Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

B2B Affiliate Marketing Tool Kit

3,860 views

Published on

An experienced panel gives you the tools to be successful in B2B affiliate marketing, covering topics like in-house programs vs. networks, call tracking, search strategies, and social media.

Experience level: Advanced
Target audience: Affiliates/Publishers
Niche/vertical: B2B Affiliate Marketing

Brian Waldman, VP Marketing & Strategy, Merchant Warehouse (Moderator)
Adam Glazer, Managing Director, Partner Commerce (Twitter @adamglazer)
Don Schamber, V.P. of Marketing, SMART Agents Marketing

Published in: Business
  • Dating for everyone is here: ❶❶❶ http://bit.ly/2F4cEJi ❶❶❶
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Sex in your area is here: ❤❤❤ http://bit.ly/2F4cEJi ❤❤❤
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • New NFL Bankroll doubler for you. Fully Verified Proof [inside] ●●● http://ishbv.com/zcodesys/pdf
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Thanks Its a very good article on Affiliate marketing tool kit, here's another list of awesome affiliate marketing tools on: https://www.cloudways.com/blog/affiliate-marketing-tools/. Sharing because I found it very useful. I hope others will like it too. thanks
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

B2B Affiliate Marketing Tool Kit

  1. 1. B2B Affiliate Marketing Tool Kit<br />Brian Waldman, VP Marketing & Strategy, Merchant Warehouse<br />Adam Glazer, Managing Director, Partner Commerce (Twitter @adamglazer)<br />Don Schamber, V.P. of Marketing, SMART Agents Marketing<br />
  2. 2. Introduction & Intent<br />Who are we? Why are we here?<br />We won’t ever make B2B affiliate marketing fun or sexy, but we do hope we can give you some tools and ideas in a better than average way<br />We have heard all the reasons why companies, affiliates and networks don’t get involved<br />Out intent is to provide an interactive and engaging dialogue – take a few chances <br />No more “we can’t”<br />B2B Affiliate Marketing Tool Kit - Session 2c<br />2<br />
  3. 3. The Case for B2B<br />US business-to-business (B2B) advertising and marketing spending estimated at $129 billion<br />B2B interactive marketing spending will climb to nearly $4.8 billion in 2014<br />Far less competition in the B2B affiliate space (for the most part)<br />Ability to build deep and more reliable business relationships/partnerships<br />More long-term pay-out on investment and effort<br />B2B Affiliate Marketing Tool Kit - Session 2c<br />3<br />
  4. 4. Barriers for Merchants<br />B2B Affiliate Marketing Tool Kit - Session 2c<br />4<br />
  5. 5. Barriers for Merchants<br />Is affiliate marketing right for my business?<br />What products and/or services do you sell?<br />What is the sales experience like?<br />Who are your customers and how do they find out about you?<br />Do you have a way to track and pay affiliates?<br />B2B Affiliate Marketing Tool Kit - Session 2c<br />5<br />
  6. 6. Barriers for Merchants<br />What are my options?<br />InHouse – some challenges but possible<br />Networks – B2C vs B2B<br />Traditional<br />CPA networks<br />B2B networks<br />Off-Line and InStore<br />Fixed and Variable Costs<br />B2B Affiliate Marketing Tool Kit - Session 2c<br />6<br />
  7. 7. Barriers for Merchants<br />Tracking & Technical Knowledge Barriers.<br />Do you manage your own website and Internet marketing?<br />Yes? - You should have the tools you need – similar to what you are already doing<br />Ability to create custom tracking parameters<br />Customized website elements<br />Metrics to report on accurately<br />No? – Chance to rely on existing networks or partners<br />They will help<br />Suggest payouts and pricing<br />Provide tracking and reporting<br />Recruit affiliates<br />B2B Affiliate Marketing Tool Kit - Session 2c<br />7<br />
  8. 8. Barriers for Merchants<br />How do I create attractive, compelling offers when my conversion or sale is non standard?<br />A few years ago:<br />Business Credit Cards<br />Insurance offers<br />Web-Hosting<br />Considerations for creating an offer:<br />Margins, GM, CM, LTV<br />ROI Positive on 1st Sale<br />Commission pay-out<br />B2B Affiliate Marketing Tool Kit - Session 2c<br />8<br />
  9. 9. Barriers for Merchants<br />Ways around only paying for sales or conversions.<br />B2B Affiliate Marketing Tool Kit - Session 2c<br />9<br />
  10. 10. Barriers for Networks<br />B2B Affiliate Marketing Tool Kit - Session 2c<br />10<br />
  11. 11. Barriers for Networks<br />How do I find affiliates?<br />A few years ago:<br />Very few tools<br />Mostly through advertising and search<br />Tools today (Free vs Paid):<br />Examples of Free<br />Compete<br />Hitwise<br />Syntryx<br />Quancast<br />Others<br />B2B Affiliate Marketing Tool Kit - Session 2c<br />11<br />
  12. 12. Barriers for Networks<br />How can I tailor my tracking to the needs of advertisers?<br />B2B Affiliate Marketing Tool Kit - Session 2c<br />12<br />
  13. 13. Barriers for Networks<br />What are compelling B2B offers?<br />Some examples:<br />FedEx Office<br />InterCall<br />Yola<br />BlogDash<br />Others<br />B2B Affiliate Marketing Tool Kit - Session 2c<br />13<br />
  14. 14. Barriers for Affiliates<br />B2B Affiliate Marketing Tool Kit - Session 2c<br />14<br />
  15. 15. Barriers for Affiliates<br />How to market to an elusive audience?<br />Standard stuff still applies<br />SEM, SEO, Email, Banners, Co-reg<br />Content<br />Blogging, Whitepapers, Video<br />Audience based media targeting<br />3rd Party Data, Retargeting, Contextual<br />Social Networking<br />Answers sites, Start a group<br />B2B Affiliate Marketing Tool Kit - Session 2c<br />15<br />
  16. 16. Barriers for Affiliates<br />Complex and less tangible commissions.<br />Complex models:<br />Multiple steps/clicks; CPC<br />Non-commissionable first steps; Name/Email<br />The Wait: Long conversion process<br />After the Form submit, White Paper Download, etc.<br />The Conversion: Worth the wait!<br />Generally larger pay-outs<br />Residuals: Ongoing and future pay-outs<br />Create compelling commissions:<br />Some examples<br />Hybrids<br />Fixed fee vs. variable commissions<br />B2B Affiliate Marketing Tool Kit - Session 2c<br />16<br />
  17. 17. Barriers for Affiliates<br />Can I trust the reporting?<br />Can piggyback pixel, but ultimately comes down to trust<br />Things Advertiser can do to build trust:<br />More transparency<br />Detailed reporting<br />Right to audit<br />Build the relationship on a more personal level<br />B2B Affiliate Marketing Tool Kit - Session 2c<br />17<br />
  18. 18. Barriers for Affiliates<br />But I need to get paid now!<br />Ask for more money<br />Ask if Advertiser will invest in program to share some of the risk (e.g. provide content)<br />Ask if Advertiser will do draw down<br />B2B Affiliate Marketing Tool Kit - Session 2c<br />18<br />
  19. 19. Barriers for Affiliates<br />How do I identify B2B opportunities?<br />Tools today (Free vs. Paid):<br />Examples of Free<br />Compete, Hitwise, Syntryx, Quancast,<br />Others: BlueKai, Bizo, DexKnows, Squidoo, ZoomInfo, Pronto, eHow, Switchboard, MerchantCircle, etc.<br />B2B Affiliate Marketing Tool Kit - Session 2c<br />19<br />
  20. 20. Barriers for Affiliates<br />What works for driving b2b conversions?<br />Add value and pre-sell the traffic as much as you can<br />Understand the audience and study the corporate messaging<br />Industry expertise, education<br />Reviews<br />Awards<br />Relevant and meaningful offers<br />Find non-traditional channels<br />B2B Affiliate Marketing Tool Kit - Session 2c<br />20<br />
  21. 21. Thank You!<br />Questions and Discussions<br />Brian Waldman, VP Marketing & Strategy, Merchant Warehouse<br />Adam Glazer, Managing Director, Partner Commerce (Twitter @adamglazer)<br />Don Schamber, V.P. of Marketing, SMART Agents Marketing<br />B2B Affiliate Marketing Tool Kit - Session 2c<br />21<br />

×