Georun: Mobiele activatie games (marcom14)
•Download as PPT, PDF•
0 likes•655 views
Mobile innovation company develops mobile marketing solutions like gamification, location-based promotions, and augmented reality to increase store traffic. One campaign used a real-time game where players chased each other in town to collect virtual gifts at stores. Another integrated an Easter egg hunt game into a retail app which drove over 2000 users and 10,000 km of travel to stores. A student promotion used augmented reality pictures on social media to promote a retail app, generating hundreds of shared pictures and media buzz.
Recommended
More Related Content
Similar to Georun: Mobiele activatie games (marcom14)
Similar to Georun: Mobiele activatie games (marcom14) (20)
More from MARCOM2014
More from MARCOM2014 (20)
Recently uploaded
Recently uploaded (20)
Georun: Mobiele activatie games (marcom14)
- 2. Mobile innovation Located both in Amsterdam and Poznan. We develop mobile scenarios that help you gain traffic.
- 3. Market opportunities Mobile marketing solutions Gamification of marketing Location-based (GPS) promotions
- 4. Real-time gaming Shop locations are used in the game (e.g. finish). Real rewards stimulate brand interaction and Social sharing.
- 5. Augmented reality AR allows you to add virtual items to your pictures. Easily create branded pictures. Snap, share & earn.
- 7. Campaign briefing Reach out to new students in Poznan Increase store traffic in town Aim for media buzz Engage on mobile
- 8. Players chased each other in town in order to get their virtual gift. Whoever finished at the store first would win it.
- 10. Find a virtual gift on the map Pick it up with your smartphone Look out for others. Go to the store
- 11. Sintrun Case The Sintrun was integrated in the existing Bijenkorf App to boost the amount of downloads. In total, players brought back over 300 gifts in ten cities.
- 13. Easter briefing Boost the amount of shop visitors Create an interactive campaign Increase App downloads Higher retention rates
- 14. • One day, ten cities • Plugin in Bijenkorf App • Over 2000 opened eggs • Over 10 000 km travelled by players • Traffic towards the stores de PaasRun
- 16. Augmented Reality case Brand awareness among students in Leiden Promote the new My Order App Create buzz on local media
- 17. Results Students shared hundreds of interactive pictures on Social Media. The more likes, the more prizes were won.
- 18. What we’ve learned Fun (e.g. game) elements create a low barrier to entry Integration with social media is key. But don’t push it! Ideal: combine mobile campaigns with local activations Thanks!