11 Qualities
of
Great Content
Selling is not about telling to buy.
It’s about helping.
Stop interrupting or pushing.
Start pulling in.
With great content.
But what’s great content like?
1. Valuable
Address obvious needs.
Answer common questions, teach something
new and solve the day-to-day issues of
people.
In short, simplify their lives.
2. Targeted
You can’t please everyone.
Identify the
seeking.

people

you’re

actually
Focus on a specific group of people, with a
specific need.
3. Visually Appealing
A picture is worth a thousand words.
Use attractive, high quality
customized graphics to make
content come alive.

and
your
Make content consumption a joy.
4. Unique
Don’t suck!
Have the courage to take a stand, and inject
your personality.
Demonstrate the USP of your company.
5. Inspiring
Stir up feelings.
Ignite.
Revolutionize people to learn more, do
more and be more.
6. Actionable
Don’t lose sight of your goals.
Encourage people to take the desired
actions.
Go one step further - ask them.
7. Narrative
Humans are addicted to stories.
They need stories more than bread itself.
Tell them good stories to quickly connect on
a personal level.
8. Shareable
You’re competing against millions of
interesting updates, entertaining photos
and funny videos.
Give people an irresistible urge to share
your content with others.
Make sharing easy and fun.
9. Authoritative
Use your in-depth industry knowledge and
practical experience.
Add force to your words, not volume.
But, be in control of yourself.
10. Credible
Back up your claims with evidence.
Leave no doubt in people’s minds.
Make them think of you as the go-to
resource for their needs.
11. Simple
Don’t attempt to look smart.
Avoid using technical jargon or corporate
lingo.
Illustrate your ideas, points and views with
examples.
Let us help you create great content.
www.1stqualitycontent.com
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11 Qualities of Great Content

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Understand what makes up great content so that you can successfully use content marketing to attract, engage and convert target audiences.

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11 Qualities of Great Content

  1. 1. 11 Qualities of Great Content
  2. 2. Selling is not about telling to buy.
  3. 3. It’s about helping.
  4. 4. Stop interrupting or pushing.
  5. 5. Start pulling in.
  6. 6. With great content.
  7. 7. But what’s great content like?
  8. 8. 1. Valuable
  9. 9. Address obvious needs.
  10. 10. Answer common questions, teach something new and solve the day-to-day issues of people.
  11. 11. In short, simplify their lives.
  12. 12. 2. Targeted
  13. 13. You can’t please everyone.
  14. 14. Identify the seeking. people you’re actually
  15. 15. Focus on a specific group of people, with a specific need.
  16. 16. 3. Visually Appealing
  17. 17. A picture is worth a thousand words.
  18. 18. Use attractive, high quality customized graphics to make content come alive. and your
  19. 19. Make content consumption a joy.
  20. 20. 4. Unique
  21. 21. Don’t suck!
  22. 22. Have the courage to take a stand, and inject your personality.
  23. 23. Demonstrate the USP of your company.
  24. 24. 5. Inspiring
  25. 25. Stir up feelings.
  26. 26. Ignite.
  27. 27. Revolutionize people to learn more, do more and be more.
  28. 28. 6. Actionable
  29. 29. Don’t lose sight of your goals.
  30. 30. Encourage people to take the desired actions.
  31. 31. Go one step further - ask them.
  32. 32. 7. Narrative
  33. 33. Humans are addicted to stories.
  34. 34. They need stories more than bread itself.
  35. 35. Tell them good stories to quickly connect on a personal level.
  36. 36. 8. Shareable
  37. 37. You’re competing against millions of interesting updates, entertaining photos and funny videos.
  38. 38. Give people an irresistible urge to share your content with others.
  39. 39. Make sharing easy and fun.
  40. 40. 9. Authoritative
  41. 41. Use your in-depth industry knowledge and practical experience.
  42. 42. Add force to your words, not volume.
  43. 43. But, be in control of yourself.
  44. 44. 10. Credible
  45. 45. Back up your claims with evidence.
  46. 46. Leave no doubt in people’s minds.
  47. 47. Make them think of you as the go-to resource for their needs.
  48. 48. 11. Simple
  49. 49. Don’t attempt to look smart.
  50. 50. Avoid using technical jargon or corporate lingo.
  51. 51. Illustrate your ideas, points and views with examples.
  52. 52. Let us help you create great content. www.1stqualitycontent.com

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