Technosuming - BCM's What Next presentation August 2011

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BCM's 'Technosuming' What Next presentation, August 2011

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Technosuming - BCM's What Next presentation August 2011

  1. 1. ‘The rapidly changing ways consumers are devouring products and services’
  2. 2. #1 Friendmendations
  3. 3. ‘Technosumers are mostinfluenced by friends and family in their social networks’
  4. 4. 90% trust recommendations from people they know
  5. 5. Text
  6. 6. LEVEL 1 challenge What is it about you that your customers love talking about? How can you use social media to amplify these recommendations?
  7. 7. #2 Aisle surfing
  8. 8. ‘Technosumers are mostinfluenced by friends and family in their social networks’
  9. 9. 70% of consumers use their mobile phones in-store to help make their purchase decision
  10. 10. LEVEL 2 challenge What happens when you search your brand or product on a mobile? Is relevant information delivered? If not, how can you improve this?
  11. 11. #3 LOOT FOR LIKE
  12. 12. ‘Technosumers respond well andare starting to expect rewards for engagement with brands’
  13. 13. 2010 = 800 deals per month2011 = 4,000 deals per month
  14. 14. LEVEL 3 challenge What value can you offer your customers through online channels? What action do you want from your customers in return for this value?
  15. 15. #4 point of tale
  16. 16. ‘Technosumers love new experiencesand especially love being able to tell their social network about them’
  17. 17. LEVEL 4 challenge What physical space have you got available? What are some creative ways to use this space which delivers new experiences?
  18. 18. #5 PYJAMA SHOPPING
  19. 19. ‘Technosumers are most comfortable in their home environment’
  20. 20. 6.7M Australians are now shopping online76% made 75% banked 72% paid bills 63% bought ticketstravel bookings online online
  21. 21. LEVEL 5 challenge How much of your offering can your customers access from home? Can you expand the online offering now or in the future?
  22. 22. #6 DIGITAL WALLET
  23. 23. ‘Technosumers want to, and one day will, pay for everything using their mobile phone’
  24. 24. 88M
  25. 25. LEVEL 6 challengeAre there any opportunities to speed up or promote repeat purchase using mobile payments? Could the new NFC technology facilitate future mobile payment?
  26. 26. #7 customer servants
  27. 27. ‘Technosumers have high expectations and crave personal attention’
  28. 28. 67% of customers who try on items buy them. 10% of customers make aOnly purchase that they haven’t tried on.That’s why stores have begun making changerooms more attractive to customers. Lauren Tielis, Retail Reporter
  29. 29. LEVEL 7 challenge What is your audiences’ idea of perfect customer interaction? How can technology enable this perfect customer interaction?
  30. 30. #8 SHOPPING LAYER
  31. 31. ‘Technosumers love the merging of online and offline behaviour’
  32. 32. LEVEL 8 challenge What opportunities are there for you to merge online and offline information?Could you give your customers a better experience with your brand?
  33. 33. bcm.com.au whatnext.bcm.com.au blog.bcm.com.au twitter.com/bcmpartnershipfacebook.com.au/bcmpartnership

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