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Social Media and Your Business<br />How it Works in Tallahassee<br />
Where are the Tally Peeps?<br />Facebook<br />Twitter<br />YouTube<br />Flickr/Vimeo<br />Groupon/Living Social<br />Email...
What do Tally Peeps Want?<br />Meaningful Content<br />Silly Stupid Stuff<br />
						This is where you put 					all of your 							MEANINGFUL 						Content…<br />Then from here you share it in emails a...
Stats show that bu$ine$$e$ with blogs do 57% better than those without…<br />…also helps your rank on search engines and k...
No Es Muerto…<br />94% of all online adults use email. <br />73% of those aged 12-17 do so<br />Social media users are ove...
COLLECT <br />AS <br />MANY <br />EMAILS <br />AS <br />POSSIBLE!<br />
Post weekly <br />Send Monthly <br />Be Consistent<br />Be informative <br />Add in some silly<br />It isn’t all about you...
Average person spends 15 minutes per day watching<br />videos…and most of that is on their Smartphone<br />
46.2 years of video is watched each day on Facebook…linked from YouTube, Flickr, Vimeo, etc<br />
Make your own channel/profile on YouTube, Flickr, and Vimeo<br />YouTube is searched as often as Google…<br />
50% of our active users log on to Facebook in any given day<br />Average user has 130 friends<br />Average user is connect...
Tallahassee Users <br />18+: 227,780<br />25+: 178,480<br />35+: 82,200<br />45+: 49,780<br />55+: 28,660<br />College Edu...
Instant connections <br />to people you <br />may have never met…<br />…but you have a common interest and come together…<...
Lists are awesome…and so are retweets, DMs, and #FF…<br />…IE Tally Business, Social Media Peeps, Celebrities, …group peop...
SHARE<br />Pictures<br />Video<br />Blog posts<br />Events<br />Facts <br />"Stewardesses" is the longest word that is typ...
Embed profiles on your website, in your emails, on your social media sites…everywhere!<br />
Do you like a good deal?<br />Pros: LOTS of exposure…<br />Cons: Expensive…<br />But now you can do Facebook Deals…so all ...
yourLCG.com     facebook.com/yourLCGTwitter.com/LoveConsulting     YouTube.com/LoveConsulting<br />
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Social Media and Your Business - Tallahassee

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How to integrate social media into your marketing communications - tailored specifically to Tallahassee.

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Social Media and Your Business - Tallahassee

  1. 1. Social Media and Your Business<br />How it Works in Tallahassee<br />
  2. 2. Where are the Tally Peeps?<br />Facebook<br />Twitter<br />YouTube<br />Flickr/Vimeo<br />Groupon/Living Social<br />Email/Blog<br />
  3. 3. What do Tally Peeps Want?<br />Meaningful Content<br />Silly Stupid Stuff<br />
  4. 4. This is where you put all of your MEANINGFUL Content…<br />Then from here you share it in emails and all the other stuff…<br /> …and people can subscribe to it…<br />
  5. 5. Stats show that bu$ine$$e$ with blogs do 57% better than those without…<br />…also helps your rank on search engines and keeps people coming back to your website…<br />
  6. 6. No Es Muerto…<br />94% of all online adults use email. <br />73% of those aged 12-17 do so<br />Social media users are over 60% more likely to check email at least four times a day than those who don't use social media<br />
  7. 7. COLLECT <br />AS <br />MANY <br />EMAILS <br />AS <br />POSSIBLE!<br />
  8. 8. Post weekly <br />Send Monthly <br />Be Consistent<br />Be informative <br />Add in some silly<br />It isn’t all about you…<br />Use pictures and videos<br />Number everything<br />
  9. 9. Average person spends 15 minutes per day watching<br />videos…and most of that is on their Smartphone<br />
  10. 10. 46.2 years of video is watched each day on Facebook…linked from YouTube, Flickr, Vimeo, etc<br />
  11. 11. Make your own channel/profile on YouTube, Flickr, and Vimeo<br />YouTube is searched as often as Google…<br />
  12. 12. 50% of our active users log on to Facebook in any given day<br />Average user has 130 friends<br />Average user is connected to 80 community pages, groups and events <br />Average user creates 90 pieces of content each month<br />More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month. <br /> Every month, more than 250 million people engage with Facebook on external websites<br /> Since social plugins launched in April 2010, an average of 10,000 new websites integrate with Facebook every day <br />People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.<br />Yeah yeahyeah…but what about the good ol’ TLH?!?<br />
  13. 13. Tallahassee Users <br />18+: 227,780<br />25+: 178,480<br />35+: 82,200<br />45+: 49,780<br />55+: 28,660<br />College Educated 25+: 77,400<br />Male Single 25+: 79,240<br />Female Married 25+: 95,020<br />
  14. 14. Instant connections <br />to people you <br />may have never met…<br />…but you have a common interest and come together…<br />#TallyStorm #NPHW #CharlieSheen #hashtag<br />
  15. 15. Lists are awesome…and so are retweets, DMs, and #FF…<br />…IE Tally Business, Social Media Peeps, Celebrities, …group people the way you naturally would…<br />
  16. 16. SHARE<br />Pictures<br />Video<br />Blog posts<br />Events<br />Facts <br />"Stewardesses" is the longest word that is typed with only the left hand.<br /> No word in the English language rhymes with month, orange, silver, and purple.<br />"I am" is the shortest complete sentence in the English language.<br />Average life span of a major league baseball: 7 pitches.<br />
  17. 17. Embed profiles on your website, in your emails, on your social media sites…everywhere!<br />
  18. 18. Do you like a good deal?<br />Pros: LOTS of exposure…<br />Cons: Expensive…<br />But now you can do Facebook Deals…so all is well again!<br />
  19. 19. yourLCG.com facebook.com/yourLCGTwitter.com/LoveConsulting YouTube.com/LoveConsulting<br />

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