Welcome emails attract customers at the very beginning and first impressions benefit in retaining customers.
E-mail is a computer-based program that allows users to communicate with one another through the exchange of messages. The electronic counterpart of a letter is e-mail, which offers benefits in flexibility and immediacy. An email is sent to the intended recipient’s mailbox nearly instantly, typically in the multiple-second to the sub-minute range, unlike a letter, which might take one day to a few weeks to arrive. This holds true whether the emails are sent between friends who are located on different sides of the world or between coworkers on the same floor of a company.
This PPT offers a thorough, intermediate-level overview of email, including its primary purposes, historical and modern architectural frameworks, important standards, underpinning infrastructure, and modern applications.
2. Email
Marketing
Email marketing is a form of
marketing that can make
the customers on your email
list aware of new products,
discounts, and other services.
It can also be a softer sell to educate
your audience on the value of your
brand or keep them engaged
between purchases.
Email marketing is a potent
marketing channel that uses
email to advertise the goods or
services your company offers.
Email marketing is a type of
direct marketing as well as
digital marketing.
3. Checklist
Verify the
sending time
Check your
subject line
Select the
right
sender
Clean your
target list
Verify your
Target list
Verify your
Unsubscrib
e link
Review
Accessible
elements
4. Check Your Subject Line
Keep it brief
Add
urgency
Try new
Things
Avoid
Summery
Elements
Check out
Subject
Line
5. Select the
Right Sender
Select the
appropriate
from sender’s
choice
A sender have
a big influence
Sender have
most impact on
recipient's
decision
Email ID should
have a personal
approachable
name
Email ID should
remain
consistent
Avoid no reply
Email address
Don’t use
unfamiliar Email
Address
6. Clean Your
Target List
Scrub: By adding those
who haven't read your
emails in at least six
months to an
unengaged list, you can
clean up your lists of
receivers.
Clear: Email
addresses with
distinct role
designations, such
as @support, @info,
and @sales
eliminate bounced
and useless email
addresses.
Remove: To make
sure subscribers
want to receive
your emails, offer a
double opt-in sign-
up option.
7. Verify Your Unsubscribe Link Work
When
determining
your send
timings, there
are awful, good,
better, and
best options.
For information
backed by
statistics on
the best time
to send your
email campaign
A mailing
campaign
during a holiday
is being
planned. You're
capable of
better than
that.
8. Review
Accessible
elements
Instead of just formatting with
larger font sizes or bold, use
heading elements (H1, H2,
table, etc.).
Give the text and background
colors enough contrast. Use
Color Oracle to see how colors
seem to color-blind people.
Add additional elaborative link
wording. Consider using "Visit
our product page to see
women's shoes" as your linked
text instead of "Click here," for
instance.
Your photos should all have alt
text.
9. Verify The
Send Time
You must confirm that it is sent on
the correct day and at the
appropriate hour.
You must confirm that it is
sent on the correct day and
at the appropriate hour.
When determining
your send timings,
there are better
options.
Consider sending a product launch
email in the wee hours of the
morning, not the best moment.
A mailing campaign during a holiday is being
planned, You're capable of better than that.
10. Learning and
Takeaways
The red-
button A/B
testing
should be
a part of
the
subsequen
t
campaign.
Don’t
overstate
or misled a
little in
your
subject
line.
In big
email put
the most
crucial
material at
the top of
the page.
