METATRON'S : ID - LOGO And AD design

4. WHAT IS BRANDING ? *
 It’s s the marketing practice of
creating a name, symbol or
design that identifies and
differentiates a product from
other products.
 “Branding is the art of aligning
what you want people to think
about your company with what
people actually do think about
your company.” Jay Baer.

5. BRANDING Vs MARKETING *
 Marketing may contribute to a
brand, but the brand is bigger than
any particular marketing effort.
 The brand is what remains after the
marketing has swept through the
room.
 It’s what sticks in your mind
associated with a product, service,
or organization —whether or not, at
that particular moment, you bought
or did not buy.

6. WHY DESIGN for MARKETING *
 Visual storytelling is now more prominent
because of social media and mobile
browsing, which forces brands to up
their content marketing game.
 Design is a broad term and has many
definitions, but there is a science to it.
There are psychologies & strategic
principles that content designers follow.
 One such principle is “Gestalt.”
It is a psychology term that means
“unified whole.” The gestalt principles are
established laws of visual perception developed by
German psychologists in the 1920’s. These principles
help define how we see and group different objects.

7. WHY DESIGN for MARKETING *
G E S T A L T PRINCIPLES

8. G e s t a l t theory ::- closure *
 Closure occurs when an object is
incomplete
 If enough of the shape is indicated,
people perceive the whole by filling
in the missing information.
 When the viewer's perception
completes a shape, closure occurs.
Closure occurs here although the panda
above is not complete, enough is present
for the eye to complete the shape & form.

9. G e s t a l t theory ::- continuity *
Continuation occurs when the eye is
compelled to move through one object
and continue to another object.
"tend to continue shapes beyond their
ending points"
Continuation occurs here because the
smooth flowing crossbar of the “H” leads
the eye directly to the maple leaf

10. G e s t a l t theory ::- similarity *
 Similarity occurs when objects look
similar to one another. People often
perceive them as a group or pattern.
 Our mind groups similar elements to
an entity.
 The similarity depends on form, color,
size and brightness of the elements.
Similarity occurs because the triangular
shapes at the bottom of eagle look similar.

11. G e s t a l t theory ::- proximity *
♣ The Gestalt law of proximity states that
"objects or shapes that are close to
one another appear to form groups“
♣ Even if the shapes, sizes, and objects
are radically different, they will appear
as a group if they are close together.
♣ When the squares & circles are given
Close Proximity, unity occurs, they are
now perceived as one group.

12. Gestalt theory :- figure & ground *
 The Gestalt law of FIGURE & GROUND.
This law helps us identify objects (figure)
as distinct from their background (ground)
 Figures are positive elements, grounds
are negative elements.
FIGURE :
That what is the important subject Foreground
GROUND :
That what is the environment of the subject
Background
The eye actively separate Figure from Ground
Selecting what is important

19. A distinctive symbol of a company, object,
publication, person , service , product or idea.

20. LOGO in HISTORY *
 Dates back to ancient Greece.
“Logo” means – name, symbol,
trademark. Designed for easy
recognition.
 Many early Greek and Roman coins
bear the monograms or logos of
rulers or towns.
 In the thirteenth century, logo design
evolved from simple ciphers to
trademarks for traders and
merchants.

21. LOGO in I-T AGE *
 The emergence of the information age
changed the face of logos and logo design.
 Today, the general public has become
increasingly aware of visual symbols,
especially those used as trademarks.
 It is important that the company logo look
professional. Company logos are the face of
the business, not only to the public, but to its
employees and the company itself. Logos
have become the front line of the company,
the corporate identity.

28. LOGO = Identifies a business in its
simplest form via the use of a symbol
or mark.
BRAND = The perceived emotional
image of a company as a whole.
A LOGO makes you stand out to
consumers presents professionalism
is a summary of your entire BRAND
LOGO Vs BRAND *

29. TYPES OF LOGOS *
SYMBOL OR ICON :
• Easy to remember
• simple but bold
WORD OR MARK :
• Simple use of typography
• Spells out business or brand
LETTER MARK LOGO:
• Initials of a business or brand
• complicated or long names
EMBLEM AS LOGO:
• Encased designed
• More detailed, complicated

30. TYPES OF LOGOS *
COMBINATION MARK LOGOS:
flexibility to use both icon and text or each individually
each piece looks as good as the whole

31. LOGO COLOR THEORY *

32. LOGO COLOR THEORY *

33. LOGO COLOR THEORY *