Tafari Capital detailed investor pitch deck.

1. TAFARI CAPITAL
DR THABO LEHLOKOE
CHAIRMAN
Africa’s fully-integrated Financial Services and E-
Commerce platform focused on underserved SMEs,
Entrepreneurs and Communities

2. PITCH DECK 2021 PAGE 2
Who is behind
Tafari Capital?
We are 85 successful black professionals and
entrepreneurs concerned about financial inclusion
in Africa, who have come together to develop a
platform of products and services that develops
and grows capital for underserved communities.
“You have a very exciting approach
to financial inclusion and I strongly
believe that we have common goals.”
Mark Elliot, Division President, Southern Africa, Mastercard

3. Tafari
Financial Services
Tafari Tech Tafari Capital
Investment Ltd
PAGE 3
Organization Structure

4. The African market is growing at some
of the highest rates in the world
GDP Growth
2020
$2.5 trillion
2050
$29 trillion
CAGR
6%-8%
Number of smartphones
2020 2025
240 million 690 million
Value of E-commerce
2020
$29 billion (2022)
2025
$75 billion
South Africa
PITCH DECK 2021 PAGE 4
$2.6 billion
E-commerce market value
in South Africa (2021).
$1.9 billion
Value of remittances
market (2019).
$495 billion
Value of African mobile
money market (2020).
$8 billion
Value of electricity
recharge market (2020).
<70m
Lives covered by
microinsurance in Africa.
Lending based on
traditional credit
score & collateral
African median age
2021
19 years

5. The Problem
Toomany Africans are subsistence entrepreneurs who are
forced to operate outside the "formal economy"
77% 50%
of all jobs are
created by SMEs.
share of GDP.
Source: World Bank
Only 33%
of Africans have access to formal financial
services, they are:
60%
of all transactions are cash-based due to:
• Underfunded.
• Underinsured.
• Unbanked.
• Underbanked.
• Inconvenience.
• High mistrust in banks.
• High transactional costs.
• Insecurity.
Yet, most money fails to circulate adequately within
black communities, thus perpetuating the lack of
development amongst our people.
PITCH DECK 2021 PAGE 5

6. The Opportunity
Financial Services companies have excluded the majority
of the informal sector and appetite for E-commerce is
growing exponentially especially now due to Covid
restrictions.
They rely on traditional banking models of:
Inconveniently located branches.
Expensive legacy technology.
Long turnaround times.
High travel costs.
Lending based on credit score & collateral.
There is:
$132 billion
in unmatched credit need by
81 million SMEs in Sub-Saharan Africa.
Source: IFC
PITCH DECK 2021 PAGE 6

7. The Solution.
Tafari Capital presents eChankura
Trading Accounts
Remittances
Marketplace of products
and services
Online store - Tafari Mall
Africa’s first fully-integrated, holistic financial
services platform + E-commerce marketplace
focused on underserved communities.
Payment Services Built-in Escrow services
Savings and Credit Microinsurance
Micro Investment
products (planned)
SME Business
Support Services
Financial Literacy
programs
PITCH DECK 2021 PAGE 7

8. eChankura: An integrated, API-based
fintech & commerce ecosystem
Payment Services + Savings & Transactional Accounts +
Remittance Capabilities + Online Marketplace
We attract, connect & retain underserviced Buyers
& Sellers of products/services by offering
FREE personal and business accounts.
FREE online store build.
Creation of an alternative credit record,
providing a door to formal financing.
Ability to advertise their products and service.
PITCH DECK 2021 PAGE 8

9. Intrinsic Products & eSmartMall
for 3rd-party credit & services
Intrinsic Products
Prepaid electricity
Pinless Airtime
and Data
Lotto
Bill payments
Vehicle License
Disk renewals
Traffic fine payments
Bus tickets
Airline tickets
eSmartMall
Credit Mall
Micro-investments
Business Advisory
Microinsurance
Online Stores
PITCH DECK 2021 PAGE 9

10. Tafari Capital’s Secret Sauce
A single one-stop portal to a world of financial products and services +
Ecommerce opportunities.
+
Users become visible participants in the economy and to lenders.
+
Instant access to EFT,credit card & other payment rails through partnerships
with sponsoring banks.
+
No applications required to access and use Ecommerce platform to buy.
+
Ability to accept card payments without a POS device.
+
Due to great traffic, merchants/advertisers will be prepared to pay for the
exposure & automatic sales.
PITCH DECK 2021 PAGE 10

11. Examples of User Profiles
Taxi commuters using eChankura to
pay for their fares.
Foreigner-entrepreneur with small outdoor food stall sends
a remittance to neighboring country using eChankura.
Young female nail technician sets up e-commerce
storefront to sell mobile beauty services using eChankura.
SME mini-market/corner-store owner buys Airtime/
Data for phone using eChankura.
PITCH DECK 2021 PAGE 11

12. Business Model
ZAR 2.00
Average fee per
external transaction.
1.50%
Average fee on escrow
and remittances balances.
5.00%
Average interest on personal
and business account balances.
3.0%
Revenue share on credit
card user transaction.
6.0%
Average revenue share
on mall transactions.
1.50%
Average escrow revenue
on mall transaction.
ZAR 200
Power user fee.
eSmartMall
MaChankura
Freemium
For personal and business accounts.
Transaction-based marketplace fees
PITCH DECK 2021 PAGE 12

13. PITCH DECK 2021 PAGE 13
Traction & Milestones
3 - 5 million active student users
to onboard members to the
platform
700 contractors & subcontractors
onto the platform through construction company
23 founders
invested R230k
startup capital
st
1 strategic
session to
determine
vision and
Mission
.
Sep 2020
July 2021,
eChankura MVP
finalised and
ready for
market launch
Aug 2021
Begin Customer
Onboarding
process
- objective 50
000 by quarter
end
Aug 2019
Bought 60% of
Techtrend
Global,
increased to
100% in March
2020
Feb 2016 Mar 2017
$1.2 million
raised so far
from 85 people.
* Early stage discussion with a network that has 400,000 members
Aug 2016 Mar 2020
Aug 2018 Jul 2021
Appointed
tech partner
to develop
our Demo
platform
New investors
joined
March 2020,
Tafari app
redeveloped
completely
inhouse by
Techtrend
Sep 2020,Tafari
Financial Services
becomes an
Authorised FSP.
eChankura
rebranded
Shortlisted for award of
a Banking tender of one
of the major council
with one bank
Sept 1 '21 - Signed MOU
with Lesotho Govt to
launch Covid 19 Citizens
App

14. Go to Market
Targeting
Individuals
• Under-banked/
under-served.
• 60% cash-based only.
• With limited utilization
due to high fees.
Small & Medium
Businesses looking to
• Facilitate transactions.
• Expand markets
and customers.
• Broaden user bases.
Inbound Marketing
• Content marketing -
interviews, articles.
• Influencers.
Outbound Marketing
• Target large groups
like churches &
associations with
many members.
• Revenue
sharing partnerships.
Geographic Growth
• Focus on key cities in South Africa: Cape Town, Durban, Johannesburg.
• Expand into the rest of South Africa.
• Grow into surrounding African countries: Lesotho, Eswatini,
Mozambique, Botswana, Namibia, Zimbabwe.
PITCH DECK 2021 PAGE 14

15. Market Size
T
otalAddressable Market (South Africa)
$26 billion/year =
ZAR3.60/transaction.
x
56 transactions per
year/customer.
x
1.5 million
target customers.
1.50% average fee on
escrow and remittances.
x
ZAR 5,000 average
escrow & remittance
balance/customer.
x
1.5 million
target customers.
5.0% average interest on
account balances.
x
ZAR 4,950 average
account balance/customer.
x
1.5 million
target customers.
5% revenue share on
credit card transactions.
x
ZAR 750 average
transaction/customer.
x
2.3 million average
transactions/year.
x
975 000 target customers.
1.5% escrow revenue on
mall transactions.
x
ZAR 800 average escrow/
transactions/customer.
x
461 000 average
transactions/year.
x
975 000 target customers.
ZAR 285 annual
fee/power user.
x
17% power users of
target customers.
x
975 000 target customers.
+ + + + +
Among a score of other opportunities
PITCH DECK 2021 PAGE 15

16. No monthly fees for all personal
or business accounts.
Free instant access to EFT, credit
card, other payment methods.
Easy sign up process
for merchants.
Accept credit card payments
without POS system for
unbanked merchants.
Bi-directional user-based trust
system based on financial
activity.
High quality, up to date data on
credit scores & financial position
of informal entrepreneurs.
Competitors
Traditional
Banks
Telco
Mobile Money
Retailers Fintechs
Traditional
e-commerce
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PITCH DECK 2021 PAGE 16

17. The Team
Dr Thabo Lehlokoe
Co-Founder & Executive Chairman
• Serial Entrepreneur, started bought and sold a number
of businesses in the Information and Technology space
• Former Market Development Director of Siemens
Business Services
• Former Account Director of the first IT Public Private
Partnership (PPP) worth R1.2b in SA.
• Bsc., Mbchb., EDP (WBS)
• Former Vice President of ITA X 2
Nangamso Maponya
CEO Designate for Tafari Financial Services
• Investment and Project Finance professional
at PIC and DBSA.
• Bcom Hons Financial Management, MA Finance
and Investments, Msc. Finance, MBA, GMP (Harvard)
• Chartered Banker, Winner of Women In
Transport awards.
Pule Phafane
Chief TechnologyOffier
• 21 years as Software development expert, built 6 apps
including eChankura and Lesotho Covid-19 Citizens App.
• Computer Systems Engineering, Electrical and electronic
engineering, ACCA and Islamic Finance, Certified
Mambu Administrator and Certified Outsystems
Developer.
• 1st prize EEMHACK 2016, 3rd prize S.A. Innovation
summit Hackathon, 2nd prize Global TADHACK 2016..
Maphoto Mosala
Chief Product Architect
• 28 years Financial Services Key Individual who is a Short
and Long term Insurance, Actuarial Services and
advisory, and Financial Markets expert.
• Bsc. Mathematics and Applied Maths,various.
programming certifications, actuarial Modules
• Passed all FSCA regulated exams ( Cat 1, Cat 2, Cat 3, Cat
III , Cat IV, RE1,RE3, RE4.
PITCH DECK 2021 PAGE 17

18. Financial/Revenue Projections
PITCH DECK 2021 PAGE 18
(in USD* 000’s) 2022 2023 2024 2025 2026
Net Revenue 10,033 28,596 59,261 95,892 142,016
Operating Expenses (7,924) (20,561) (40,950) (65,328) (93,581)
EBITDA 2,110 8,035 18,310 30,564 48,435
Interest, Tax & Depreciation (759) (2,487) (5,432) (8,932) (14,005)
Net Income 1,351 5,548 12,878 21,632 34,430
Net Profit Margin (%) 13.46% 19.40% 21.73% 22.56% 24.24%
*Figures converted using a ZAR/USD exchange rate of R14.55 on 19 October 2021
** Tax obligations calculated using South African companies tax rate of 28%

19. Revenue Forecasts – Scenario Analysis
PITCH DECK 2021 PAGE 19
Expected Road Year 1 Year 5 Year 10
Customers 230,000 1,400,000 2,700,000
Revenue ($000's) 10,034 141,993 822,842
Operating Profit
($000's)
2,110 48,435 424,103
Low Road Year 1 Year 5 Year 10
Customers 130,000 790,000 1,500,000
Revenue ($000's) 4,710 68,226 290,855
Operating Profit
($000's)
558 14,876 65,327
Middle Road Year 1 Year 5 Year 10
Customers 200,000 1225000 2,400,000
Revenue ($000's) 7,491 127,452 617,046
Operating Profit
($000's)
1,116 44,987 266,311
Critical Road Year 1 Year 5 Year 10
Customers 90,000 550,000 1,060,000
Revenue ($000's) 3,261 45,778 190,435
Operating Profit
($000's)
341 8,640 33,953

20. Fundraising
Raising
$2.5m - $5m
to reach $59 million in revenues and onboard 750,000
customers over the next 36 months.
Product development
and licenses.
Operations.
Marketing & sales.
37%
34%
29%
Use of Funds
PITCH DECK 2021 PAGE 20

21. Board of Directors
PITCH DECK 2021 PAGE 21
• Bsc., Mbchb., EDP
.
• Co-founder and Chairman of
Seemahale Investment
Corporation, Seemahale
Telecoms and Fibretronic Sales
Dr Thabo Lehlokoe
Executive Chairman
• Bsc. (Statistics, Economics)
• Investment Executive at
Yellowwoods, responsible for
managing the financial services
business of the Enthoven Family,
including Hollard Insurance
Group and Clientele Life.
Gideon Nkadimeng
Non Executive Director
• BSocSci, Consumer Psychology
• Vice President, Group
Communications, Sibanye
Stillwater
• Former Group ManagingDirector
of Shamandu TMT
, a full service
marketing media consultancy
and digital business
Nola Mashaba Xala
Non Executive Director
• B.Com (Hon), MBA.
• Executive Director of
Morondova Capital, a family
office with interests in ICT
, retail,
property development and
financial services
Arnold Phasha
Non Executive Director
• Bsc. (Applied Mathematics,
Computer Science)
• Founder and Chief Executive
Officer of Tysis Capital
Holdings, a niche Financial
Services and Investment
Group
Modise Motloba
Non Executive Director

22. THANK YOU!
c: Dr Thabo Lehlokoe
m: +27 81 589 7909
e: thabol.lehlokoe@tafaricapital.co.za
w:www.tafaricapital.co.za