘Actions’ 
Changed my ‘Game Plan’
Career Path 
Post Doctoral Fellowship at Cornell 
Excessive walking 
miles upon miles daily 
Physical layout of nursing stations and nurse job satisfaction and stress 
Temporary
Career Path 
Burned out 
Decided to teach for a semester 
& 
Then find full time employment 
A semester turned into 6 months 
Difficulty finding work in CNY 
Panic began to set in
Career Path 
• Posted on every job board imaginable 
• Called department heads at local universities 
• Contacted contacts of contacts 
When it rains it pours - 3 Job Offers: 
2 professorship offers 
Kodak: HF Usability Specialist
Crossroads and Decisions 
Much teaching experience 
The Kodak Difference: 
• New way for me to apply my HF skill set 
• Challenging 
• Seemed interesting 
Go with the known and familiar 
or 
Take a chance on something completely unfamiliar
Crossroads and Decisions 
Major Decision 
Oh what to do, what to dooo?
Crossroads and Decisions: Kodak 
HFES Met Ania Rodriguez 
Founder and CEO Key Lime Interactive
Crossroads and Decisions: Kodak 
Decision to go with Kodak altered the direction of my life 
4 years = Major Layoffs 
NO REGRETS 
I Discovered that I LOVED USABILITY!
Crossroads and Decisions 
Trouble finding employment in CNY 
Many offers on the coasts 
Remain in CNY 
Couldn’t sit idle… $$$$$$......Independent Consulting (Remote Work)
Crossroads and Decisions 
Independent Consulting – 
Began bringing in work from various vendors 
Recall while at Kodak: HFES Met Ania Rodriguez 
Founder and CEO Key Lime Interactive
Crossroads and Decisions: KLI (Sr. Usability Researcher) 
Key Lime Interactive full time since January 2014 
All because of a chance encounter and networking
Crossroads and Decisions: KLI (Sr. Usability Researcher)
Crossroads and Decisions: KLI (Sr. Usability Researcher) 
Exciting 
Unpredictable 
Crazy 
Interesting 
Do your best to make a thoughtful decision at EACH key decision point
Key Lime Interactive (Senior Usability Researcher) 
KNOW WHAT YOU WANT AND TAKE ACTION: 
• What do I want my OUTCOME or result to be 
• Take the appropriate ACTIONS to achieve that outcome 
• If your game plan isn’t working, CHANGE APPROACH 
(multiple ways to achieve desired OUTCOME) 
Tony Robbins: Formula for Success
Final Words (Some Things I have learned)
Final Words (Some Things I have learned) 
Great Human Factors Practitioners: 
Are well versed and broadly read
Final Words (Some Things I have learned) 
Great Human Factors Practitioners: 
Are NEVER sheep
Final Words (Some Things I have learned) 
Great Human Factors Practitioners: 
Know that there will be frustration
Final Words (Some Things I have learned) 
Great Human Factors Practitioners: 
Know that their professional opinions will be challenged 
“Expert Opinion”
Final Words (Some Things I have learned) 
Find ways to think BIG (beyond your current considerations) 
EXPLORE NEW & DIFFERENT OPPORTUNITIES
Final Words (Some Things I have learned) 
DO NOT BE AFRAID TO LEAVE YOUR COMFORT ZONE!!!!
Final Words (Some Things I have learned) 
Learn to learn outside of your immediate expert domain
Final Words (Some Things I have learned) 
Social Media: 
Facebook 
Twitter 
Google + 
Instagram 
YouTube 
Tumblr 
LinkedIn 
Pinterest 
Vine 
Snapchat 
Vine + Twitter 
……
Final Words (Some Things I have learned) 
WORD OF CAUTION: 
Web Persona! Everyone can see you!
Final Words (Some Things I have learned) 
Exude CONFIDENCE 
(NOT ego….fine line but critical one – Don’t Cross it!) 
• Stand Upright (head upright / eyes forward) 
• Eye Contact (don’t stare them down….gets creepy) 
• Firm Hand shake (not bone crushing / clammy and limp) 
• ‘I CAN AND WILL DO THAT’ mentality
Final Words (Some Things I have learned)
Questions

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HFES Student Lounge Talk - KLI

  • 1. Kelley S. Parsons, Senior Usability Researcher Key Lime Interactive
  • 2. Introduction 2007 U.C. PhD – Human Factors Psychologist Clearly not 25 years old, so why such a late start?
  • 3. Key Lime Interactive (Senior Usability Researcher) KNOW WHAT YOU WANT AND TAKE ACTION: • What do I want my OUTCOME or result to be • Take the appropriate ACTIONS to achieve that outcome • If your game plan isn’t working, CHANGE APPROACH (multiple ways to achieve desired OUTCOME) Tony Robbins: Formula for Success
  • 5. Those Crazy Early Years Early college years Outcome? Action? Game Plan? Quit school and went to work (Vocational Rehabilitation) Why am I NOT being promoted?!?!?!?!
  • 6. Those Crazy Early Years V.P. “Kelley, I want to see you in my office” YIKES “Kelley, you MUST go back to school” BUT WHY??? “School isn’t for me… • I don’t need my degree” • I am super skilled without it!!! Very simple: No Degree - No Promotions
  • 7. Those Crazy Early Years ‘Outcome’ (uncertain) ‘Actions’ (weak, went back to school) No game plan to ‘Change’
  • 8. Those Crazy Early Years The course ‘game changers’ for me Statistics, RM and HF ‘Outcome’/Direction Knew what ‘Actions’ needed to take ‘Changed my Approach’ – studied hard
  • 9. Those Crazy Early Years Graduate studies: • Sustained Attention / Stress and Workload Sounds like a drag……. I loved it and thought that the world would be my
  • 10. Career Path (Grad Student) NIOSH Musculoskeletal Disorders HHCW WPAFB – ORISE Fellowship Pilots of UAV’s
  • 12. Career Path Things have certainly been interesting
  • 13. Career Path Long distance relationship last 2 years grad school ‘Outcome’ I wanted ‘Actions’ Changed my ‘Game Plan’
  • 14. Career Path Post Doctoral Fellowship at Cornell Excessive walking miles upon miles daily Physical layout of nursing stations and nurse job satisfaction and stress Temporary
  • 15. Career Path Burned out Decided to teach for a semester & Then find full time employment A semester turned into 6 months Difficulty finding work in CNY Panic began to set in
  • 16. Career Path • Posted on every job board imaginable • Called department heads at local universities • Contacted contacts of contacts When it rains it pours - 3 Job Offers: 2 professorship offers Kodak: HF Usability Specialist
  • 17. Crossroads and Decisions Much teaching experience The Kodak Difference: • New way for me to apply my HF skill set • Challenging • Seemed interesting Go with the known and familiar or Take a chance on something completely unfamiliar
  • 18. Crossroads and Decisions Major Decision Oh what to do, what to dooo?
  • 19. Crossroads and Decisions: Kodak HFES Met Ania Rodriguez Founder and CEO Key Lime Interactive
  • 20. Crossroads and Decisions: Kodak Decision to go with Kodak altered the direction of my life 4 years = Major Layoffs NO REGRETS I Discovered that I LOVED USABILITY!
  • 21. Crossroads and Decisions Trouble finding employment in CNY Many offers on the coasts Remain in CNY Couldn’t sit idle… $$$$$$......Independent Consulting (Remote Work)
  • 22. Crossroads and Decisions Independent Consulting – Began bringing in work from various vendors Recall while at Kodak: HFES Met Ania Rodriguez Founder and CEO Key Lime Interactive
  • 23. Crossroads and Decisions: KLI (Sr. Usability Researcher) Key Lime Interactive full time since January 2014 All because of a chance encounter and networking
  • 24. Crossroads and Decisions: KLI (Sr. Usability Researcher)
  • 25. Crossroads and Decisions: KLI (Sr. Usability Researcher) Exciting Unpredictable Crazy Interesting Do your best to make a thoughtful decision at EACH key decision point
  • 26. Key Lime Interactive (Senior Usability Researcher) KNOW WHAT YOU WANT AND TAKE ACTION: • What do I want my OUTCOME or result to be • Take the appropriate ACTIONS to achieve that outcome • If your game plan isn’t working, CHANGE APPROACH (multiple ways to achieve desired OUTCOME) Tony Robbins: Formula for Success
  • 27. Final Words (Some Things I have learned)
  • 28. Final Words (Some Things I have learned) Great Human Factors Practitioners: Are well versed and broadly read
  • 29. Final Words (Some Things I have learned) Great Human Factors Practitioners: Are NEVER sheep
  • 30. Final Words (Some Things I have learned) Great Human Factors Practitioners: Know that there will be frustration
  • 31. Final Words (Some Things I have learned) Great Human Factors Practitioners: Know that their professional opinions will be challenged “Expert Opinion”
  • 32. Final Words (Some Things I have learned) Find ways to think BIG (beyond your current considerations) EXPLORE NEW & DIFFERENT OPPORTUNITIES
  • 33. Final Words (Some Things I have learned) DO NOT BE AFRAID TO LEAVE YOUR COMFORT ZONE!!!!
  • 34. Final Words (Some Things I have learned) Learn to learn outside of your immediate expert domain
  • 35. Final Words (Some Things I have learned) Social Media: Facebook Twitter Google + Instagram YouTube Tumblr LinkedIn Pinterest Vine Snapchat Vine + Twitter ……
  • 36. Final Words (Some Things I have learned) WORD OF CAUTION: Web Persona! Everyone can see you!
  • 37. Final Words (Some Things I have learned) Exude CONFIDENCE (NOT ego….fine line but critical one – Don’t Cross it!) • Stand Upright (head upright / eyes forward) • Eye Contact (don’t stare them down….gets creepy) • Firm Hand shake (not bone crushing / clammy and limp) • ‘I CAN AND WILL DO THAT’ mentality
  • 38. Final Words (Some Things I have learned)