This document summarizes several magazines published by Hearst magazines and their target audiences. Hearst magazines reaches a quarter of UK adults and a third of women through 23 brands such as ELLE, Harper's Bazaar, and Cosmopolitan. Esquire targets educated, ambitious UK men aged 25-45 interested in culture, sports, and gadgets. ELLE targets style-conscious women aged 30+ who are cultured and well-traveled. The document then briefly describes the cover designs and target audiences of magazines like Billboard, Entertainment Weekly, Vanity Fair, and InStyle.

1. Media NEA
Brief three magazines and online

2. Hearst magazines- A magazine company that has multiple branches, that reaches
out to “A quarter of all UK adults and a third of women”
Hearst UK publishes 23 brands including ELLE, Harper’s Bazaar, Cosmopolitan and
Good Housekeeping. Our print and digital brands reach over one in three UK
women and one in four UK men every month, and our trusted content engages
them wherever they are
“Esquire is both a practical and authoritative
guide to getting the best out of life, as well as a
sharp, funny and entertaining read for
educated, intelligent, ambitious and
adventurous British men – predominantly 25-
45 – who are interested in culture, sport, cars,
girls, gadgets, fashion, food, humour, current
affairs, travel, technology, going out and
staying in.” - this is how hearst have promoted
their male directed magazine toward the public
on their website.
“We are famous for beautiful visuals, intelligent
writing, award-winning art direction, world-
class photography, and a consistently thoughtful
understanding of fashion. The beauty and travel
pages are as authoritative as they are luxurious,
while the arts coverage is outstanding.Our
reader is a discerning, style-conscious,
intelligent 30+ woman who is cultured, well-
travelled and independent.” - as you can see
they direct most of their magazines at a young
adult audience. A lot of the magazines are also
focused on women and represent fashion and
makeup.

3. Other entertainment magazines…

4. Billboard…
- Masthead in recognizable font for
that magazine. The colours and style
of of suit the the aesthetic of the
magazine
- Main picture is three well known
artists, more than likely selling a
story on them
- ‘2019 Grammy preview’ side heading,
telling you what’s in it
- No barcode or price mentioned on the
front
- Not bright colours, toned down
- ‘PLUS’ grabs the reader’s attention,
creates something exclusive
- Simplistic, minimal text to show
what’s inside the magazine

5. Entertainment…
- Colour scheme: yellow, grey, white
and black
- Bold headlines, straight to the
point. ‘Creed II’ ‘Stan Lee’
- Recognizable heading at the top.
Picture covers some up but still
noticeable.
- Price and date on top right corner
above masthead.
- Picture of actors, direct eye
contact. No smiling, physical
contact.
- Different changes of font for
different headings and subtitles.
- Bold lines to highlight new headings
and show contrast with the soft
lines.

6. Vanity Fair… - Colour scheme: red, black and some
cream/white.
- Distinctive masthead, bright red;
creates contrast between the dark red
in the background.
- Three well known actors, showing
different levels and direct mode of
address.
- Bold white headline. ‘HOLLYWOOD’
- ‘25th…’ making it special edition,
makes the reader want to buy it.
- ‘One historic year…’ makes you want to
read why it was historic.
- No price or barcode on the front.
- No date?
- Not very bold font.

7. Esquire…
- Colour scheme: gold, black and white
- Actor is main focus; smiling, relaxed
position, gaze of to the side.
- ‘Tom Hardy…’ bold text direct eye
contact when reading.
- Everything else in smaller text and
different font.
- Skyline, separates the masthead from
the articles and the picture.
- Date and price on the cover
- ‘Plus’ makes it sound exclusive as if
no other magazine has it.
- Directed at men…
- nostalgic/vintage style to the cover.
- ‘Old snap style special’ limited
edition.

8. Instyle… - Direct eye contact

9. Target audience research…
*this slide is on my laptop, whoops…