1. 1
New Balance Athletic Shoe, Inc.
“The Ultimate Ride”
Brand Engagement
Objectives
• Brand Engagement
• Data Acquisition & Drive Sales
• Leverage Shoe Carnival & Disney Partnerships
Solution
• Microsite & Mobile Optimized Trivia Game
• During the promotion, consumers saw a CTA to enter
› Online: Consumers would visit the promotion page and complete
registration either by entering with their Shoe Perks account info to
receive 10 bonus shoe perks points, creating an account is free, or
without a Shoe Perks account to advance to play the trivia game and
see if they’ve been entered into that day’s sweepstakes pool (8/10
correct answers= entry into daily sweeps pool).
› Mail: Consumers can print their information on a postcard and send in to
the HelloWorld managed PO Box to receive 1 entry into the first prize
drawing and one into the grand prize drawing.
• Incentivized Tell-A-Friend: After playing the trivia, users can share with
friends via email, Facebook, Twitter. For each friend that registers and
plays, the referrer would receive an additional grand prize sweeps entry.
• Leaderboard Functionality: Players have a personal leaderboard, and
also visibility of their friends who have registered and played via their
shared link! Players could try up to 3 times per day!
Prizing
• ONE (1) GRAND PRIZE: Grand Prize winner will receive 3-night/4-day trip
for self & 3 guests to Walt Disney World® Resort near Orlando, FL. Trip
includes: roundtrip air ,4 nights’ hotel accommodations at Walt Disney
World® Resort 4 4-day Magic Your Way tickets with Park Hopper® Option,
a Disney VIP tour guide for 6 hours, $400 in spa services, a Character
breakfast, 4 pairs of New Balance Shoes ARV: $10,881.16
• ONE HUNDRED (100) FIRST PRIZES: A $75 voucher to be used for a pair
of New Balance sneakers