Understanding the Pakistan Budgeting Process: Basics and Key Insights
Circulation fullfillment of newsprint magazine and postal (3)
1.
2. MISSION STATEMENT
FLATWRAP Distribution Services (FDS) was established to provide print sites and publishers a range of
services and a comprehensive solution in regards to FLATWRAP/Distribution in Australia and New
Zealand. It is our goal to become the specialist supplier of FLATWRAP technology in Australia and New
Zealand to publishers, mailing houses, newsagents, distributors and contractors by the 1st July 2014. All
Research and Development is trialled and implemented by our distribution arm – MMPD P/L.
• MMPD is an experienced newsprint distribution and logistics operation and currently operates a
complete daily newsprint circulation fulfilment platform that has the ability to manage and process
retail sales within SE QLD which includes full account management.
• FDS is currently trialling Aust made bolt on purpose built equipment that will deliver substantial
revenues streams currently not available within QLD Newsprint distribution centres
• This additional advertising space and specialised targeted marketing will allow advertisers to target
very specific demographics within SE QLD
3. MMPD PERSONELL
Managing Director: Simon Coulter
Owner: Michelle Coulter
Operations Manager: Katrina Roberts
Administration Manager: Tina Moore
Customer Services Manager: Courtney Hamson
Accounts Manager: Kestra Triasmono
Distribution Supervisor: John Northcott / Jacob Cordtz
Human Resources: Wanita Triasmono
The above mentioned personnel have developed and delivered a unique distribution model
called P.D.D.
Publisher Direct Distribution, combined with a state of the art FLATWRAP distribution facility
that specializes in the distribution of newsprint and magazine publications including
subscription titles into residential, and commercial areas within SE QLD, Northern
NSW, Sydney, Melbourne, Adelaide, Perth, Auckland and Wellington.
4. MARKET SUMMARY
MMPD was created due to the lack of solution providers within the local market. In
accordance to this, with rising costs and the fact that the QLD Newsagent distribution
model was plagued by numerous small delivery networks with limited resellers, the model
was simply destined to fracture, due to its current state being unviable and outdated.
• The absence of a reliable professional newsprint contracting service in the QLD market
enabled MMPD to establish a centralized distribution centre that specialises in accurate,
reliable and timely delivery into the market
• In 2008 MMPD embarked on a 4 year R&D program embracing FLATWRAP (an innovative
unproven technology that allowed for the development of highly profitable revenue
streams which included the creation of a new advertising space on printed film)
• FLATWRAP significantly reduces labor costs and turn around time
• Savings are a minimum of:
• 50% when manually inserted
• Increased output (200%) when the PF12 hopper unit is in use
5. TODAY’S SITUATION
• Current Newsprint distribution networks in both QLD
regional and metro areas are fractured and broken
• Strengthening the relationship between publisher
and distributor, improving communications with
regards to recognising the importance of each others
role within the industry
• Remove Old World Technology and deliver
publications in the manner in which they were
designed to be delivered – FLAT to the market
Today is about recognising and taking the opportunities presented and developing a
HD/reseller distribution network that is viable, highly profitable, KPI focused and rewards
those entities that are prepared to do the work and invest the capital required.
6. CURRENT OPPORTUNITIES
The creation of specialist newsprint and magazine distribution centers' that have been
specifically designed to deliver premium advertising revenue due to newly created
advertising space.
• Offering the total solution including subscription and sub agency based revenue streams.
This type of central FLATWRAP facility & distribution centre allows the targeted
demographic to be continuously engaged at a relatively low cost to the advertiser with the
resources that are currently accessible by the publisher.
• Massive potential in QLD to grow the News Ltd brand and deliver a level of customer
service not yet witnessed within the state.
The transformation from distribution centre into profit centre is due to the recent
availability and integration of FLATWRAP technology and the review of timely distribution
platforms, that assist with ensuring the brand is always being promoted and delivered when
the client expects to receive the daily same time and position within the property line.
7. BUSINESS CONCEPT
The FLATWRAP model is based on the proven and well established Japanese technology that has
been further enhanced by an Australian designed and manufactured Hopper fed conveyor system
that increases the output from 1600units per hour to over 3100units per hour and the capability
to generate a further (6) additional advertising revenue streams.
The placement of (7) such units at the NQN Print Facility and additional News Print site in
Brisbane will deliver a minimum of 14K wrapped units per 75. MMPD will have the technology,
resources and the expected WHS/OHS to provide News QLD support with regards to the newly
created divisions/areas for newspaper distribution within the SE QLD region when the model is
released to market.
• FDS has installed 2 units in Victoria @ Regional sites
CA (Commercialization Aust) believe that the MMPD model can be franchised and delivered to
market in conjunction with News Ltd future distribution model, which would allow MMPD to
retain the master license and sell the remaining licenses in NSW/Vic/TAS/SA/NT. This gives the
publisher greater control over the type of personnel who are likely to embrace such a business
whilst keeping a close check on the progress of each zone roll out.
8. Goal and Objective
The objective is to negate current distribution costs to deliver ongoing highly profitable
revenue streams within parts of the distribution model which were not attainable until
now.
Specialised in targeting and marketing campaigns whereby specific demographics are
engaged and saturated with the chosen brand, with elements being layered throughout the
landscape in which the demographic works, learns, rests, plays & prays.
Printed Film – Create viable and innovative revenue streams that engage and excite
advertisers which alternatively allows pricing to be charged at a premium rate.
• Subscriber based platforms for all News Ltd publications.
• FDS has the A4 Magazine and brochure tech to manage this task
BUSINESS CONCEPT
9. COMPETITION
Currently in QLD there is no other parties that have the scope, resources or technology
to threaten MMPD’s position within the QLD Newsprint and magazine account
subscription market, which includes both resellers and home/commercial clients.
MMPD’s has a number of competitive advantages which include:
• Industry Knowledge. Robust and Dynamic corporate structure
• Resources which Incl statewide substantial subcontractor base
• Innovative Tech – win8 tablet pc and FLATWRAP
• Diverse revenue streams
• Suppliers trust and confidence
• Ability to establish MMPD distribution networks in major QLD regionals and
Northern NSW
10. PREFERRED OPTION – QLD/NSW (INCL REGIONAL)
FLATWRAP Distribution Centre's within Brisbane Metro at Rocklea to cover all HD
clients/commercial and subsequent sub – retailer network. Vehicle number subject to
information data being made available by John Fairfax Publications.
• Gold Coast: service from Logan River to Ballina
• Sunshine Coast: service from Caloundra to Gympie
• Townsville: service region including specialised commercial deliveries during the hours
of 6:00-10:00am and complete all HD before 6am.
• Cairns: service City and Northern Beaches and complete all HD before 6:30am
The number of vehicles for the above territories are still yet to be determined. Once
delivery data is provided MMPD will be able to provide accurate pricing.
11. FLATWRAP JOYNER X
THE NEWSPRINT DISTRIBUTION EVOLUTION
The FLATWRAP Joyner X currently has no competitor in the Aust/NZ market. It has replaced
old world technology that is not only noisy, smelly, heavy, complicated in design but
dangerous due to its violent action with numerous cams and spinning shafts.
The FLATWRAP Joyner X has been purchased by a number of Australia’s and New Zealand's
major newsprint publishers/print sites. This will result in a range of bolt deliveries on units
that will not only double the output but deliver additional revenue streams through new
advertising features.
• Backed by a national service team peace of mind is guaranteed and fds techs fly
anywhere in Australia to complete services on site
FLATWRAP technology enhances the workplace and improves work place health and safety
due to a low risk assessment, basic design, uncomplicated insert procedure and an operating
procedure that delivers impressive safety features and high productivity. This ensures that
the operator is not working longer than 15mins per rotation. When compared to the old world
tech, today’s operator will produce up to 1800units/hr with minimal exertion and a greatly
reduced load on the body. Whereas the old world tech has a number of work place related
problems (RONAI/ROTAK) & average output is 800/hr.
12. DESIGN AND SAFETY DELIVERS POSITIVE RESULTS.
The FLATWRAP Joyner is a simple design which offers a number of favorable safety features,
to alleviate and ensure safety of the operator and surrounding workplace at all times.
• From simple shut off to a housing that is complete whilst still allowing for ease of
maintenance
To date 1st Nov 2012 there has been zero reported accidents, injuries or incidents involving
this evolutional technology. There is currently 60 units operated daily and which results in a
wrapped total units since 2007 of over 20 Million.
• The FLATWRAP Joyner is a totally enclosed unit that requires no oil or lubricant
• It is a basic (3) unit heater blade design that doesn’t allow the operator or staff member to
injure or harm their person through accident, lack of concentration or fatigue
• Form of FLATWRAP does not produce any toxic or irritating odors/smells
13. INNOVATION and FUTURE DIRECTION
MMPD and FDS are committed to the continual development of FLATWRAP technologies and tech that assists
with the processing and delivery of both newsprint and magazine publications to the intended market or niche
channel. Now available Printed Film – Conveyor Fed Hopper – Newsprint Transporter - Heavier Gauge Film 12-
14micron. These improvements have all been commercially proven and are delivering results beyond MMPD’s
expectations.
• MMPD is currently trialing a Hopper Fed conveyor unit which can be used for magazine style publications as
well as newsprint (i.e. Mailing House)
• Hopper will have the following features built in and simply bolted onto the current unit. Sticky Note
Applicator – (4) Insert Lines
• Printed Film Improvements and targeted delivery to the exact demographic that our clients require on both
a State and National Platform.
• PC Tablet tech that is GPS based designed as a point to point navigation system purpose built for Home and
Commercial delivery of Newsprint. Number of specific features that have been developed to ensure real
time reporting and transfer of required data and P.O.D at the push of a button.
Developing and implementing distribution models that deliver a total solution and a R.O.I within months – not
years. (i.e Warehousing / Pick, Insertion & Wrap /Distribution / Account Management / Constant evaluation and
improvement of business practices.
PC Tablet tech that allows for real time reporting and the transfer of data and information when the business
requires reducing bottlenecks and ensuring there is less risk of this info or data being lost which is an issue
currently with hardcopy. This tech will also allow for SMS communication / email and GPS. It has the same
features and capabilities as the current windows based mid level laptop.
14. Incorporated within Print Facility this FLATWRAP
station produces over 6.5K units Half Folded in
less than 90minutes.
Producing Home delivery newsprint in the
format it was designed – FLAT.
Leading Daily Newsprint Distribution in Aust.
FLATWRAP WORKSTATION
15. Newsprint Transporter.
Built to handle 50 S.B./750Kgs . Next
model can be forked on or off transport.
.
Newsprint Transporter
Built in Australia by OCD Fabrications
LATEST INNOVATION
16. LATEST INNOVATION
mmpd vehicles have a number of features that are
specific when delivering newsprint and magazine
products. (access from all sides – led spotlights – diesel
– auto transmission – driving spotlights – mounted
warning lights to improve vehicles visibility and warn
other road users and soon to carry pc tablet tech.
(elec manifests / p.o.d / GPS and many more features.
FLATWRAP STATION – PRODUCE 6K
HALF FOLDED NEWSPRINT
PUBLICATIONS WITHIN 60MINS.
18. OPPORTUNITIES
• The creation of specialist newsprint and magazine distribution and logistic centers that have been
specifically designed to deliver premium advertising revenue due to newly created advertising
space.
• This type of central FLATWRAP facility &distribution center allows the targeted demographic to be
continuously engaged at relatively low cost to the advertiser with the resources that are currently
accessible by the publisher.
• The transformation from Distribution Centre into Profit Centre is due to the recent availability and
integration of FLATWRAP technology.
• National Service Team and distribution resources available in QLD/NSW/VIC/SA and New Zealand.
• Printed Film.
• Australian Designed and Built Hopper Fed Conveyor Systems.
• Increased Productivity delivered with low capital investment.
• Significant Labour savings.
• R.O.I within months not years.
19. • * Market leader in print distribution in SE QLD - Northern NSW to Brisbane.
• * $5M turnover by July 1st 2014.
• * News Qld distribution solution in all QLD regional Centre's.
• Townsville
• Cairns
• Gold Coast
• * FLATWRAP preferred option in all home delivery markets in which MMPD operates.
• Objectives – over the next 5 years
• Market-share 33% of all paid newsprint distribution in QLD.
• Turn over in excess of 7 million by 1st July 2016.
• Profitability minimum 31%.
• Market leader innovative newsprint distribution solutions
2014 – 2017 FDS & MMPD GOALS AND OBJECTS
20. JOINT VENTURE OPPORTUNITY
MMPD and FDS are committed to delivering the FLATWRAP
Joyner X tech as New Zealands preferred solution with regards
to any newsprint or magazine distribution network requirement
day or night. Purpose built newsprint DC’S in a number of cities
around Australia will become the industry standard within 2-3
years, and this is the exact model that MMPD has in place and
commenced operations in 2006.
• Seeking SALES & SERVICE specialized business and available
2yr agreement that can be discussed in a open and
transparent forum.
MMPD is prepared to provide open book financials each quarter
over the 1st year and then every 6months during the term of the
agreement. This is to ensure that all parties are comfortable
and aware of the costs and profits that this distribution model
delivers.
• MMPD is seeking a min 30% return and is prepared to offer
equity up to 25% share in either or both companies i.e./
MMPD and FDS