this is a fictional mobile app created for our computer applications course!

1. Foodie Mobile app

2. Problem
Solution
Target Market and Positioning
The Application and its Features
Marketing Strategy
1
2
3
4
5
Financial Feasibility
Challenges
6
7
8 Takeaways

3. Too many Restaurants

4. Too little Time

5. Finding the right restaurant is PUZZLING

6. 1 2
5
1000+ Restaurants Price ?
Too many options
3 4Cuisine? Location?
Information GAP

7. Foodie Mobile app

8. All food related Information in your hand

9. Price
Location
Cuisine
Reviews
Options
Narrowed-
down

10. Find the perfect place
to SATIATE your appetite

12. AGE GROUP- 18 to 35
Social Class- Lower Middle Class
Upper Middle Class
Upper Class

13. “your one-stop food
solution”

14. Had buffet at Cafe Nemo of platinum
suites today. Even though there
weren't 50-60 items like other
places, the available ones were
good enough and very tasty!
There were choices for Indian
dishes as well as Thai/chinese
ones....
Overall loved the food and
environment !
Search food according to different criteria
through filter
Price range
Location
Cuisine
Name
Price range
Location
Pizza
Cuisine

15. Had buffet at Cafe Nemo of platinum
suites today. Even though there
weren't 50-60 items like other
places, the available ones were
good enough and very tasty!
There were choices for Indian
dishes as well as Thai/chinese
ones....
Overall loved the food and
environment !
In-App Map Price range
Location
Pizza
Cuisine
Johan’s Diner
22/2,Sayedpur, Dhaka- 1200
01671332927

16. Display links to home delivery sites and availability

17. Had buffet at Cafe Nemo of platinum
suites today. Even though there
weren't 50-60 items like other
places, the available ones were
good enough and very tasty!
There were choices for Indian
dishes as well as Thai/chinese
ones....
Overall loved the food and
environment !
Special offers and discounts alerts
Price range
Location
Pizza
Cuisine
Johan’s Diner
22/2,Sayedpur, Dhaka- 1200
01671332927
Johan’s Diner
22/2,Sayedpur, Dhaka- 1200
Special offers and discounts
Banani 11.
Dhanmondi 5A.
Banani 11
Gulshan 2.
SEE OFFER
SEE OFFER
SEE OFFER
SEE OFFER
Tk 250off
Tk 200 off
Buy 1 get1
Buy 1 get1

18. Had buffet at Cafe Nemo of platinum
suites today. Even though there
weren't 50-60 items like other
places, the available ones were
good enough and very tasty!
There were choices for Indian
dishes as well as Thai/chinese
ones....
Overall loved the food and
environment !
User Rating
Price range
Location
Pizza
Cuisine
Johan’s Diner
22/2,Sayedpur, Dhaka- 1200
01671332927
Johan’s Diner
22/2,Sayedpur, Dhaka- 1200
Special offers and discounts
Banani 11.
Dhanmondi 5A.
Banani 11
Gulshan 2.
SEE OFFER
SEE OFFER
SEE OFFER
SEE OFFER
Tk 250off
Tk 200 off
Buy 1 get1
Buy 1 get1
Had buffet at Cafe Nemo of platinum
suites today. Even though there
weren't 50-60 items like other places,
the available ones were good enough
and very tasty!
There were choices for Indian dishes
as well as Thai/chinese ones....
Overall loved the food and
environment !
Food- 4.5/5
Ambience- 4/5
Cleanliness- 5/5
Service- 3.5/5

19. Had buffet at Cafe Nemo of platinum
suites today. Even though there
weren't 50-60 items like other
places, the available ones were
good enough and very tasty!
There were choices for Indian
dishes as well as Thai/chinese
ones....
Overall loved the food and
environment !
Book/Reserve Table:
Price range
Location
Pizza
Cuisine
Johan’s Diner
22/2,Sayedpur, Dhaka- 1200
01671332927
Johan’s Diner
22/2,Sayedpur, Dhaka- 1200
Special offers and discounts
Banani 11.
Dhanmondi 5A.
Banani 11
Gulshan 2.
SEE OFFER
SEE OFFER
SEE OFFER
SEE OFFER
Tk 250off
Tk 200 off
Buy 1 get1
Buy 1 get1
Had buffet at Cafe Nemo of platinum
suites today. Even though there
weren't 50-60 items like other places,
the available ones were good enough
and very tasty!
There were choices for Indian dishes
as well as Thai/chinese ones....
Overall loved the food and
environment !
Food- 4.5/5
Ambience- 4/5
Cleanliness- 5/5
Service- 3.5/5
Critics Choice
of the week

20. Had buffet at Cafe Nemo of platinum
suites today. Even though there
weren't 50-60 items like other
places, the available ones were
good enough and very tasty!
There were choices for Indian
dishes as well as Thai/chinese
ones....
Overall loved the food and
environment !Critic’s Choice of the week
Price range
Location
Pizza
Cuisine
Johan’s Diner
22/2,Sayedpur, Dhaka- 1200
01671332927
Johan’s Diner
22/2,Sayedpur, Dhaka- 1200
Special offers and discounts
Banani 11.
Dhanmondi 5A.
Banani 11
Gulshan 2.
SEE OFFER
SEE OFFER
SEE OFFER
SEE OFFER
Tk 250off
Tk 200 off
Buy 1 get1
Buy 1 get1
Had buffet at Cafe Nemo of platinum
suites today. Even though there
weren't 50-60 items like other places,
the available ones were good enough
and very tasty!
There were choices for Indian dishes
as well as Thai/chinese ones....
Overall loved the food and
environment !
Food- 4.5/5
Ambience- 4/5
Cleanliness- 5/5
Service- 3.5/5
Critics Choice
of the week

21. Future prospective feature
Food Delivery Option

22. Easy to use
Critics Choice of
the week
Discounts and
special offers
Find perfect food place…

23. Promotional Activity Through Internet
Build a microsite
Create buzz in Social Media

24. Promotional Activity outside Internet
Use of Bill boards
In Banani 11
Satmasjid road

25. Promotional Activity outside Internet
Leaflets
Events
Press

26. 63% smartphone user utilized search to discover apps
Simple catchy name
Relevant key words
App Store Optimization
Simple Attractive icon
Impressive App Profile
Importance given to reviews

27.  Easy to use: simple
interface.
 unique features like
table reservation.
• Versatility:
Revenue model is not
so strong so it will
take considerable
time to breakeven
Expand to include
food delivery services.
• Risk of Copycats
• Already well
established
competitors.

28. 100000 tk 300000 tk 140000 tk 20000 tk 150000 tk

29. Technical Challenges
Security- Malware
Development Efficiency
Android Market Search Engine- Difficult to make our app visible

30. Financial Challenges
High Market research Cost
Earning Revenue difficult

31. Marketing Challenges
Foodbank Crisis
Competition from Foodpanda and Hungrinaki

32. Too book a table/ reservation
Critics choice- food of the week
Find discount and special offers
Find suitable restaurant
through different filters
Rich personalised Content
In- app map and contact info