This is my slides for my presentation on the current and future communication strategies of Hudsons Coffee Australia

1. Pitch Campaign Presentation

2. H B A A d v e r t i s i n g A g e n c y
• Australian organisation
• Head office located in Sandy Bay, Tasmania
• Specialise in advertising solutions service organisations
• Pride ourselves on providing the best customers service and
advertising solutions for all of our clients

3. Problems & Issues:
Awareness of core product offering
.
Vs.
Web
Social
Media
Source: Hudsons Coffee Website. Source Hudsons Coffee Facebook & Instagram

4. Problems & Issues:
Limited Target Market

5. Problems & Issues:
Market Position – Service Delivery

6. Revised Communication Strategy
Visual service experience
images utilising product
range and older consumers
in promotion.
Service experiences –
Customised to individual
consumers.

7. • 20% of all online traffic in Australia is from the
Baby Boomer demographic.
• 72% of Baby Boomers use Facebook
• Baby Boomer have a desire for “Enhanced
lifestyle, memories, experiences &
connectivity”
- (Patterson, 2012)
External
Communication
Primary
Communication:
Digital Marketing.
Platform: Social
Media
Secondary
Communication:
Advertising.
Platform Regional
Print campaign

8. Integrated Marketing Communication
Strategy
Internal
Communication
(Store Level)
Primary
Communication:
Personal Selling.
Platform: Through
service delivery by
employees
Secondary
Communication:
Point of Purchase.
Platform: Visual cues

9. References
 Chitty, B, Luck, E, Barker, N, Valos, M & Shimp, T 2015, Integrated Marketing
Commuincations, 4th edn, Cenage Learning, South Melbourne, Victoria, Australia.
 Hudsons Coffee . (2015). NEW FRANCHISEE AT HUDSONS COFFEE HOBART STORE.
Last accessed 15th March 2015. Available:
<http://www.hudsonscoffee.com.au/news/new-franchisee-hudsons-coffee-hobart-
store>
 Hudsons Coffee. (2015). 10 Reasons to do business with us; Training. Last accessed
15th March 2015. Available: <http://www.hudsonscoffee.com.au/franchising/10-
reasons>
 Hudsons Coffee. (2015). Hudsons Coffee. Last accessed 15th March 2015,
Available: <https://www.facebook.com/HudsonsCoffee>.
 Patterson, J. (2012). Baby Boomers dominate as the online consumer. Available:
http://www.simpleid.com.au/baby-boomers-dominate-the-online-consumer/. Last
accessed 21st April 2015.
 References:
 Shiffman, L, O’Cass, A, Paladino, A & Carlson, J 2014, Consumer Behaviour, 6th
edn, Pearson, Frenchs Forest, NSW, Australia.