40 Online Business Models Morten Gade, February 201140 succesfulonline businessmodels
DISCLAIMERThis presentation is a collection of approximately 40 differentonline business models, all in operation and apparentlythriving here in early 2011.The presentation was originally made for my students at theIT-University of Copenhagen for the class ConceptDevelopment with Industry.I hope it can inspire you too – it was inspiring to collect it!
Remember, don’t just do what everyone else is doing!
SalesFinding new customer segments or value propositions online.
Direct saleA clear value proposition is needed.
Combined ModelBoth online sale and marketing of traditional stores.
Re-sellingBeing the middle man for other agents, who handle logistics.
Sales of servicesSelling memberships, subscriptions and other services online.
BrokerWhere the platform is the key activity of the business.
Consumption basedPay as you go , usage fee revenue stream.
Reselling dataServicing one group in order to generate a product to another.
SubscriptionSubscriptions for information, services or entertainment.
Community-sites & datingSubscribing for other people.
GamesSubscribing for entertainment and immersion.
Niche-oriented specialist knowledgeSubscribing for low transaction costs, making your job easier
AffiliateYet another way making money making people meet.
Revenue sharingTight economical connection to the producer of content.
Pay per clickGreat economies of scale, where business is platform.
Stakeholder managementAddressing other stakeholder needs.
E.g. employer brandingAttracting key resources online
Or investor relationsAttracting key resources online
Knowledge sharingMaking internal and external processes easier.
E.g. intranet, wiki, e-learning, EDRMS…Supporting key processes in the organization
Digital processesOptimizing processes with customers, partners and other stakeholders.
UpsellingMaking lifetime value of customer higher.
Better serviceMaking customer acquisition and retention easier
Reduced costMaking key processes easier, creating economies of scale
Co-creationDevelopment of ideas, products or businesses
Of ideasCreating new value propositions,strengthening relationship to customers and partners.
Of productsCreating new value propositions,strengthening relationship to customers and partners.
Of relationshipsCreating new value propositions, as well as creating a new kind ofopen partner strategy enabling easier handling of many partners.
Or even businessesBeing the platform for key processes of other businesses.
Thank you for your time!I want to be smarter!So I’d love your input for models, I’vemissed, things I totally misunderstoodor just about anything else, you feel like. PS: See you on that twier-thing, maybe? If so, I’m @mortengade.
mortengade.dkMORTEN GADE twitter.com/mortengadewww.mortengade.com firstname.lastname@example.org flickr.com/photos/mortengadetel. +45 30 91 92 18 linkedin.com/in/mortengade Twitter icons by Chris Wallace, chris-wallace.com aPublished under Creative Commons-license: http://creativecommons.org/licenses/by-sa/3.0/deed.da