2. For over 30 years, IDEA has spearheaded the creation of a powerful
fitness and wellness influencer community that turns passionate and
purposeful brand stories into global brand building movements for
thousands of fitness, nutrition, wellness and healthy lifestyle products.
Our community of more than 250,000 of the most influential fitness and
wellness professionals interact daily with millions of consumers
seeking transformational information and education on brands that fit
their healthy lifestyle. They are personal trainers, group fitness
instructors, club and studio owners and managers, and mind-body
professionals who are asked for their opinion or advice about health,
nutrition and fitness products millions of times annually.
Your Brand Movement
Starts Here
3. IDEA’S POWERFUL FITNESS,
WELLNESS & NUTRITION
INFLUENCERS
The IDEA influencer community is a compelling advocate for healthy
transformational living. Their passion is contagious, as is their
commitment to their client’s success. Each day brings another
opportunity to share their energy, drive and purpose while adhering to the
highest standards as thought leaders, encouraging millions to eat well
and live healthy, whole and active lifestyles.
IDEA’S PROFESSIONALS ARE BRAND
ADVOCATES
THEY ARE:
• INFLUENTIAL in guiding their clients to the right brand choices
• EXCITED to recommend brands they believe in
• LOYAL AMBASSADORS to brands that help their clients achieve
their goals
• EMOTIONALLY CONNECTED to brands that help them fulfill
their purpose
AnIDEAinfluencerisatrusted
advisortomorethan50consumers
inanaverageweek.
Usethepower
ofIDEA’selite
influencer
communityto
deliveryour
brandmessage
to12.5million
consumersweekly
4. Experienced, Educated & Engaged
“ “
78%female,22%male
AGE PROFESSION
25-34
35-44
45-54
55-64
65+
18-24
20.9%
24.7%
PersonalTrainer
GroupExercise
Instructor
Mind-
Body
Professional
Business
Owner/
Manager
Wellness
Professional
39.1%
22.8%
9.2%
12.2%
16.7%
28.5%
20.9%
3.6%
4%
67%have a bachelor’s or
graduate degree
44%have an annual household
income of 95k or higher
82%use digital and social
communication platforms
11average years working
in the fitness and
wellness industry
Reebok decided to market to fitness professionals as the
torch bearers of Fit Gen. We believe that the general
consumer looks to fitness professionals to show them what’s
cool, what’s hip, what’s important and what’s trending.
We work with IDEA because they reach the people that
lead the way for the millions of people who love fitness.
Peter Bognanno, Global Associate Marketing Manager, Reebok International
5. WE MEASURE
BRAND SUCCESSAt IDEA, we are committed to measuring your brand’s momentum annually by
using brand funnel metrics to define progress and determine traction with IDEA
influencers. We know that every dollar spent must be maximized for a
marketing plan to be successful. Our brand activation team is available to draft
the right plan with the right marketing mix to ensure success. We watch for:
Is your brand gaining
awareness?
Is your brand in the
consideration set of
fitness and wellness
professionals and the
clients they serve?
Are more fitness and
wellness professionals
seeking to try
your brand?
Is revenue, as a result
of your marketing
activities within IDEA,
growing your business?
Has your brand
gained a loyalty
advantage over other
competitive brands?
Is your brand gaining a
set of evangelists who
now tell your brand
story for you?
1
2
3
4
5
6
6. PRINT
EVENTS
OPPORTUNITIES
IDEAWorld
Convention
July 13–17, 2016
LOS ANGELES, CA
IDEAWorldClub&
StudioSummit
July 14–17, 2016
LOS ANGELES, CA
IDEAWorldNutrition
&BehaviorChange
Summit
July 16, 2016
LOS ANGELES, CA
IDEAWorldFitness
BlogFest
July 14–17, 2016
LOS ANGELES, CA
IDEAPersonalTrainer
Institute™
February 25–28, 2016
ALEXANDRIA, VA
April 14–17, 2016
SEATTLE, WA
The most elite gathering of fitness and wellness professionals in the world, offering face to face brand building
opportunities with some of the most influential fitness and wellness professionals from around the globe.
Award-winning publications reaching over 67,500 professionals
7. DIGITAL
SOCIAL
FOR YOUR BRAND
Exclusive Website
Sponsorships
e-Newsletters
Targeted niche marketing to fit your desired audience
Custom Emails
Customized brand messaging
targeting fitness pros
IDEA Promoted Posts IDEA Monthly Giveaways
8. Get your brand in front of 250,000 of the
world’s most passionate and dynamic brand
ambassadors, and influence millions of
consumers each week.
Call IDEA today at (800) 999-4332, ext. 213,
to find out more about how we can get your
brand moving.
www.ideafit.com
“ “
IDEA delivers the best events for
fitness professionals, hands
down. It was at IDEA World
2004 that I first introduced the
TRX®
Suspension Trainer, and
their events have continuously
drawn top fitness industry
influencers. Getting our
professional education and
brand in front of IDEA’s network
of global fitness professionals
has proven critical to the growth
of our business. IDEA has
become one of our most
valuable partners.
Randy Hetrick, CEO & Founder,
TRX®
