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1. Digital Marketing
Digital marketing is not new. It’s been around since the
Internet started. Now digital marketing is becoming popular due
to the increase in internet users, mobile phone users and digital
content consumption.
Actually, digital marketing was first known as internet marketing
and online marketing. In those early days of the internet, mainly
the internet was used for communication via email and websites
and SEO was used for online advertising and marketing.
When social media platforms like Facebook, Instagram became
popular, video platforms like YouTube became popular and
people started using mobiles and companies started using
websites, social media and videos etc for marketing. This is how
digital marketing was started and became popular as an umbrella
term.
What is Digital Marketing?

2. Digital marketing is all about promoting a business using
digital channels like the Internet, website, blogs, social media
platforms, video marketing, mobile marketing, email marketing
and the list is huge…
Basically, digital marketing is an umbrella term used for the
combination of various digital marketing techniques and
strategies like SEO, Social media, paid ads, Facebook ads, email
marketing, content marketing etc
Digital Marketing Framework:
Digital marketing is complex, which includes many topics and
sub-topics. To become a digital marketing expert, it’s important to
have knowledge about all digital marketing topics and understand
how digital marketing works.
Digital marketing framework contains various digital marketing
platforms, channels and techniques.
List of digital marketing topics and channels
 Search Engine Optimization (SEO)
 Social Media Marketing (SMM)
 Search Engine Marketing (SEM)
 PPC Advertising
 Display Advertising
 Content Marketing
 Affiliate Marketing
 E-Mail Marketing

3.  Mobile Marketing
 Digital Video Advertising
 Online Digital PR
 Blogging
 Influencer marketing
1. Search Engine Optimization (SEO)
Search engine optimization (SEO) is the process of optimizing a
website’s content and structure to improve its visibility and
ranking on search engine results pages (SERPs).
Features:
 Keyword research and analysis
 On-page optimization
 Technical optimization
 Off-page optimization
 Content marketing
Potential results:
 Increased organic traffic
 Higher search engine rankings

4. 
 Improved user engagement
2.Pay-Per-Click Advertising (PPC)
Pay-per-click (PPC) advertising is a digital marketing technique
where businesses place ads on search engines or social media
platforms and pay for each click that directs users to a website.
Features:
 Keyword research and analysis
 Ad creation and management
 Bid management
 Landing page optimization
 Campaign tracking and analysis
Potential results:
 Increased website traffic
 Improved brand awareness
 Higher conversion rates

5. 3. Content Marketing
Content marketing is a digital marketing strategy that involves
creating and sharing valuable, relevant, and consistent content to
attract and retain a clearly defined audience.
Features:
 Blogging
 Infographics
 E-books
 Whitepapers
 Webinars
Potential results:
 Increased website traffic
 Higher engagement rates
 Improved brand loyalty
4. Social Media Marketing

6. Social media marketing is the process of promoting a brand or
product on social media platforms, such as Facebook, Twitter, and
Instagram.
Features:
 Social media profile creation and management
 Content creation and distribution
 Social media advertising
 Community engagement
Potential results:
 Increased brand awareness
 Improved customer engagement
 Higher conversion rates
5. Influencer Marketing
Influencer marketing is a digital marketing strategy where
businesses partner with social media influencers to promote their
brand or product to their followers.
Features:
 Influencer research and outreach
 Campaign management
 Affiliate marketing
 Social media advertising
Potential results:

7.  Increased brand credibility
 Improved engagement rates
 Higher conversion rates
6. Email Marketing
Email marketing is a digital marketing technique that involves
using email to communicate with customers and prospects,
promote products or services, and build relationships.
Features:
 Email list management
 Email design and development
 Email automation
 A/B testing
 Analytics and reporting
Potential results:
 Increased website traffic
 Higher conversion rates
 Improved customer loyalty

8. 7. Video Marketing
Video marketing is a digital marketing technique that involves
creating and sharing video content to promote a brand or
product.
Features:
 Video production
 Video distribution
 Live video streaming
 Video advertising
Potential results:
 Increased engagement rates
 Higher conversion rates
 Improved brand awareness
8. Affiliate Marketing
Affiliate marketing is a digital marketing strategy where
businesses partner with other businesses or individuals to

9. promote their brand or product and earn a commission on each
sale.
Features:
 Affiliate research and outreach
 Campaign management
 Commission tracking
 Affiliate network management
Potential results:
 Increased website traffic
 Higher conversion rates
 Improved brand awareness
9. Retargeting
Retargeting is a digital marketing technique where businesses
target users who have previously interacted with their website or
ads, with the aim of encouraging them to return and complete a
purchase.
Features:
 Cookie-based tracking
 Ad creation and management
 Segmentation
 A/B testing
 Analytics and reporting
Potential results:

10.  Increased conversion rates
 Improved ROI
 Reduced cart abandonment rates
10. Chatbots
Chatbots are artificial intelligence-powered tools that can
communicate with customers through chat interfaces, providing
assistance and answering questions.
Features:
 Chatbot development and implementation
 Integration with messaging platforms
 Natural language processing
 Analytics and reporting
Potential results:
 Improved customer service
 Higher engagement rates
 Reduced response time
11. Mobile Optimization
Mobile optimization involves ensuring that a website or app is
optimized for viewing and use on mobile devices.
Features:
 Responsive web design
 Mobile app development
 Mobile-specific content

11.  Mobile optimization testing
Potential results:
 Improved mobile user experience
 Higher mobile search rankings
 Increased mobile traffic and conversions
12. Voice Search Optimization
Voice search optimization involves optimizing website content
and structure for voice search queries, which are becoming
increasingly popular with the rise of smart speakers and digital
assistants.
Features:
 Keyword research for voice search
 Natural language processing
 Featured snippets optimization
 Schema markup implementation
Potential results:
 Increased traffic from voice search
 Improved search engine rankings
 Improved user experience
13. Social Listening
Social listening involves monitoring and analyzing social media
conversations and mentions of a brand or product to gain insights
into customer behavior and sentiment.

12. .Features:
 Social media monitoring
 Sentiment analysis
 Competitive analysis
 Reporting and analytics
Potential results:
 Improved customer engagement
 Increased brand loyalty
 Improved reputation management
14. User-Generated Content (UGC)
User-generated content (UGC) involves encouraging customers to
create and share content related to a brand or product, which can
help to build brand awareness and loyalty.
.Features:
 UGC campaign creation and management
 Social media monitoring for UGC
 User rewards and incentives
 Analytics and reporting
Potential results:
 Increased brand awareness

13.  Improved engagement rates
 Higher customer loyalty
15. Local SEO
Local SEO involves optimizing a business’s website and online
presence to improve its visibility and ranking for local search
queries.
Features:
 Local keyword research
 Google My Business optimization
 Local directory listings
 Reviews management
Potential results:
 Increased local search rankings
 Improved online visibility for local customers
 Increased foot traffic to physical locations
16. Web Analytics
Web analytics involves analyzing website and digital marketing
data to gain insights into user behavior and measure the
effectiveness of marketing campaigns.
Features:
 Data tracking and analysis
 Conversion tracking
 Goal setting and tracking

14.  A/B testing
 Reporting and analysis
Potential results:
 Improved marketing campaign ROI
 Improved user experience
 Improved website performance
17. Personalization
Personalization involves tailoring marketing messages and
content to individual users based on their behavior and
preferences.
Features:
 Data collection and analysis
 Customer segmentation
 Personalized content creation
 Dynamic content delivery
Potential results:
 Improved customer engagement
 Higher conversion rates
 Improved customer loyalty
18. Interactive Content
Interactive content involves creating engaging and interactive
content, such as quizzes, polls, and games, to increase user
engagement and improve brand awareness.

15. Features:
 Interactive content creation
 Distribution and promotion
 Analytics and reporting
Potential results:
 Improved user engagement
 Increased brand awareness
 Higher conversion rates
19. Influencer Marketing
Influencer marketing involves partnering with influential
individuals or organizations to promote a brand or product to
their followers.
Features:
 Influencer identification and outreach
 Campaign creation and management
 Contract negotiation
 Analytics and reporting
Potential results:
 Increased brand awareness
 Higher engagement rates
 Improved customer trust

16. These are just a few of the many digital marketing techniques and
strategies available to businesses. By utilizing a combination of
these tactics and continuously analyzing and optimizing their
campaigns, businesses can create effective digital marketing
strategies that drive results and help them achieve their goals.
YouTube Marketing
YouTube is the second largest search engine after Google.
YouTube allows users to search and watch videos. Brands can use
YouTube marketing to share video content, useful tips, a demo of
the product and educate potential customers.
YouTube marketing can be very effective marketing and there is
no cost for creating a channel or uploading videos on YouTube.
YouTube Advertising
YouTube advertising means showing ads on the YouTube
platform. You can create YouTube video ads using Google Ads

17. and promote your ads on other YouTube videos, show ads to the
specific target audience and also use it for driving paid traffic on
the website.