The Marketing Corner goes over personal branding, positioning, content, and media outreach.

1. The
Marketing
Corner
Webinar
Michelle Ngome - Line 25 Consulting

2. Today's
AgendaMy Story
Personal Branding
Positioning
Content Creation & Marketing
Media Outreach
Q&A
Line 25 Consulting

3. Line 25 Consulting
Inclusive Marketing Consultant
Marketing Coach
Thought Leadership
2x Author Network, Navigate & Nurture and Success Undefined
Networking With Michelle Podcast
AIG, TSU, PVAMU, NBMBAA, The Wall Street Journal, Inc, Entrepreneur, etc
African-American Marketing Association
To foster the growth and professional development of AA marketers, creatives,
and entrepreneurs. Visit aa-ma.org.
Who is Michelle?

4. The Marketing Corner
Personal Branding
What is a personal brand?
Content
Which form is best?
Media Outreach
How do I get featured in major
publications?
Positioning
How to attract clients?

5. Personal BrandUniqueness
Core values
Skills
Motivations
Know, Like, Trust
Factor

6. “In a competitive crowded world market,
it's the well positioned brands that Stands
Out!”
― Bernard Kelvin Clive

7. Positioning
Value-based solutions
Providing solutions to your clients is valuable and priceless.
Niche Down
There are riches in the niches.
Identify your ideal client
Consider industries and people (titles). The VP is on LinkedIn,
Instagram, and Facebook, but his/her action is different on each
platform.
Messaging
Your message communicates the identity, purpose, and
uniqueness of your company.
Line 25 Consulting

8. I teach marketing to sidepreneurs.

9. Types of Content
Newsletter
Events
Interviews
Press releases
Infographs
Case Studies
Text Messages
And a lot more
Forms: Audio, Video, Graphics, Written
Types:
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10. Content Creation &
Marketing Benefits
Google
Web/social traffic
Brand awareness
Drive more leads/sales
Audience building
Audience feedback
Ads/retargeting
Monetization
1.
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11. Media Outreach
Set aside 5 -45 mins each day.
Research the website and
journalist.
Check the requirements.
Adhere to the requirements and
deadline.
Answer the question. No fluff.
Include your title, website, and
social media links.
Connects Journalist with Experts
1.
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6.

12. People who have expertise just love to
share it. That's human nature.
― David Baldacci

13. What is The
Marketing
Corner?
4-Week Live Group Coaching
The virtual sessions will be 4-60 minutes where we dive deep into
important topics plus Q+A at the end so you'll get answers to your
questions in real-time!
Community
Join the private Facebook group with like-minded individuals to
share resources and bounce ideas off of one another.
The Marketing Corner Workbook
A strategy workbook to help you clarify your goals for each session.
You will receive a recording of each class.
Office Hours
Don't feel comfortable in class? Send an email or set up a 20-min
call and we can talk through your challenges.

14. The Investment:
$197

15. The Marketing Corner visit:
MICHELLENGOME.COM/
THE-MARKETING-CORNER/

16. Q&A

17. Thank you!
Follow me at @MichelleNgome
or send an email to
info@michellengome.com.
Line 25 Consulting