1. LUZ DE LA GARZA PLANCARTE
Tel. 52.81.83562338 Mobile 044818 115168800
luzca7000@me.com / luzca7000@hotmail.com
WORK EXPERIENCE
CEMEX | Corporate Communication Advisor
Monterrey, Mexico | August 2015 – January 2016
- Values Campaign: Lead taskforce and coordinated the global network of CEMEX’s communication
professionals to roll-out the company’s new set of Values in more than 22 countries.
- CEMEX Nature: Developed contents for new site and social media strategy. Created proposal for content
management and promotion of site.
- Intellectual Property: Designed and created content for campaign materials.
- Participated in core team to develop current intranet's global content and the internal global e-newsletter.
- Supported CEMEX’s Leadership Communication Process to help top management communicate effectively.
- Developed, edited and published CEO’s blog in the intranet.
Vaso Roto Editorial | Commercial and Communication Coordinator
Monterrey, Mexico | February – November 2014
- Customer service and public relations with more than 50 bookstores in U.S. and Latin America; received
shipments and managed deliveries for the whole purchase cycle.
- Billing administration of online orders through company website, Amazon, Paypal.
- Developed content, graphic design of newsletter and delivered it to approx. 1,000 subscribers.
- Organized inventory for more than 100 books.
- Direct customer service to more than 10 key international authors.
- Coordinated photograph coverage and book presentations in Mexico, U.S. and Argentina.
- Achieved government subsidies for literary works of 4 Mexican authors.
Unipagos, S.A. de C.V. | Communication Consultant
Monterrey, Mexico | February – November 2014
- Developed marketing and communications campaign design.
- Drafted and edited 8 press releases and CEO speeches.
- Elaborated content for brochures and company web page.
Cablevisión | Communication Consultant
Monterrey, Mexico | February – November 2014
Production, recording and editing of training videos targeted towards IT support personnel.
NEMAK | Corporate Communication Head
Monterrey, Mexico | November 2006 – November 2012
- Planned and coordinated Top Management local and global events: Excellence Award for Suppliers, Hyundai
Tech Day, Post-Merger Integration Event, Annual Objectives Meeting, QSTP Supplier of the Year Awards
General Motors, government visits.
- Managed regional communication team from Monclova, Saltillo, and Monterrey; developed and edited content
for 24 regional magazines; direct responsibility of 1 analyst and 2 interns.
- Participated in core team during PMI Process after the adquisition of plants in 10 countries; developed contents
and created graphic design for over 20 global newsletters; coordinated new corporate image/logo campaign.
- Corrected non-compliant issues of Communication Process from previous external communication audit and
achieved excellent reviews on the subsequent 12 audits; redesigned Communication Process and Methodology
aligned with ISO-14001 and ISO/TS 16949:2002 requirements.
- Elaborated scripts and coordinated production of corporate videos for investors.
- Developed MS Sharepoint web design for internal global and local Communication portals.
- Developed corporate newsletter, magazine, and Christmas messages for President, CEO, and Directors.
- Coordinated and supervised suppliers for promotional articles, event logistics, and ad agencies.
- Planned and executed local health, safety, environmental, and corporate culture campaigns.
NEORIS | Senior Business Consultant
Monterrey, Mexico | October 2004 – November 2006
- Developed content for global and local sections of CEMEX’s Intranet; coordinated translation of the homepage
in 13 languages.
- Created and edited content for global campaign to promote Intranet’s collaboration applications.
- Executed trainings to key stakeholders at CEMEX in Europe, Asia, U.S., and Latin America.
- Drafted corporate messages for CIO at CEMEX.
- Elaborated user guides and presentations for trainings.
- Pre-launch testing, reporting and follow-up of CEMEX’s Intranet upgrade releases.
- Created communication strategy proposals for CEMEX organizational areas; IT&BPE, Energy, Commercial,
Concrete, Marketing, Corporate Communication, as well as external customers.
- Coordination of promotional article production and poster printing with suppliers.

2. INSTITUTO INTERNACIONAL DE ESTUDIOS SUPERIORES A.C. | Student Council Coordinator
Reynosa, Mexico | April 2004 – August 2004
- Coordinated advertise publishing in local media.
- Conducted event coordination to increase alumni subscriptions.
- Edited articles for student newspaper.
NEORIS | Junior Business Consultant
Monterrey, Mexico | October 2002 – June 2003
- Created, edited, and published content to promote Intranet’s collaboration applications (eRooms, eDocuments,
eMeetings, and CDK).
- Edited and coordinated delivery of corporate emails from the IT&BPE Department.
- Executed online and face-to-face trainings of collaboration tools to key stakeholders at CEMEX in Europe, Asia,
U.S., and Latin America.
- Pre-launch testing, reporting and follow-up of CEMEX’s Intranet upgrade releases.
R. TREVIÑO Y ASOCIADOS AGENCY
Senior Account Executive
Monterrey, Mexico | January 2001 – October 2002
- Provided customer service to company’s portfolio of 11 clients: Mexicana de Aviación, Grupo Bimbo, Carrier,
Banca Afirme, Caesar's Pizza, Pollo Church's, Grupo Galería, Hospital Santa Engracia, Lamosa, Cáritas and
Alianza Anticáncer.
- Presented graphic design proposals to clients, coordinated follow-up with creative and graphic design teams.
- Planned and executed marketing strategies and events to increase sales of portfolio.
- Coordinated ad publishing in local and national media.
- As Jr. Account Exec. participated during first year in core team to create and implement marketing campaigns.
ELCOTEQ
Communications Coordinator
Monterrey, Mexico | April – December 2000
- Developed content and graphic design of local magazine, employee’s manual, and presentations.
- Coordinated printing process of magazine with suppliers.
- Took part in training strategy to promote company values as Trainer in Basic Communications.
- Carried out photograph coverage of HR and Top Management events.
- Spearheaded communication campaign to promote 5S’s; participated in core team as Audit Leader.
- Supervised production of corporate video.
ITESM Advertising Laboratory
Intern
Monterrey, Mexico | August 1998 – December 1999
- Conducted trainings to students in Adobe Illustrator, Adobe Photoshop, and Dreamweaver.
- Managed department’s rental equipment, e.g., professional camera and video recoders.
EDUCATION
Monterrey Institute of Technology (ITESM)
Monterrey, Mexico | August 1995 – December 1999
- Bachelor of Arts, Major: Communications; graduated with honors, overall average of 92%.
Universidad Pontificia Comillas
Madrid, Spain | June 1998
- Cultural Communication Summer Course.
ADDITIONAL INFORMATION
- Languages: Spanish is native language, bilingual proficiency in English, basic French.
- Software: Social media management (HooteSuite), Adobe Photoshop, Macromedia Freehand, MS
Sharepoint, Adobe Illustrator, Adobe Flash.
- Hobbies: HIIT (Insanity, P90x), Trail Hiking, Knitting, Crocheting, Cooking, Nutrition.
- Voluntary work: Toy deliveries on Christmas to children of limited resources.