presentation on service advertising

2. 
A service is something that the public
needs, such as Banking & Financial
Services, Telecom Services,
Entertainment Services, Travel Services,
energy supplies etc, which is provided in
a planned and organized way by the
government or an official body.
What is a Service?

3. 
Services Goods
Intangible in nature Tangible in nature
Inseparability of production
and consumption
Separable
Perishable Non-perishable
Lack of ownership Can be owned
Difference between Goods & Services

4. 
Banking Services
Education Services
Entertainment Services
Insurance Services
Medical Services
Non Banking Financial Services
Online Services
Transportation Services
SERVICES WHICH
ARE ADVERTISED

5. 
 TANGIBLE GOODS WITH ACCOMPANYING
SERVICES: These include tangible goods with which
services are offered. For example, car selling
companies offer services alongwith the product.
Products which are technically complex require
services to be offered with them such as computer ,
television , washing machine.
TYPES OF OFFERING

7. 
 PURE SERVICES
The offerings consist of pure services and no or
insignificant minor goods or services are provided
along with it.
Example: getting hair cut from a saloon, cab services,
public transport services etc.

9. HYBRID
It is a category
where both goods
and services are
offered

10. 
 Newspaper
Newspaper advertising can promote a particular
service to a wide range of customers. Display
advertisements are placed throughout the paper, while
classified listings are under subject headings in a
specific section.
Sources of service
advertising

11. 

12.  Magazine
Advertising in a specialist magazine can reach target
market quickly and easily. Readers (potential
customers) tend to read magazines at their leisure and
keep them for longer, giving the service provider
multiple chances to attract attention. Magazines
generally serve consumers (by interest group e.g.
women) and trade (industry/business type e.g.
hospitality).
 Radio
Advertising on the radio is a great way to reach target
audience. If target market listens to a particular station,
then regular advertising can attract new customers.

13.  Television
Television has an extensive reach and advertising this
way is ideal to cater to a large market in a large area.
Television advertisements have the advantage of sight,
sound, movement and colour to persuade a customer to
buy. They are particularly useful if you need to
demonstrate how a service works.
 Outdoor and transit
There are many ways to advertise outside and on-the-
go. Outdoor billboards can be signs by the road or
hoardings at sport stadiums. Transit advertising can be
posters on buses, taxis and bicycles. Large billboards
can get the message of a service provider across with a
big impact. If the same customers pass your billboard
every day as they travel to work, you are likely to be
the first business they think of.

15.  Online
Being on the internet
can be a cost-effective
way to attract new
customers. Any service
provider can reach a
global audience at a
low cost. Many
customers research
businesses online
before deciding whom
to buy from.
A well-designed
website can entice
customers to go for a
particular service.

16. MADE BY-KRITI VARSHNEY
ROLL NO.-725