5. Biryani Caters is a food brand which provides
superior quality of biryani
It is incorporated by 3 partners
It will be launched in few cities in the
beginning
6. STRENGTHS
The taste is delightful
Better customer care
Availability of high quality
raw material
Good promotion and
advertisement campaign
for luring customer
WEAKNESSES
New brand , not well known in the market
Low availability of funds
OPPORTUNITY
high demand of particular dish
Not many competitors
Low brand loyalties
THREATS
Possible Rise in the price of raw material
Inflation
Law and order situation
8. Demographic
segmentation
Teen age to old
age
Mid and high
income
consumers
Youth and
working
professionals
Geographic
segmentations
Major
cities of
Pakistan
Urban
people
9. The size of the target market is huge
We are generally targeting youth , working
professionals and families
Biryani is the most wanted dish in the country
which makes its market share enormous
Biryani is the dish for all ages
10. POSITIONING
The positioning for our product will be the
mouthwatering taste, source of excitement and a
place for party and fun.
12. Product
Our product is
available is 500gm
pack as well as in
250gm box for
takeaway
As well as we offer
prime experience at
our franchise by
offering full dinning
service
Price
Price is kept high so to target upper middle
and upper class
250gm box is available at 120 and while
500gm Box cost 200
We also give special discounts for students as
well as to working professionals at standard
lunch time
Place
We will open our franchises inside malls,
near universities as well as offices. With
home and office delivery facility for special
orders
MARKETING
MIX
13. Special efforts have already been
undertaken to promote our brands
Recently we launched our product at
BAHRAI UNIVERSITY
The response was overwhelming
Students and teachers liked our
products …/ we an intention to buy it
in future
