This document outlines 4 key questions to consider when creating content: Why - clarify the objectives and problems to be solved; Who - narrow the target audience rather than a generic one; What - define one core message per audience rather than cramming too much information; Where - tailor content for the specific social platform as each has its own possibilities and limitations. Answering these questions will help create more effective content.

1. 4 Question you
must answer
when creating
content.

2. Why?

3. Why are you creating this
piece of content?
This might sound obvious
but is often overlooked.
What are the objectives?
What problems are you
trying to solve? The more
specific you are the better
the content will be.

4. WHO?

5. Who is watching?
When everyone is your
audience, no one is.
Narrowing your audience
down rather than
speaking to a generic one
will help you create more
effective content.

6. What?

7. What is the message?
The goal should be to define
one core message per
audience. Cramming too
much information into your
video just leads to
confusing the viewer.

8. WHERE?

9. Where is your audience
watching?
Every social platform has its
own possibilities and
limitations and people
expect content tailored to
each platform.