Master Marketing for Higher Education with Lexinet 701

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Learn more about Lexinet701 and how to master marketing for your college or university.

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Master Marketing for Higher Education with Lexinet 701

  1. 1. Mastering Marketing for Higher Education www.lexinet 701 .com
  2. 2. Mastering Marketing for Higher Education www.lexinet 701 .com What we do for you Who we are What we do Why you’ll like us
  3. 3. Mastering Marketing for Higher Education www.lexinet 701 .com Who we are
  4. 4. Mastering Marketing for Higher Education www.lexinet 701 .com <ul><li>Who we are </li></ul><ul><li>Lexinet has over 20 years of experience creating relevant, personalized direct marketing campaigns that </li></ul><ul><li>Engage your targeted audience </li></ul><ul><li>Increase Giving </li></ul><ul><li>Strengthen relationships </li></ul><ul><li>Provide measurable results </li></ul>
  5. 5. Mastering Marketing for Higher Education www.lexinet 701 .com Who we are It’s our people that make the difference. Each day, every single person works with one goal in mind – to make your marketing efforts successful. Combined 210+ years of experience
  6. 6. Mastering Marketing for Higher Education www.lexinet 701 .com What we do
  7. 7. Mastering Marketing for Higher Education www.lexinet 701 .com <ul><li>What we do </li></ul><ul><li>We listen. Then, apply our expertise, capabilities, creativity and 210+ years of collective experience to help you engage your donor base. </li></ul><ul><li>Matching relevant messages to the right people, at the right time, using the right channel </li></ul><ul><li>Creating personalized communications that connect with your donors </li></ul><ul><li>Delivering a powerful multi-channel approach, proven to increase results. </li></ul>
  8. 8. Mastering Marketing for Higher Education www.lexinet 701 .com <ul><li>What we do </li></ul><ul><li>Every project is different. Some of the ways we can meet your goals include: </li></ul><ul><li>Multi-channel campaigns that integrate traditional with new media </li></ul><ul><li>Sophisticated, personalized Donor Endowment and Scholarship Reports </li></ul><ul><li>Web managed systems for: </li></ul><ul><ul><li>Creating, proofing and ordering marketing collateral </li></ul></ul><ul><ul><li>Direct mail and e-marketing </li></ul></ul><ul><li>Customized specialty mailings </li></ul>
  9. 9. Mastering Marketing for Higher Education www.lexinet 701 .com What we do Lexinet’s broad portfolio of capabilities allows us to create, develop and deploy traditional and cross-media campaigns quickly and efficiently. * Marketing intelligence * Creative services * Data mining and protection * Lettershop * Custom programming * Fulfillment & Reporting * QR Codes * Personalized URLs * Targeted list acquisition * Dynamic mapping
  10. 10. Mastering Marketing for Higher Education www.lexinet 701 .com What we do for you
  11. 11. Mastering Marketing for Higher Education www.lexinet 701 .com What we do for you Lexinet gives you a single source for end-to-end campaign implementation – from planning creative services through fulfillment and campaign results evaluation. Select those services that fit your needs.
  12. 12. Mastering Marketing for Higher Education www.lexinet 701 .com <ul><li>What we do for you </li></ul><ul><li>The key to success in direct marketing is to know – and know how to reach – your audience. </li></ul><ul><li>Research to build your “marketing intelligence” and mine your </li></ul><ul><li>data </li></ul><ul><li>Plan the best strategy to accomplish your goals </li></ul><ul><li>Implement the best tactics for reaching and engaging your </li></ul><ul><li>target audience. </li></ul>
  13. 13. Mastering Marketing for Higher Education www.lexinet 701 .com <ul><li>What we do for you </li></ul><ul><li>Lexinet offers complete reporting and analysis to help you continually evaluate and optimize your marketing results. </li></ul><ul><li>Response rates </li></ul><ul><li>Campaign ROI </li></ul><ul><li>Intelligence gleaned </li></ul><ul><li>What worked, what we can do better </li></ul><ul><li>next time </li></ul>
  14. 14. Mastering Marketing for Higher Education www.lexinet 701 .com What we do for you QR code used as part of a KU postcard campaign Integrated p-URL and free music download Relevant images to each recipient helped Washburn University connect with individual donors
  15. 15. Mastering Marketing for Higher Education www.lexinet 701 .com Why you’ll like us
  16. 16. Mastering Marketing for Higher Education www.lexinet 701 .com <ul><li>Why you’ll like us </li></ul><ul><li>We stand with you. From the initial meeting through final evaluation, Lexinet stands beside our clients as partners. </li></ul><ul><li>You receive prompt, knowledgeable and responsive service </li></ul><ul><li>You have a highly skilled IT team working on your behalf </li></ul><ul><li>You get honest answers and quick problem solving </li></ul><ul><li>You enjoy a “same team” mindset, and, together, we create a </li></ul><ul><li>beautiful partnership </li></ul>
  17. 17. Mastering Marketing for Higher Education www.lexinet 701 .com Thank You Visit our website to learn more. Lexinet701 701 N. Union Street Council Grove, KS 66846 [email_address] 800-767-1577

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