This document summarizes a company visit report to Sherwood Tea Factory. It includes an introduction to the company's history and products. The management processes of planning, organizing, leading and controlling are described. A SWOT analysis identifies strengths, weaknesses, opportunities and threats. Managerial issues around employees, distributors and communication are discussed. Recommendations are provided to improve employee relations, deal with distributors, enhance communication methods and overcome substitution threats. The conclusion wraps up the key topics covered in the report.

1. SHERWOOD
Company visit 2015
Business Management
Tea
factory

2. Names Index Number
Wijekumara K.G.M.M ADBM-F-151143
Rishan M.P.I ADBM-F-151114
Yasanthi J.A.R ADBM-F-151149
Rankapuge Y.L ADBM-F-151111
Peiris L.K.A.D ADBM-F-151093
Karunathilake R.S.K ADBM-F-151065
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3. Table of Contents
Chapter 1 -Introduction of the organization
Chapter 2 –Management process of the company
2.1 Planning and decision-making
2.2 Organizing
2.3 Leading
2.4 Control
Chapter 3 – SWOT Analysis
Chapter 4 – Managerial issues
Chapter 5 – Recommendations for improvement
Chapter 6 - Conclusion
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4. • The company was founded by Mr. Upasena.
• He acquired Diddeniya Tea Factory in the year
1986 and expanded it to suit the large capacity of
nearly 25,000 Kg per day of incoming green leaf.
• The factory was applying named Sherwood Tea
Factory after the Sherwood Tea Estates.
Introduction to the company
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5. Mainly they provide various kinds of tea products.
1. BOPF:
• Broken Orange Pekoe Finings
2. BOP :
• Broken Orange Pekoe
3. DUST NO 1:
• Dust is a fine powder, much finer than finings.
• Made of tea particles left over from producing
higher grades of tea.
Company Products
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6. 4. DUST NO 2
• From Sri Lanka, Indonesia, China, Africa, South
America and Southern India.
5. PEKOE:
• A grade of black tea consisting of the leaves aro
und the buds.
6. FANNINGS:
• FANNINGS are finely broken pieces of tea leaf
that still have a recognizable coarse texture
• They are the grade of tea used in most tea bags.
FANNINGS
3
DUST 2

7. 7. OP :
• Bold, long leaf tea which ranges from tightly wound
to almost open.
8. SILVE TIPS:
• Ceylon white tea, also known as "silver tips" is
highly prized, and prices per kilogram are
significantly higher than other tea.
8. OP NO 1
SILVE TIPS
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8. The management Process
Planning
Vision
• To become the NAME that world remembers and seeks
when it means Quality Tea .
Mission
• Implicate strict quality standards using experienced tea
professionals. Keep up date with the modern technology
without compromising the quality of produce that the
orthodox method made Ceylon tea renowned for,
worldwide. Concentrate on sustainable, eco friendly
green methods thought the way.
Objective
• 65,000kg per month
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9. Strategies
Can be identify by two ways of planning
Short Term Plan
• Utilizing limited Resources effectively.
• Root and Vehicles
 E.g. :- 40 Roots 20 Lorries
• Transport cost utilization
• Increased sub distributors
• If need more transport get hired vehicles
Long Term Plan
• Increased distributors
• Optimizing the most useful transport
• Increased delivery
• Distribute more quantity into central places
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10. Organizing
Purpose of organization in SHERWOOD Tea Factory
Optimum use of resources
• To make optimum use of resources such as men, material,
money, machine and method
• Work should be divide and right people should be given
right jobs to reduce the wastage of resources in an
organization.
To perform managerial function
• Planning, Organizing, Staffing, Directing and Controlling
cannot be implemented without proper organization.
Facilitates growth and diversification
• A good organization structure is essential for expanding
business activity.
Human treatment for employees
• To get the expected commitment from the employees.
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11. Nature of organization in SHERWOOD Tea Factory
Specialization Division work.
• The entire philosophy of organization has centered on the
concepts of specialization and division of work.
• The division of work is assigning responsibility for each
organizational component to a specific individual or group.
Orientation of towards goals
• Organizing is the function employed to achieve the overall goals of
the organization.
• Organizing harmonizes the individual goals of the employees with
overall objectives of the firm.
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12. Composition of individuals and groups
• Individuals are grouped departments and their work is
coordinated and directed towards organizational goal
Continuity
• Organization is a never end process.
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13. Organizational Structure of SHERWOOD Tea Factory
Board of
Directors
Chairperson
Managing
Administration
Sales &
Marketing
Assistant Sales
Assistant
Marketing
Finance Production
Line Managers
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14. Departmentalization
Functional
Administration Accounting Sales Distribution Production
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15. Leading
Communication
• In the company have upward downward communicational channels .
• They mainly communicational channels used in sales and marketing
division.
 Among Divisional managers meeting is held once a month.
 Marketing meeting is held for every 3 or 4 weeks
• Whole management participate for meeting to discuss the company
progress problems and procedures.
Group work
• Mainly in a company culture name as individual basic work Used in this
as a group work do the production process. Present new ideas and many
more things.
Motivation
• Company mainly look at individual employee motivation and didn’t look
at group motivation.
• Motivation mainly practises for target oriented financial
e.g. : Salary increments according to sales targets and Goals.
Annual bonuses
• Non financial ways.
e.g. : Promotions.
Annual trips.
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16. Controlling
• Financial controlling
• credit period is given for creditors.
• Credit limits must be approved by the Top management.
• Mainly the company approved customers only get the credit
facilities for 45 days and have a huge documentation process.
• Performance measurement
• Make sure that employees work according to given
procedures.
• Make sure sales managers and representatives achieve
given targets.
• Look at the recovery targets of the customers.
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17. • Human resource management
• Continuously supervise employees and evaluate their
performance.
• Applicants for management level vacancies are been
interviewed and consider about stated requirements.
Quality control.
• ISO 2001 certified company.
• Always concerned about quality control standards and
procedures and make sure that they are practically
implemented
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18. SWOT
Analysis
Strengths
• Strong management
• Cost advantages
• Customer loyalty
• Supply chain
• Unique products
Weaknesses
• Work inefficiencies
• Cost structure
Opportunities
• New services
• New Technology
• New Markets
Threats
• Bad Economy
• Change in tastes
• Substitute Products
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19. Managerial Issues
• Employee issues
• Losses from distributors
• Social network
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20. Recommendations for Improvement
Overcoming employee problems
• Keep a close connection with employees.
• Motivate the employees.
• The unity and good understanding between managers and
employees could be improved by organizing social events
like parties and get-togethers.
• There should be a clear, correct process in identifying
employee problems and giving solutions to them.
Dealing with distributors
• Maintaining a reliable procedure to collect accurate and
reliable facts about distributors.
• There should be a specific credit limit to each distributor.
Managing Communication Methods
Improving the public goodwill
• Participate in social development activities.
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21. Group working
• Make groups with distributors.
Advertising
• Distribute free samples to encourage people to buy
their products.
Overcoming the Substitution Threat
• Attract new customers.
• Introducing tea in new flavors.
• Producing various quality tea aimed at different
levels of consumers.
• Selling different tea types in specific areas.
• Organizing competitions and giving prizes to
consumers.
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22. Conclusion