Culture Code

1. 1
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ENGAGED CULTURE

2. 2
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3. 3
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The Culture Code: Daniel Coyle
Once misconception about highly successful
cultures is that they are happy, lighthearted
places. This is mostly not the case. They are
energized and engaged, but at their core their
members are oriented less around achieving
happiness than around solving hard problems
together.
-Daniel Coyle

4. 4
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BUILD SAFETY
SHARE
VULNERABILITY
ESTABLISH
PURPOSE
Group Performance
depends on behavior
that communicates we
are safe and connected
also know as belonging
cues
Getting through hard
things builds teamwork
Leaders need to be
vulnerable first and often
Set concise goals that the
team is all working
towards and are
frequently
communicated
Communicate a vision for
the future that is inclusive
SHARED
FUTURE
Deconstructing Engaged Culture

5. 5
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Belonging Cues
SMALL COURTESIES INCLUDING LOTS OF THANK YOUs
EVERYONE SPEAKS, TAKING TURNS WITH FEW INTERRUPTIONS & LOTS OF QUESTIONS
PHYSICAL TOUCH, EYE CONTACT CLOSE PROXIMITY
HUMOR & LAUGHTER
I’M SAFE
HERE!
BUILD SAFETY

6. 6
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Honest Signals
BUILD SAFETY

7. 7
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Pop Quiz
YES NO
OR
BUILD SAFETY

8. 8
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Ideas for action
Overdo THANK YOUs!
Eliminate Bad Apples
Spotlight Your Fallibility Early On
Make Sure Everyone Has a Voice
Embrace Fun
BUILD SAFETY

9. 9
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As
SHARE
VULNERABILITY
Good leaders don’t
always have the best
answer but instead
know how to ask
good questions.

10. 10
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Ideas for Action
Make sure the leader is vulnerable first and often
Over Communicate expectations
Deliver negative feedback in person
Listen like a trampoline
Aim for candor - avoid brutal honesty
Align language with action
SHARE
VULNERABILITY

11. 11
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ESTABLISH
PURPOSE
Slime Molds and heuristics
“Pressure is a
privilege”
“It’s an honor, not a
job”
“There’s glory in
making a mistake”
“Be the constant ,
not the variable”

12. 12
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Be Ten Times as Clear About Your Priorities as You Think You Should Be
Keenly attend to team composition and dynamics
Highlight Bar-Setting Behaviors
Embrace the Use of Catchphrases
Ideas for Action
ESTABLISH
PURPOSE

13. 13
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Rosenthal Effect
SHARED
FUTURE

14. 14
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SHARED FUTURE
SHARED
FUTURE

15. 15
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Ideas for Action
Be Ten Times as Clear About Your Priorities as You Think You Should Be
Keenly Attend to Team Composition and Dynamics and Invite Them to the Table
Highlight Bar-Setting Behaviors
Embrace the Use of Catchphrases
SHARED
FUTURE

16. 16
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References
Honest Signals
Culture Code Summary