The document discusses strategies for creating effective content marketing. It emphasizes the importance of understanding your audience and their needs, developing original and engaging content, and distributing content consistently through the right channels. The overall goal is to create content that moves people toward your business and proves your value rather than just selling.

1. © Original Thinking. All rights reserved.
Creating
content that
DOES more
By Michelle Reilly, Original Thinking
EDUCATION
FOR
ADVICE
PROFESSIONS

2. The new
knowledge era
demands we
prove our worth,
not just sell it.
YOUR
AUDIENCE
IS KING
LESSON
1
© Original Thinking. All rights reserved.

3. LESSON
2
Communication is still
a two-way street
Don’t make
the mistake of
information.
© Original Thinking. All rights reserved.

4. Your solutions
might be
Easily available
Elsewhere
LESSON
3
Our
challenge is
to stand out
in a sea of
sameness.
© Original Thinking. All rights reserved.

5. Help others
without expecting
anything in return
LESSON
4
You’ll be
rewarded
with gratitude
and business
loyalty.
© Original Thinking. All rights reserved.

6. The art of
great content
is answering
real questions
LESSON
5
Not what
you think they
are, but what you
know they are.
© Original Thinking. All rights reserved.

7. Creating content
that will move people
towardsyou
Delivering your
difference in unique and
engaging ways.
MISSION
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8. OBJECTIVE
Not just
More content,
but content that
DOES more
Getting the right kind of content
to the right people at the right time.
© Original Thinking. All rights reserved.

9. FREQUENCY
OF
CONTACT
RELEVANCY
OF
CONTent
ENGAGEMENT
AND
GROWTH
STRATEGY
The new value formula
© Original Thinking. All rights reserved.

10. Go for
gold
content
STRATEGY
YOUR
EXPERTISE
ORIGINAL
IDEAS
YOUR
BRAND INTENTION
YOUR
AUDIENCE NEEDS
SWEET
SPOT
© Original Thinking. All rights reserved.

11. STRATEGY
Consider your
overall topic
positioning and
what you should
be creating
content about.
Anchor
your
talking
points
© Original Thinking. All rights reserved.

12. STRATEGY
Your goal is to
identify where your
audience exchange
information and to
engage them there.
CHOOSE THE
RIGHT CHANNEL FOR
YOUR CONTENT
© Original Thinking. All rights reserved.

13. STRATEGY
We need to
earn the attention
of our audience and
remain visible to
keep it.
Be
Consistent,
relevant,
Original
© Original Thinking. All rights reserved.

14. Original thinking
So you know what to say next.
© Original Thinking. All rights reserved.
www.originalthinking.com.au
EDUCATION
FOR
ADVICE
PROFESSIONS