The document discusses bandwidth demand growth, the shift to cloud computing, and data center evolution. It summarizes a presentation about building infrastructure for exponential bandwidth growth, the advantages of third party data center facilities, an SDN case study, and questions. Lumos Networks and Iron Mountain are partnering to provide high-capacity fiber networks and secure data center colocation using Plexxi's SDN technology.

1. Cracking the Cloud
Ecosystem Code
DATA CENTERS, BANDWIDTH, AND SDN
17 SEPTEMBER 2014

2. Speakers
Stan Hubbard
Dir. of Communications
& Research (Moderator)
Sam Gopal
Director, Product
Management
Craig Drinkhall
Chief Technology Officer
Mike Bushong
Vice President of
Marketing

3. Today’s Presentation
• The Growth in Bandwidth Demand
• Shift Toward the Cloud
• Data Center Evolution
• The Challenges of Data Center Management
• Advantages of 3rd Party Facilities
• Case Study
• SDN and the Data Center fabric
• Questions

4. 2 EB
Lumos Networks
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Building Infrastructure for Exponential Growth in Bandwidth Demand
Bandwidth Demand Drivers U.S. Mobile IP Traffic
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COPYRIGHT 2014, LUMOS NETWORKS 4
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 Proliferation of network-connected devices and
locations
 2013 to 2018 tablets, mobile phones, and
M2M traffic growth rates of 87%, 63%, and
113%, respectively
 Rapid growth in rich media applications
 In 2017, nearly a million minutes of video
content will cross global IP networks every
second
 Spectrum constraints require increased efficiency
to manage mobile data traffic
 Adoption of network-centric computing services,
e.g. Cloud
 Increased outsourcing of IT infrastructure

5. WAN Paradigm Shift Toward Cloud-Centric Model
Pre-Defined Connectivity Model Automated Cloud-Centric Model
Dynamic, Assured, Customized Services
Cloud/DC + Wide Area Network
CE 2.0 + SDN + Virtualization Technologies
Real-Time Performance Management w/Granularity
Accelerated / Automated Delivery
Service Performance SLAs Standardized Services / Manageability Over Interconnected Networks
Hybrid Layer 2 / 3 VPNs
10GE UNI Services
Ultra-Low Latency
Standardized Ethernet
Services Over Single Network
Multiple Access Options
2004 Future
Scalable, Dynamic, Customized, Everywhere
100GE UNI Services
Multi-COS w/ Standardized Performance Goals
Standardized E-Access
100G Wavelength Services
Expanded Service Coverage
Service & network resiliency (node, link, route diversity)

6. Evolution of Iron Mountain Data Centers
Driven by Customer
Demand and Trust
10 Years of Building
and Managing Data Centers
 Marriott International
 US Government Agencies
 HP/Autonomy

7. 7
Business Challenges
Budget & Headcount
Reductions
Make Data Usable/
Meaningful
Consolidation Creates
Disintermediation
Skyrocketing
Volumes of Data

8. The Challenges of Data Center Management
People and
Process Issues
Not a core competency
Executives only notice the
data center if:
◦ outage
◦ budget overruns
Lack of scale = expensive
build costs
Staffing, network and scale
Aging workforce
Expertise but lack of
process documentation
Difficulty in recruiting and
retaining IT talent
Data Center Management
is ‘All’ Downside
Data Centers are Very
Expensive ($22,000 per kW)

9. Why 70% of Data Center Capacity is In-House
Technology Vs. Psychology
The use of third-party data centers has been limited by:
Security
Network Cost
History
Insourcing Bias
1 2
3
4
Network cost and performance
 Historically too expensive and capacity constrained to support remote
History
 Large F-2000 orgnizations have always had internal facilities
Concerns Legacy IT bias about towards control, insourcing
security and compliance
 Because Unknown production we vendors facilities
have space!
did not help assuage these concerns
 Only 15 years ago IT organizations built ‘side by side’

10.  Security and compliance
 24x7 staff
 Scalable storage
 Better network
 DR ready
INTERNAL DATACENTER THE TIPPING POINT OFF PREMISE TO CLOUD
10
Why your peers are starting
to use 3rd party facilities

11. Are you ready to support
your cloud strategy?
Colocation
can be a starting point …
but you need
Security and
Compliance
Network SDN
Management

12. Lumos-Iron Mountain
Partnership
Solving headaches
commonly
associated with
data center
management
High-capacity, all-fiber
network
services with
100Gbps+
bandwidth
potential
Connectivity Scalability
Application Optimization
Service Responsiveness
Powerful
Enterprise
Solutions focused
on Customer
Experience

13. Case Study

14. Brief history and overview of
“The Underground”
1902

15. Protecting vital federal records in a secure and compliant data center
colocation
BENEFITS
- Reduced CapEx with
SDN based solution
- Faster circuit delivery
- Failover protection
- 1G/10G/40G
deployment in 2 days
- MTU sizes higher than
9000 over SDN
backbone
- Traffic prioritization
- Network: Anywhere,
Anytime!
US Federal Government Agency
CHALLENGES SOLUTION
- Reduce fiber
infrastructure Capex
- Faster circuit delivery
- Low latency backbone
- Failover Protection on
the circuit
- Less fragmentation of
data packets
Iron Mountain Data
Center Colocation
Lumos
Plexxi Software Defined
Networking

16. Iron Mountain National Data Center
DATA CENTER
FEATURES
− Located 220 feet below ground
− 145+ acre former limestone mine
− 1.7M square feet of developed space
− Concurrently maintainable Tier III design
− Provisions to upgrade to Tier IV availability

18. Future-Proofing with Fiber
Connectivity

19. Plexxi and SDN

20. The Plexxi Data Center Fabric
Industry-standard components — Merchant everything
Merchant Silicon Linux Photonic Switching
Single-tier photonic fabric SDN controller
• L1 / L2 / L3 switching
• Photonic interconnect
Software
• Single point of interface
• Dynamic topological control

21. Software Defined Networking
POLICY
TOPOLOGY
Intelligence
- Global view of the
network as a resource
Workflow
- Automation of
network control
- Integration with
external systems

22. Questions?

23. About Lumos Networks
https://www.lumosnetworks.com/
7,548 Route Miles of Fiber as of 2Q14
Altoona Harrisburg
Hagerstown
Washington DC
Chicago, IL
Columbus
Ashland
Bristol
Atlanta
Charlottesville
Winchester
Greensboro
Clarksburg
Pittsburgh
Lewisburg
Richmond
Harrisonburg
Ashburn
Erie
Morgantown
Blacksburg
Cumberland
Culpeper
Waynesboro
Lynchburg
Danville
Bluefield
Huntington
Charleston
Covington
Parkersburg
Fiber Network
Edge Out Markets
Internet Exchange Points
Data Centers
“Lit” Markets
Lumos Networks provides next-generation
communication
solutions and tailored services
to customers over an advanced
fiber network

24. About Iron Mountain
- We help our customers
store, protect, access and
destroy information.
- Our services include record
storage, tape vaulting,
imaging and destruction.
- We serve mostly
enterprises, 94 percent of
Fortune 1,000.
- Our brand is known for
security and facilitating
compliance.
60 years in business
$3 billion revenue
>1K facilities in 32 countries
>64 million square feet of
real estate
10 exabytes of data on 84+
million backup tapes
99.999% accuracy
$500+ million
data backup &
recovery revenue
2012
http://www.ironmountain.com/

25. About Plexxi
http://www.plexxi.com/
Plexxi is a data center infrastructure company creating
Ethernet fabrics combining photonic switching and SDN
• A venture-backed private company
• Based in Nashua NH, offices in Cambridge and San Francisco
• Founded in 2010
• Currently shipping a
second-generation solution

26. http://metroethernetforum.org/
MEF defines & certifies worldwide Carrier Ethernet services,
technologies, driving force for $65+ billion market.
226 Member Companies (134 service providers)
800+ MEF Certified Services & Products
CE 2.0 certification is the gold standard today
2,500 MEF CE Certified Professionals – tripled in one year
Key initiatives:
◦ Enabling more dynamic, assured connectivity services orchestrated
over more automated networks
◦ Global Ethernet Networking 2014 (www.GEN14.com) event during 17-
20 November, Gaylord National, Washington, DC
◦ Free registration for the first 100 enterprise, business, and
government service end-users.