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Magazine Research
Kerrang!
Kerrang! is a UK-based magazine devoted to rock music published by
Bauer Media Group. It was first published on 6 June 1981 as a one-off
supplement in the Sounds newspaper. Named after the onomatopoeic
word that derives from the sound made when playing a power chord on
a distorted electric guitar, Kerrang! was initially devoted to the New
Wave of British Heavy Metal and the rise of hard rock acts. In the early
2000s it became the best-selling British music newspaper
The Kerrang! average reader age is 22.
Kerrang! loves music, especially rock. Kerrang! is considered by its
readers to be an integral part of the scene rather than just a
commentator. Kerrang! readers are the heaviest music consumers
purchasing over 6 albums per month on average (53% more than the
national average) and 8 times more likely to spend over £200 a year on
albums. The readers are also 5.5 times more likely to attend a rock gig.
Magazine Name:
Capital letters
Rugged font
Exclamation mark
Red font on a white
background
Only slightly overlapped
so magazine name is
still recognisable

Image:
Props
(headphones
associated with
music)
Eye contact

Stories:
Generally same
font used
Capital letters
make stories
stand out and
easy to read
Black and Red
font on a white
background
White font on
Blue splat for
‘Rocks Biggest Gig
Guide!’
Q
Q is a popular music magazine published monthly in the United
Kingdom. Founders Mark Ellen and David Hepworth were
dismayed by the music press of the time, which they felt was
ignoring a generation of older music buyers who were buying
CDs — then still a new technology. Q was first published by the
EMAP media group in October 1986, setting itself apart from
much of the other music press with monthly production and
higher standards of photography and printing. In the early
years, the magazine was sub-titled "The modern guide to
music and more". Originally it was to be called Cue (as in the
sense of cueing a record, ready to play), but the name was
changed so that it wouldn't be mistaken for a snooker
magazine. Another reason, cited in Q's 200th edition, is that a
single-letter title would be more prominent on newsstands. In
January 2008 EMAP sold its consumer magazine titles,
including Q, to the Bauer Media Group.
Magazine Name:
Top left corner
One letter
White font on
Red

Stories:
Different fonts
Mainly Black
and Red font
Some Gold font
Various sizes of
font

Magazine design:
Grey and
White fade
Rolling Stone
Rolling Stone is a magazine published every two weeks that
focuses on politics and popular culture. In 1967, Rolling
Stone was founded in San Francisco, California, by Jann
Wenner – who is still the magazine's chief editor – and
music critic, Ralph J. Gleason.
Rolling Stone was known for its musical coverage and for
political reporting by the enigmatic and controversial gonzo
journalist, Hunter S. Thompson. In the 1990s, the
magazine changed its format to appeal to a younger
readership interested in youth-oriented television shows,
film actors, and popular music. This led to criticism that the
magazine was emphasizing style over substance.
Magazine Name:
Red, White and
Black theme
Classic font
Some overlap but
the name is still
recognisable

Magazine Design:
White
background

Image:
Eye contact

Stories:
Same font used,
difference in sizes
but the colour only
varies between
grey and black
Rock Music Magazine Insights

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Rock Music Magazine Insights

  • 2. Kerrang! Kerrang! is a UK-based magazine devoted to rock music published by Bauer Media Group. It was first published on 6 June 1981 as a one-off supplement in the Sounds newspaper. Named after the onomatopoeic word that derives from the sound made when playing a power chord on a distorted electric guitar, Kerrang! was initially devoted to the New Wave of British Heavy Metal and the rise of hard rock acts. In the early 2000s it became the best-selling British music newspaper The Kerrang! average reader age is 22. Kerrang! loves music, especially rock. Kerrang! is considered by its readers to be an integral part of the scene rather than just a commentator. Kerrang! readers are the heaviest music consumers purchasing over 6 albums per month on average (53% more than the national average) and 8 times more likely to spend over £200 a year on albums. The readers are also 5.5 times more likely to attend a rock gig.
  • 3. Magazine Name: Capital letters Rugged font Exclamation mark Red font on a white background Only slightly overlapped so magazine name is still recognisable Image: Props (headphones associated with music) Eye contact Stories: Generally same font used Capital letters make stories stand out and easy to read Black and Red font on a white background White font on Blue splat for ‘Rocks Biggest Gig Guide!’
  • 4. Q Q is a popular music magazine published monthly in the United Kingdom. Founders Mark Ellen and David Hepworth were dismayed by the music press of the time, which they felt was ignoring a generation of older music buyers who were buying CDs — then still a new technology. Q was first published by the EMAP media group in October 1986, setting itself apart from much of the other music press with monthly production and higher standards of photography and printing. In the early years, the magazine was sub-titled "The modern guide to music and more". Originally it was to be called Cue (as in the sense of cueing a record, ready to play), but the name was changed so that it wouldn't be mistaken for a snooker magazine. Another reason, cited in Q's 200th edition, is that a single-letter title would be more prominent on newsstands. In January 2008 EMAP sold its consumer magazine titles, including Q, to the Bauer Media Group.
  • 5. Magazine Name: Top left corner One letter White font on Red Stories: Different fonts Mainly Black and Red font Some Gold font Various sizes of font Magazine design: Grey and White fade
  • 6. Rolling Stone Rolling Stone is a magazine published every two weeks that focuses on politics and popular culture. In 1967, Rolling Stone was founded in San Francisco, California, by Jann Wenner – who is still the magazine's chief editor – and music critic, Ralph J. Gleason. Rolling Stone was known for its musical coverage and for political reporting by the enigmatic and controversial gonzo journalist, Hunter S. Thompson. In the 1990s, the magazine changed its format to appeal to a younger readership interested in youth-oriented television shows, film actors, and popular music. This led to criticism that the magazine was emphasizing style over substance.
  • 7. Magazine Name: Red, White and Black theme Classic font Some overlap but the name is still recognisable Magazine Design: White background Image: Eye contact Stories: Same font used, difference in sizes but the colour only varies between grey and black