2. INTRODUCTION OF THE STUDY
• An organization study implies a comprehensive and systematic
approach adopted by a trainee in order to get him familiar with
the working of an organization as a whole.
• An organizational study is the systematic study about how
people - as individuals and as groups - act within
organizations.
• It involves the study of the structure and functioning of its
departments. The study of people in organization is important
for future managers.
3. OBJECTIVE OF THE STUDY
1. The main objective of the study is to be getting an industrial
exposure and to know the functioning of an organization
2. To familiarize with the different departments in the
organization, the structure and their functioning.
3. To study about the working conditions provided by the
company.
4. 4. To analyze the production capacity of the
company.
5. To analyze promotional activities followed by the
company.
6. To analyze the financial position of the company
5. METHODOLOGY
• The data were collected through various
methods. The methods adopted mainly are:
o Observation
o Data collection
i) Primary data
ii) Secondary data
6. LIMITATIONS OF THE STUDY
The study had its own limitations too. Following are some of
the limitations of the study . Even though the workers rendered
their helping hand in assisting the data collection, it demanded
to be cautious in seeing that their work was not affected for the
sake of the study.
This limitation has affected elaborate study.
7. • Since permission was required for entering the production
department, it was not able to enter there always. It was allowed
only when guide would be free.
• Even though employees were co-operative because of their busy
time schedule they were not able to contribute more.
• Absence of enough journals and publications about the industry.
8. Industry Profile
• India is the world's second largest producer of food next to China,
and has the potential of being the biggest with the food and
agricultural sector. Fruits & Vegetables, Fisheries, Milk & Milk
Products, Meat & Poultry, Packaged/Convenience Foods, Alcoholic
Beverages & Soft Drinks and Grains are important sub-sectors of
the food processing industry.
9. • Health food and health food supplements is another rapidly
rising segment of this industry which is gaining vast popularity
amongst the health conscious.
• Vision
To the make the world healthy by promoting
vegetarianism and by providing pure and tasty food to all.
10. • Mission
To be the best quality food brand by involving
from cultivation to consumption of food items, by
maintaining high quality practices in every process we
do and by setting up the best supply chain management
system.
11. Company profile
• Brahmins Group has very humble beginning set up in 1987 by Sri V
Vishnu Namboothiri, a promising entrepreneur at Manakkad,
Thodupuzha, Idukki District of Kerala State for manufacture of
pickles and a flour mill.
• By the hard work and dedication of the promoter and with the
Patronage from Syndicate Bank, Thodupuzha and well wishers, the
unit began to grow slowly.
• With the growth of the unit, diversification of the activities was an
undertaken and new product like rice powder, aerated water; Jams
etc were introduced in the market.
• On account of the goodwill and wide acceptance of the product, the
unit was able to perform well. Meanwhile, different units were
floated by the promoter as Proprietorship and partnership concerns
to meet the growing demands of the market.
14. FUNCTIONAL DEPARTMENTS
• Sales and marketing Department
• Finance Department
• Human resource Department
• Purchase Department
• Export Department
• I T Department
• R&D Department
• Logistics Department
• Production Department
21. SWOT Analysis
STRENGTHS
• Company is using the top quality machines this will
ensure top quality standard of their product
• Good customer relationship
• Talented work force
• Good employee-employer relation ship
• Brand loyalty among customers
• Traditional and conventional proportion in products
• Using Most modern technology
• Best quality at affordable price
22. • Responsive to changes in market condition and product
profitability
• Eco friendly products
• Sound financial position
• Good public image
• Good infrastructure facility
• Good brand name.
• Well established quality control system check raw
material at all level.
• The whole organizations have a computerized network.
23. WEAKNESS
• The company is not utilize it full plant capacity
• Relatively less product diversification
• Large number of competitors.
• Lack of research in marketing level
24. OPPORTUNITY
• Through quality advertisement the sales of product can
be improved
• Growth opportunity in spice industry
• Company need more focus of foreign market. The
unexploited foreign market helps to increase its revenue
in export.
• Extend the product line
• Brahmins can concentrate more on market from outside
Kerala.
• Implement new technology
25. THREAT
• High competion in the local national and export market
• Each year hundreds of pickle manufacturing company
are rising the whole market
• Change in consumer attitude and preference
• Lack of research and development activities is another
limiting factor of Brahmins
26. • Unexpected climate change
• As the row material are seasonal the company
cannot utilize its plant capacity to the full
potential
• Rising costs of materials, labour etc.
27. SUGGESTIONS
As a result of the study, the researcher gives
some suggestions for the success of organization.
HR Department
• Group activities like brain storming etc can be
implemented for improving standard of
employees in the organization.
• Recreation club activities can be made more
dynamic to motivate the employees
28. • Identify the employees who have the potential
for growth and advancement.
• Participation and decision making should be
taken well versed to make the employees
satisfied.
• Improve interpersonal relationship between
employers and employees.
29. Research & Development
• Undertake further in-depth R & D activities
• Find new products every months
Production Department
• The company needs more production facilities
in order to manage the demand and supply
30. Export Department
• Foreign markets-Extend the market to other countries
also.
• Sales & Marketing
• Shift focus to untapped areas of the market like the
north-eastern part of the country.
• Increase the promotional activities for generating
awareness about the benefit of the products.
• Company has to give more thrust on sales promotional
activities like, advertisement campaigns, seasonal
offers, trade shows. It will be better to focus on TV and
news paper advertisements.
31. • Come up with unique and attractive schemes
and promotions.
• Company can sponsor ‘recipe-shows’. In
which they can demonstrate how to make
various variety dishes.
• Company should give thrust on trade
promotion also. The most suitable sales
promotion tools for trades are compliments,
and discounts.
32. Findings
• Brahmins Foods India Pvt. Ltd is well established
and large opportunity for growing up.
• The presence of well equipped, efficient and
experienced Board of Director has helped to
improve its endeavors
• There are more than nine departments; Human
Resources, Finance, Administration & Export,
Purchase, Production, Research & Development,
Logistics, Sales & Marketing, Information
Technology
33. • The organization functions are very
systematic; inspection is done to ensure the
quality of the product as well as raw material.
• The company produced quality products at
normal rate. Company produce good
superiority product with the help of most
modem technology for production
34. • Recommendations
• As a result of retrospection through the study,
the researcher gives some recommendations for
the success of organization.
• HR Department
• Group activities like brain storming etc can be
implemented for improving standard of
employees in the organization.
• Recreation club activities can be made more
dynamic to motivate the employees
35. • Identify the employees who have the
potential for growth and advancement.
• Participation and decision making should be
taken well versed to make the employees
satisfied.
• Improve interpersonal relationship between
employers and employees.
36. • Research & Development
• Undertake further in-depth R & D activities
• Find new products every months
• Production Department
• The company needs more production facilities in
order to manage the demand and supply
• Export Department
• Foreign markets-Extend the market to other
countries also.
37. • Sales & Marketing
• Shift focus to untapped areas of the market like the
north-eastern part of the country.
• Increase the promotional activities for generating
awareness about the benefit of the products.
• Company has to give more thrust on sales
promotional activities like, advertisement campaigns,
seasonal offers, trade shows. It will be better to focus
on TV and news paper advertisements.
38. • Come up with unique and attractive schemes and promotions.
• Company can sponsor ‘recipe-shows’. In which they can
demonstrate how to make various variety dishes.
• Company should give thrust on trade promotion also. The
most suitable sales promotion tools for trades are compliments,
and discounts.
39. Conclusion
• Brahmins is one of the fast growing companies in the
food industry. This can be counted as a result of team
work by experienced and satisfied employees. There is
better working condition and good employee-employer
relationship.
• This is an organization that grows in a slow and steady
manner. It makes greater contribution to the society and
economy through different ways.
40. • Now a day the organization is slowly moving to the product
diversification and plant modernization, for making better
performance in the coming days.
• So through the efficient management and dedicated direction
the company cans achieve greater things to capture the
horizons of success with a shot span of time.
