Ivana Svecova is famous for producing porcelain, ceramics and pottery and then painting them. She has tried to replicate a lot of old designs on all of the above and has done a lot of exhibition to showcase her work to the public with critical acclaim. Ivana found the Enterprise Cultural Heritage training material very interesting and informative in her line of work because her work entails trying to maintain or sometimes revive some old forgotten cultural design. The Enterprise Cultural Heritage material has also been helpful with how to market her paintings to the public, how to carry them along so that they feel like they are part of the creative process.

1. Case study IVA ŠVECOVÁ – use of Enterprise Cultural Heritage
The aim of this case study is to provide you with an example of
Enterprise Cultural Heritage training material use.
This work is licensed under Creative Commons Attribution 3.0 Unported License.

2. Before you start…
You can maximise each of the
presentations to full screen view by
clicking the arrows at the bottom right
hand corner of the slide.
2

3. Ivana Svecova Freelancer
Ivana is an
author, artist, potter, painter, designer, curato
r, gallery organizer and many more.
She paints portraits, porcelains, ceramics
and canvas but she is probably more famous
for producing porcelain, ceramics and
pottery and then painting them.
She has tried to replicate a lot of the old
designs on all of the above and has done a
lot of exhibition to showcase her work to the
public with critical acclaim.
Image from http://www.ivasvecova.cz
3

4. Innovation through heritage
Ivana found the ECH training material very
interesting and informative in her line of work
because her work entails trying to maintain or
sometimes revive some old forgotten cultural
design by producing replicas of potteries and
ceramics designs, she then paints everything by
Olejomalby Happy Teddy
hand and they are all displayed in her exhibition.
She is one of many local artists trying to maintain
and show the very rich heritage and culture of
Czech Republic.
You can find more of her designs and exhibitions
on her website www.ivasvecova.cz
Akryl
4

5. Brand management applied…
The ECH material has also been helpful with how to
market her paintings to the public, how to carry them
along so that they feel like they are part of the
creative process.
By involving the public in the process she is able to
create more buzz about her paintings which will also
attract more people to come and see the exhibition.
Ivana also intends to use other ideas from the ECH
material like brand management and intellectual
property management to promote her work. IP
Management will especially help her to maximize the
value of her specific knowledge in her work that is
Image from http://www.ivasvecova.cz unique to her and nobody else.
5

6. Disclaimer
The content included in this training material has been compiled by the MNEMOS project team
from a variety of sources. The MNEMOS project team reserves the right to change the terms and
conditions of use of this training material without notice and any time. The training material is
produced for educational purposes only and does not offer legally binding advice. The training
material as well as the www.enterpriseculturalheritage.org website are made available “as is” and
“as available”.
MNEMOS project team makes no representation and does not warrant:
a) That the information selected for the training material and the website is
comprehensive, complete, verified, organised and accurate;
b) That it is licensed by the copyright or database right owner of any third party content to include
or reproduce such content in this training material and the website;
c) That the training material and the website will be uninterrupted and error-free; and
d) That the server from which the training material and the website is available is free of viruses
or bugs.
This work is licensed under Creative Commons Attribution 3.0 Unported License.

7. End of Case Study in Enterprise Cultural Heritage (ECH) Management use
To leave the maximised screen press the ESC button on your keyboard.
What would you like to do now?
You can learn more about ECH at www.enterpriseculturalheritage.org
Get certified http://training.enterpriseculturalheritage.org
Join Open Learning Community - Enterprise Cultural Heritage LinkedIn group.
Contribute to ECH Wikipedia page http://en.wikipedia.org/wiki/Enterprise_Cultural_Heritage
7