1. ATTITUDE
By – Lokesh Gour

2. Definition“An attitude can be defined as a positive
or negative evaluation of
people, objects, event, activities, ideas,
or just about anything in your
environment”.

3. Structure Of The AttutudeCognitive Component.
Affective Component.
Behavioral component.

4. Attitudes In The WorkplacePositive
Attitude.
Negative
Attitude.

5. Attitude-Behaviour Relationship-

6. Formation Of AttitudeDirect experience with objects.
Vicarious learning.
Family and peer group.
Mass communication.

7. Function of AttitudeThe Adjustment Function.
Ego-defensive Function.
Knowledge Function.
Value Function.

8. Thanks