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Building a b2 b content strategy


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Even the “beginner” service provider understands that selling products to another business differs from selling to consumers; if for no other reason than the tricks of the sales trade are unlikely to work on the time-tested and trained business. Even when similar techniques are used – blogging, guest posting and copywriting – they have to be modified to appeal to a buyer in a management position, rather than the day-to-day consumer.

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Building a b2 b content strategy

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