Hoe je je onderscheidt met minder features dan je concurrenten

•

0 likes•113 views

LuukJanssen8

Marketing

→
Bron: https://chiefmartec.com/2020/04/marketing-technology-landscape-2020-martech-5000/

Toch is er een vrij
jonge speler die
erg hard
gegroeid is in die
markt…
→

Binnen een paar
jaar zijn ze van $0
naar $2 miljoen
monthly recurring
revenue (MRR)
gegaan.
→

Door precies te
weten wie hun
specifieke
doelgroep is.
→

Kijk, een partij
als Mailchimp is
marktleider.
→

Die hoeven zich
niet te
differentiëren.
Iedereen kent ze.
Ze zitten standaard
in de consideration
set.
→

Maar Convertkit
begon op 0.
Convertkit moest
zich onderscheiden
ten opzicht van de
‘grote jongens’.
→

En daarom kozen
ze voor een
gefocuste
positionering
→

Voor de bloggers,
podcasters,
influencers,
schrijvers, etc.
→

1. Veel gerichter
hun marketing
konden doen, op
een manier die
creators
aanspreekt.
→

2. Niet méér features
hoefden te maken dan
hun concurrenten,
maar alleen de juiste
features voor hun
specifieke doelgroep.
→
🎯

Wil je leren hoe je
jouw bedrijf ook zo
positioneert?
→

In mijn mini training leg
ik de 5 stappen
positioneringsmethodiek
uit die ik bij klanten
gebruik.
→

Ga naar…
luukjanssen.io/mini-training
(geen opt-in nodig)

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Hoe je je onderscheidt met minder features dan je concurrenten

1. Hoe je je onderscheidt met minder features dan je concurrenten… Een voorbeeld →

2. Er zijn 470+ email marketing tools beschikbaar. Oftewel, er is extreem hoge concurrentie. →

3. → Bron: https://chiefmartec.com/2020/04/marketing-technology-landscape-2020-martech-5000/

4. Toch is er een vrij jonge speler die erg hard gegroeid is in die markt… →

5. Namelijk, →

6. Binnen een paar jaar zijn ze van $0 naar $2 miljoen monthly recurring revenue (MRR) gegaan. →

7. Hoe ze dat gedaan hebben? →

8. Door precies te weten wie hun specifieke doelgroep is. →

9. Kijk, een partij als Mailchimp is marktleider. →

10. Die hoeven zich niet te differentiëren. Iedereen kent ze. Ze zitten standaard in de consideration set. →

11. Maar Convertkit begon op 0. Convertkit moest zich onderscheiden ten opzicht van de ‘grote jongens’. →

12. En daarom kozen ze voor een gefocuste positionering →

13. Ze zijn er voor ‘the creators’ →

14. →

15. →

16. Voor de bloggers, podcasters, influencers, schrijvers, etc. →

17. Zodat ze… →

18. 1. Veel gerichter hun marketing konden doen, op een manier die creators aanspreekt. →

19. →

20. 2. Niet méér features hoefden te maken dan hun concurrenten, maar alleen de juiste features voor hun specifieke doelgroep. → 🎯

21. Wil je leren hoe je jouw bedrijf ook zo positioneert? →

22. In mijn mini training leg ik de 5 stappen positioneringsmethodiek uit die ik bij klanten gebruik. →

23. Ga naar… luukjanssen.io/mini-training (geen opt-in nodig)

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