8. 78%
OF SALESPEOPLE
USING SOCIAL MEDIA
OUTSELL THEIR PEERS
@LIESLMATHIS | #ISUM17
SOURCE | 2012 SOCIAL MEDIA AND SALES QUOTA SURVEY
9. @LIESLMATHIS | #ISUM17
WHEN EMPLOYEES SHARE
EMPLOYEES OF SOCIALLY
ENGAGED COMPANIES
8X
HIGHER ENGAGEMENT
561%
BRAND MESSAGING REACH
20%
MORE LIKELY
TO STAY
27%
OPTIMISTIC
ABOUT FUTURE
40%
SEE COMPANY AS
MORE COMPETITIVE
SOURCE | SOCIAL MEDIA TODAY, MSLGROUP, ALTIMETER & LINKEDIN RELATIONSHIP ECONOMICS
10. @LIESLMATHIS | #ISUM17
Social selling is the art of using
social networks to find, connect with, and
nurture your customers and prospects.
JUST ASK BRYAN
Sean O’Shaughnessey
I help people and companies use and monetize their data more efficiently.
2 Likes
Like Comment Share
1d
When people talk about big data, they mean the ability to take large portions of
this data, analyze it, and turn it into something useful.
GE Healthcare
Bruce Jones A huge undertaking, I can see how having a unified Operating
System and Development tooling [PaaS] would dramatically inc
Bruce Jones commented on this
3w
2w
medgadget.com
158 Likes 1 Comment
Like
Like Reply
Comment Share
Health care is being held back by high costs and increading complexity. That can
change. By focusing more on people, products and partnerships, we can impact
every life in every setting around the world. Read more from GE Health
Anders Wold, GE Healthcare’s CEO of Clinical Care Solutions on What To
Think About When Running a Medtech Business
Follow+
...see more
...see more
11. Sean O’Shaughnessey
I help people and companies use and monetize their data more efficiently.
2 Likes
Like Comment Share
1d
When people talk about big data, they mean the ability to take large portions of
this data, analyze it, and turn it into something useful.
@LIESLMATHIS | #ISUM17
GE Healthcare
Bruce Jones A huge undertaking, I can see how having a unified Operating
System and Development tooling [PaaS] would dramatically inc
Bruce Jones commented on this
3w
2w
medgadget.com
158 Likes 1 Comment
Like
Like Reply
Comment Share
Health care is being held back by high costs and increading complexity. That can
change. By focusing more on people, products and partnerships, we can impact
every life in every setting around the world. Read more from GE Health
Anders Wold, GE Healthcare’s CEO of Clinical Care Solutions on What To
Think About When Running a Medtech Business
Follow+
...see more
...see more
Social selling is the art of using
social networks to find, connect with, and
nurture your customers and prospects.
JUST ASK BRYAN
12. @LIESLMATHIS | #ISUM17
W H AT I S YO U R S S I ?
GET YOUR SOCIAL SELLING INDEX (SSI) AND TRACK YOUR PROGRESS
linkedin.com/sales/ssi
13. @LIESLMATHIS | #ISUM17
Social Selling Dashboard
Liesl Mathis Towner
Social Selling Index – Today
Global Social Selling | Employee
Advocacy | Content and Digital
Marketing
Your Social Selling Index (SSI) measures how effective you are at establishing your professional brand, finding the right people, engaging with
insights, and building relationships. It is updated daily. Learn more
Industry SSI Rank
Top
1%
Network SSI Rank
Top
5%
Share your SSI
Establish your professional brand
Find the right people
Engage with insights
Build relationships
77out of 100
0
0
0
0
25
25
25
25
25
21
15.31
15.43
14. @LIESLMATHIS | #ISUM17
100% GROWTH OF USERS
73% MONTHLY ACTIVE
PLATFORM USERS
10% LIFT IN SSI
2% ENGAGEMENT
1.3% BENCHMARK
AVG. RED HAT EMPLOYEE
INCREASED SHARING
FROM 3X/MO TO 14X/MO
15. @LIESLMATHIS | #ISUM17
KEY ELEMENTS FOR A SUCCESSFUL PROGRAM
PROGRAM
PLAN
EXECUTIVE
SPONSORSHIP
CROSS-FUNCTIONAL
SUPPORT
KPIS TOOLS
16. @LIESLMATHIS | #ISUM17
THE MOST POWERFUL DELIVERY SYSTEM
EVER INVENTED FOR AN IDEA IS A STORY.
AARON SORKIN
SCREENWRITER, DIRECTOR, PRODUCER
38. @LIESLMATHIS | #ISUM17
FIND YOUR
CONTENT CURATORS
GATHER + SHARE STORIES
THROUGH THE COMMUNITY
FOUR C’S OF SOCIAL SELLING
39. @LIESLMATHIS | #ISUM17
FIND YOUR
CONTENT CURATORS
GATHER + SHARE STORIES
THROUGH THE COMMUNITY
SPREAD THE WORD THROUGH
COMMUNICATION CHANNELS
FOUR C’S OF SOCIAL SELLING
40. @LIESLMATHIS | #ISUM17
FIND YOUR
CONTENT CURATORS
GATHER + SHARE STORIES
THROUGH THE COMMUNITY
CUSTOMIZE YOUR
TRAINING
FOUR C’S OF SOCIAL SELLING
SPREAD THE WORD THROUGH
COMMUNICATION CHANNELS
41. @LIESLMATHIS | #ISUM17
GETTING STARTED
WITH CHANGE MANAGEMENT
Create a social media policy
Sign up for webinars to learn from others
Enlist a small pilot of users 25-50 to test the program
Find curators from different roles/regions and meet monthly
Develop a portal on intranet with resources
Develop a basic training