Information, reviews, complaints, and compliments are spread globally across social media with a few mouse clicks. And they are like a permanent tattoo seen over and over by customers and prospects researching your products and services. Even if your goods have improved by leaps and bounds, the “tattoo” of your past is merely faded.
This is why it’s crucial to use social media listening and measurement applications to monitor, analyze, and inform you quickly of online brand threats and opportunities. However, this data is only important if you actually do something with it.
In this webinar, we’ll talk about taking the next steps from listening to actionable insights. Join our panel of experts to discuss:
-Turning social data into insights.
-Aligning KPIs across departments and channels.
-Streamlining company-wide collaboration.
-Fine-tuning your business goals and strategies.
-Turning insights into action.
-Scaling social across your company and systems.
4. #SMTLive
Our Speakers
Ben Farkas, VP, Global Client Services at Synthesio. @Ben_Farkas
Andrew Bowins, Senior Vice President, Corporate & Digital Communications
at MasterCard. @mastercardandy
Charlie Treadwell Director of Social Marketing at Symantec. @ctreadwell
Robin Carey founder and CEO of Social Media Today. @robincarey
5. Every day, social media users
produce 500 million Tweets, 4.5
billion Facebook Likes, and 55
million new photos on Instagram.
SOCIAL DATA IS EVERYWHERE
50% of consumers are more
likely to buy a product from a
company that they can contact
via social media.
56% of consumers that
actively use social media
to interact with businesses
feel a stronger connection
to that business.
31% of consumers say
that their decision to buy a
product was influenced by
something they read in a
blog.
72% of all internet
users are now active
on social media.
93% of marketers
use social media for
business.
6. SOCIAL CONNECTED
Make Social Integral
to Business Strategy
DELIVER AT SCALE
The right data to the
right people at the right
time.
FUEL BUSINESS
INTELLIGENCE
Actionable Insights.
Prove Business Value.
SOCIAL INTELLIGENCE
Building a Social
Business
BE SOCIAL DRIVEN
It all starts with
the DATA.
CONNECT
COLLABORA
TE
ANALYZE
LISTEN
7. PR
Identify a potential crisis before it
spreads. Establish a direct dialogue
with key journalists, bloggers, etc.
Engage in real-time & communicate
directly with consumers.
CUSTOMER SERVICE
Improve customer satisfaction.
Establish real-time communication
between your brand and consumers to
improve service and sales.
MARKETING/ADVERTISING
Build a community of brand advocates
and identify key influencers and key
influential websites to improve
targeting and measure the impact of
campaigns.
MARKET RESEARCH
Analyze online conversations, opinions,
wants and needs, for a brand or topic.
Identify a brand’s strengths,
weaknesses, opportunities for
improvement, and measure competitor
presence and progress.
SALES
Identify new prospects for lead
generation and provide new product
info, news, and promotions.
Understand consumer wants and
needs to integrate into sales strategy
and pitches.
COMPLIANCE
Verify that all social media initiatives
are compliant with industry
regulations.
SOCIAL INTELLIGENCE. BUSINESS RESULTS.
The Social DNA.
8. 2011
• 21 countries
• Monthly country level
dashboards
• Synthesio available for PR
and Marketing
• Implementation of the SRS
2014
• Global
• All layers of reporting
• Synthesio available for all
departments and their
agencies
• Synthesio analytics tied to
Nissan’s employee reward
program
NISSAN. Building Social Intelligence at Scale.
SR
SGROWT
H
SOCIAL REPUTATION
SCORE
ROI
$
12. 12
@Mastercardandy
Take Away(s)
• Listen
• Don’t Shout
• Engage in real time
• Focus on the smaller numbers
• Know what you want to measure
• Focus on insights not metrics
• Data removes the emotion
• Take risks once you have the insights
13. Social Media
Monitoring
Tool
Social Media Today
13
Blogs
Message boards
Product 1
Product 2
Product 3
Rant
Rave
Lead
RFE
Fraud
Symantec
Employee
Response Query
Case
Social Triage
Team
Review
13
Human Validated
Triage and Insights
14. Social Media Today 14
Stock
Stock is the durable stuff.
It’s the content you produce
that’s as interesting in two
months (or two years) as it
is today.
Flow
Flow is the feed. It’s the
posts and the tweets. It’s
the stream of daily and
sub-daily updates that
remind people that you
exist.
&
17. #SMTLive
Tweet Now For Your Chance to Win a
Free Ticket to The Social Shake-Up!
#SMTlive Audience: Tell us why you want to go
to The Social Shake-Up 2014 to be entered for a
chance to win. Tweet:
“I want to go to #socialshakeup because…”