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So if you are a small business owner running a website, you most likely understand that incoming links are really, *really* important for your business. Not only do they drive traffic, but they are also one of the biggest metrics that Google uses to rank your site. If you launch a site and you get no incoming links to your website, your site will probably stay pretty low in rank and traffic. The opposite is also true. If your website gets lots of incoming links then you will most likely not be at the bottom of rankings although a lot of factors influence this. In this post we are going to discuss what you should be on the lookout for as a business owner in terms of link building. We will also describe some link building tactics and some “black hat” link building as well.